Archive for the ‘Direct Mail Tips’ Category

Knowing When to Call in the Consultants

Wednesday, September 9th, 2009
Fitness Consultants

Fitness Consultants

Could your health club or weight loss business benefit from fitness consulting? In today’s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member’s pocketbooks it affects yours. Many club owners are tempted to ‘batten down the hatches’ and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.

Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the ‘couch potato’ set – those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?

Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the ‘uninitiated’. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a ‘prove it’ attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes – to see what the customer sees, and understand what they need.

In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today’s economy, great! If not, you should call a professional fitness consulting company.

Call today and ask about how our Consulting Programs could help you.

You will receive 1 FULL hour of consulting for FREE!

Thank you!

Joshua Fleming

Fitness360

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Posted in Direct Mail Tips, Health Club Managment, Personal Training Solutions, Profit Centers For Health Clubs, Sales Sniper - Fitness Sales, The Fitness360 System | No Comments »

Track your Marketing $$$

Thursday, July 23rd, 2009

Would you like to know where your calls are coming from, who’s calling and what marketing is really working?

Even better, would you like to improve and enhance service response at the club level? You can. Add an 800 or local call tracking number to your marketing efforts. All calls are directed to your main club phone number.

You will receive daily reports by email that show the number of calls received, when each call came in, length of the call and valuable information about the caller: their phone number, name, address and area demographics.

Calls are also recorded to provide a beneficial training resource.

Recorded calls can be downloaded, saved and shared with managers and employees as a learning tool for successful — or not so successful — sales techniques!

Here is what you get:

· Track your marketing dollars

· Document important details of customer service calls

· Discover customer demographics

· View a customer’s call history instantly

· Monitor and train employees using recorded calls

· Track outbound calls

· Reach large audiences with pre-recorded announcements

· Access real-time call information

· Connect with online customers through Clickable Numbers

· Comply with DNC regulations

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Start today with this great offer!

1 number: $149/month
Add numbers: $50/month per number

Single or multiple numbers are available.

I sincerely invite you to contact me by telephone, email, or simply by completing and submitting our online Club Profile Form. Your completed Club Profile Form will allow me to assess not only the needs of your business, but also the growth potential of your membership. Additionally, it will provide me with the necessary data to determine which of our Marketing and Promotion campaigns would provide the highest return on investment. You can also view all of our Marketing and Promotion options to learn more about what we do and how we do it. Our Marketing and Promotion campaigns are designed specifically for the individual business dynamics in order to maximize the results.

Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!

Posted in Direct Mail Tips, Sales Sniper - Fitness Sales, The Fitness360 System | No Comments »

Direct Mail Tips for Health Clubs

Wednesday, July 1st, 2009

Direct Mail Tips for Health Clubs

How to Accelerating Reply Rates

In choosing an effective marketing strategy, most businesses do not leave out broadcast advertising postcards as a choice. Apart from saving on advertising costs as it entails cheaper cost, it simply still functions as an efficient selling tool in spite of the more advanced approaches of advertising. This has been around for many years now and small and medium scale companies would truly go for postcard selling to plug their product and gain attention from the market.

Printed advertising postcards are best distributed through direct mail promoting. In doing so, your business is warranted to reach its potential target audience. Direct mail postcard marketing does not incur a lot of costs, with only a questionable cost on the card stock, coloured ink, and postage.

Even though it is regarded as one of the best promoting tools, it should still stay in range of other types of advertising. This implies that a company should optimize or customize their direct mail postcards and boost its features to increase readership and gather more prospects. To be as effective as it should be, a business must know what issues in increasing response rates.

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