10 Distinctions Between Fitness Business Millionaires and Middle Class Fitness Professionals (Part 1)

So my wife and I just got finished reading a great book called, “The Top 10 Distinctions Between Millionaires and the Middle Class”  by Keith Cameron Smith.

Funny thing about my wife and I is how we like to learn and take new information in.

You see I have dyslexia and A.D.D. so reading a book cover to cover is VERY difficult for me…it always has been. I prefer to listen to audio books. My wife is a bookworm and loves reading, but she retains more when she reads out loud.

I think it is pretty cool how God worked setting us 2 up. I like to listen and learn, and she likes to hear herself talk. Go figure! LOL

So anyways, back on point. We just finished up our great book as part of our reading curriculum as leaders with AdvoCare. Reading books and growing in leadership is a personal responsibility if you want to be successful in business, especially if you want to be a leader in AdvoCare.

This book really echoed a lot of things that I already knew and had been sharing with my wife since we got married and it was refreshing to hear. Being in business for many years, I have already had successes and failures and understand what it takes to make millions because I have.

My wife, who is an amazing woman and mother, came from the middle class and has always traded her valuable time for dollars. This previous life before meeting me developed in her character traits and thinking that is not beneficial to being successful in business.

She is such a champion and admits that after reading the book that her thinking and behaviors need to be modified and that her smart, handsome husband is right once again. LOL

You may be like me or you may be like my wife in your thinking and mentality when it comes to thinking and business. No matter what side of the line you are on, you will get immense value from reading this book. I also know that most reading this blog will never take the time to invest in their future, like my wife and I do.

So I want to relate the book to the fitness industry and make some suggestions that may help you take your fitness business to the next level in 2013.

“In order to succeed, your desire for success should be greater than your fear of failure.” – Bill Cosby

Remember your mind is like a muscle, the more you exercise it the stronger it will get in that movement. So apply these 10 distinctions and print off and read this blog repeatedly over the next 3o days so you can begin to change your thoughts. When it is all said and done, it can change the course of your destiny.

Distinction #10 – Fitness Business Millionaires Think Long Term, Middle Class Fitness Professionals Think Short Term

Fitness business owners can be broken into 5 main groups: very poor, poor, middle class, rich, and very rich. Do you know what separates these groups? It’s the way they think. The very poor and poor fit pros think day to day and week to week. Middle class fit pros think month to month. And the rich and very rich think year to year or decade to decade.

The very poor and poor seek just to survive. The middle class seeks just to be comfortable. And the rich and the very rich seek freedom. The reason the very poor, poor, and middle class are in that condition is because they have a scarcity mentality. They believe there is a limited amount of business to go around, so survival and/or comfort is their primary goal.

The rich and very rich knows there is an unlimited supply of business and money to be harvested in the market. These small differences in thinking are important. As you’ve heard, “Seek and you will find.” And when it comes to finances that is very true.

fitness business millionaire

If you seek lack or just to survive for another week – you are going to get just that.

Action step: Stretch your thinking further into the future.

“Patience is an asset in the life of millionaires. Impatience is a liability in the life of the middle class.”

Start to think a year to 10 years down the road.

Where do you want to be? What do you want to have? What do you want to be doing?  How do you want to feel and look?

Write these goals down on a piece of paper so they become real in your world and you can understand better what your driving purpose is. Then begin to cultivate relationships with the people around you that are in your club or your personal training clients. Find out how they fit into your destiny and how you can add value to their life, and how through a strategic partnership they can add value to your life.

Millionaires are known for having life long friendships and relationships, while poor people are known for having no friends and a lot of burnt bridges.

“When you reach the end of your life, it is the relationships that you have developed that truly make you rich.”

“Every area of your life is connected and thinking long term in each area will improve every area.”

“This is a secret of many millionaires: They do what they love to do to make money.”

Fitness Business Millionaires Think Long Term, Middle Class Fitness Professionals Think Short Term


Distinction #9 – Fitness Business Millionaires Talk about Ideas, Middle Class Fitness Professionals Talk about Things and Other People

What do you spend your time talking about? Do you know your words are like ships rudder and they determine the direction of your life?

“If I spend a few minutes listening to you talk I can tell where you are headed in life. Your words reveal your heart and mind. They give an accurate picture of your future.”

Have you ever heard the statement, “Big people talk about ideas, average people talk about things, and small people talk about other people?”

What do you spend time talking about? Ideas, things or people?

I’m sure you’ve also heard the saying,  “There are 3 types of people: those who make things happen, those who watch things happen, and those who say, ‘What happened’?”middle class fitness professionals

A deeper look into these statements reveals a secret of the very successful. MILLIONAIRES ARE CREATIVE. Millionaires talk about ideas and makes things happen.

The middle class talks about things and watch things happen. The poor talk about other people and ask, “What happened?”

If you’re a personal trainer, a few months ago you may have noticed all the drama going on with Chris McCombs, Bedros, Steve Hochman, 7 Figure Sam, & everybody else that decided to weigh in on the proceeding events. When I saw this, I did what my grandmother told me to do and kept my nose out of it.

On a professional level I respect all of these men and what they’ve done for the fitness community and what they bring to the table as leaders in the world of fitness marketing. When I saw all this, immediately I started thinking about what this would mean for their business, and the opportunity it would create for mine

As someone that has already had success in business and made millions, I’m nobody’s fool when it comes to spotting opportunities. Rather than trying to take advantage of the opportunity by bashing others, I began to make myself more available to personal trainers and focused on discussing my strengths, rather than their weaknesses.

I’m not ashamed to tell you, but that decision has made me a lot of money since then. And I can lay my head down at night feeling confident that my grandmother would be proud of me and I didn’t say or do anything that would make my wife or children embarrassed.

If you find yourself being critical of other people and talking about them in a negative way (other than our sorry president Obama), then you need to understand that that behavior is what middle class and poor people do.

Wealthy people, fitness business millionaires, talk about ideas and plans.

“Ideas are the most valuable asset in the world.”

“Money is power, but ideas are even more powerful.”

Action step: Take time every single day to dream and think about creative ideas to grow your fitness business.

You don’t need me or any other self proclaimed guru to tell you how to be successful in business. You’re fearfully and wonderfully made and seeds of greatness grow inside of each of us. All we have to do is water those seeds and allow the sunshine of dreams and creative thinking help them grow.

Here are a couple of simple ways to talk about ideas more than things and people.

1. Change your vocabulary. Make a commitment to yourself and your destiny right now never to say

  • I can’t.
  • I will try.
  • I should.
  • Impossible.
  • I’ll do it later.
  • I don’t know if that will work.
  • It’s too hard.

Remove all words from your vocabulary that allow you to make an excuse for being middle class.

fitness professionals

2. Stop complaining and start learning.

When middle class fit pros complain, their talking about things or other people. I believe whatever you complain about, you get more of. Example: complaining about your members leaving the bathroom dirty, dropping weights, complaining about pricing, not showing up for their p.t. sessions, managers or staff members showing up late and not completing their tasks is only going to get you more of those things.

Complaining about how bad the economy is and making excuses of why your fitness business is the way it is because of the economy, is weak-minded and a self imposed limitation that will keep you financially at risk.

Fitness business millionaires are not whiners.

“The power of your words create the experiences of your life.”

“The next time you are tempted to complain ask yourself, ‘What is life trying to teach me’?”

“The lessons of life come to teach us to look at life from new perspectives and this leads us to new ideas.”

“Learn to see from different points of view and you will have exciting new ideas to talk about.”

Fitness Business Millionaires Talk about Ideas, Middle Class Fitness Professionals Talk about Things and Other People

I think we will end here for today and make this a series of blogs.

I wouldn’t be a successful marketing & business coach if I didn’t put a shameless plug in here for one of my services.

Because I am so excited about my AdvoCare business and because I learned the information you’re reading here by a book recommended by our Corporate Leadership Team, I encourage you to watch a webinar about the importance of mulitiple streams of revenue in your fitness business.

Check it out

  • After you watch the webinar, if you have more questions about AdvoCare and how we can help you incorporate it into your fitness business, please get in contact with us.

We have designed a full proof profit center system built around the platform of AdvoCare. This system includes auto responder emails, done for you websites, marketing material, phone/assessment scripts, and much more.

I can be reached by calling the 800 # at the top of this website.

Make sure to keep your eye out for next addition to the 10 Distinctions Between Fitness Business Millionaires and Middle Class Fitness Professionals. You will not want to miss it!

In the next blog we will be discussing:

  • Fitness Business Millionaires Embrace Change,  Middle Class Fitness Professionals are Threatened by Change
  • Fitness Business Millionaires Take Calculated Risks, Middle Class Fitness Professionals are Afraid to Take Risks

References and quotes gathered from Keith Cameron Smith “The Top 10 Distinctions Between Millionaires and the Middle Class”

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at www.HelpMeGetMembers.com
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

Learn more @ www.JoshuaTFleming.com
Joshua Fleming
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