10 Distinctions Between Fitness Business Millionaires and Middle Class Fitness Professionals (Part 2)

I hope you enjoyed last weeks post “10 Distinctions Between Fitness Business Millionaires and Middle Class Fitness Professionals (Part 1)”.

If you’ve been in the fitness industry for any period of time and have been running a fitness business for more than 12 months then you understand that change can be both positive and negative.

The problem is is when change comes at first we don’t know if it is going to be positive or negative, so it scares us at a deep primal level.

The problem with middle class fitness professionals assume changes will be negative most of the time.

Fitness business millionaires assume all change, positive or negative, will benefit them.

Nido Qubein says, “For the timid in our society, change is frightening. For the comfortable, change is threatening. But for the truly confident among us, change is an opportunity.

Distinction #8 – Fitness Business Millionaires Embrace Change, Middle Class Fitness Professionals Are Threatened By Change

How well you handle change, especially unexpected change will determine your destiny both in life and your fitness busienss. Remember, millionaires embrace change because it always brings an opportunity for growth. People who resist change, or are scared of it, are typically middle class and/or on a slow path to self-destruction.

So how do you gain confidence when faced with change?

Confidence comes when you invest in yourself. What do I mean by that? Well, simply reading this blog and allowing the words here to change you from the inside out will help increase your confidence and change the direction of your life.

You could get one nugget from this single blog that can inspire you to greatness.

Now don’t misunderstand me here, I’m not tooting my own horn or saying I have some magical “guru power” to help you be successful. What I am saying is that I understand the benefits of embracing change. And when you can learn something from another human that adds value to your life, by definition you’ve just experienced personal growth.

Fitness business millionaires choose to be rich and the middle class fitness professional wishes they were rich. The big difference here is between a wish and a choice. A choice is backed by a belief that you can do it and a wish is backed by a doubt that you can.

Doubt is a code word for fear. The middle class fitness professional is afraid they can’t or won’t become rich…therefore, they don’t.

“As a man thinketh, so is he.”

What’s inside of you…a belief that you can do it or a fear that you can’t?

Fitness business millionaires don’t worry or get angry when change occurs. They look for the opportunity it brings and they get into action.

When faced with a change in your fitness business you need to begin to look for opportunities to grow and prosper from it. The #1 reason people resist change is fear.

“Fear blinds you to opportunities. When you develop confidence and learn to accept change, you will be able to see the opportunity it is bringing to you.”

Change teaches us new things that we need to learn as fitness business owners. The more we learn, the stronger and more confident we become. And confidence is strength. The future of this industry belongs to those that are willing to embrace change and look for it’s opportunities to fly far above the competition.

Do you know that a baby eaglet grows up in the nest warm and comfortable. Eventually the mama eagle starts changing the warm and comfortable environment by removing her nice, soft feather from the nest. Before you know it the baby eaglet has sharp sticks and twigs poking at it and it begins to get very uncomfortable.

It says it screams at the mama saying, “Why are you doing this to me mama?”

Mama eagle says, “Because it is time you learn to fly.”

Change is life’s way of teaching you how to fly. The next time you ask why this is happening to me, remember mama eagles answer to her baby.

Sometimes you’re not going to know what to do next, until you have to do it.

So be encouraged and stay in good spirits. If we didn’t’ have change we wouldn’t have butterflies or the seasons or all the good things like watching your children grow up and learn new skills.

You’re going to feel full of confidence and joy when you begin to understand that change is the best thing that can happen to you and your fitness business.

Fitness business millionaires embrace change. Middle class fitness professionals are threatened by change.

Distinction #7 – Fitness Business Millionaires Take Calculated Risks. Middle Class Fitness Professionals are Afraid to Take Risks.

The middle class fitness professional is trapped in a rat race because they do not take risks. The only way out of this rat race is to take risks. I say it again, the only way out of the rat race is to take risks. No, that was not a typo. I meant to say it twice. In fact, let me say it again. The only way out of the rat race is to take risks. If you take risks out of life you take opportunity out of life.

I’m not talking about a shot in the dark. Fitness business millionaires take calculated risks. What does that mean? It means to gain knowledge first and then consider the consequences of failing before action.

“If you take risks out of life, you take opportunity out of life.”

Fitness business millionaires are not afraid to take risks. That is not to say they don’t have fear to deal with. Both millionaires and middle class have fears. The way they handle fear determines the results you get in life.

Fitness business millionaires overcome fear. The middle class fitness professional submits to it.

“Fear is darkness and knowledge is light. Light causes darkness to disappear; knowledge causes fear to disappear.”

What you need to do is gain knowledge by asking relevant and important questions prior on taking actions on what you consider a risky endeavor.

Here are 3 questions that you should ask yourself:

  1. What’s the best thing that can happen?
  2. What’s the worst thing that can happen?
  3. What’s the most likely thing to happen?

If you can live with the worst thing that can happen and if the most likely thing to happen will get you closer to your goal, then go for it. If you are unable to handle the worst that can happen and if the most likely thing to happen doesn’t get you closer to your goals, then don’t do it.

The next time you have an opportunity to take a risk, ask yourself these 3 questions. I think the knowledge that you will gain will shed light on the situation, thereby removing your fear to take the risk.

Another thing to consider when speaking of fear is the “Fear of failure.” It’s not a question of if you will fail, but when. Fitness business millionaires understand that failure is part of the path to success. They don’t fear failure they embrace it when it comes because they become wiser. The reason the middle class fitness professionals avoid failure is because they believe failure is bad. Fitness business millionaires understand that failure is good because it gives them an opportunity to learn and grow.

Bottom line here is that all successful people have one thing in common, they have failed multiple times and understand that failure is one of life’s greatest teachers. While the unsuccessful give up after failing to never try again.

Another huge fear that will keep you from taking risks is the fear of rejection. Many of us care more about what others think about us than actually being successful. We want everyone to accept us, but we also want to be successful. Trust me when I tell you this. If you become successful, people will definitely accept you. And if you live your life in fear and never accomplish anything, you will find that the people that respect and value you will be dramatically less.

“You must want to succeed more than you want the acceptance of other people.”

Fitness business millionaires understand that they can’t please everybody. So why try? The funny thing is, even if you are successful, some people will still reject you and not like you. Someone once said 1/3 of people will like you, 1/3 won’t, & 1/3 don’t care either way.

And the last fear I want to talk about that will keep you from taking risks is the “fear of loss.”

Fitness business millionaires play to win and middle class fitness professionals play not to lose. HUGE difference.

Can you imagine a football team that just played defensive the entire time? Their change of winning would be zero. If you are afraid to lose, you will only play defense when it comes to your money and your chance of financial freedom will be zero.

“The biggest gap in the world is between I should and I did.”

When you take risks, you may lose some money; accept it and go on. Just as failure is a part of success, losing is a part of winning.

Do you know that most fitness business millionaires have failed countless times before they succeeded? I know I have. Not only have I been in the fitness industry for 18 years, but when the housing boom happened I started a construction company that made me millions of dollars.

I grew so fast and was spread so thin that when the collapse happened, I lost everything. Not only did I make millions of dollars, but I gained priceless knowledge and experience with dealing with people, vendors, and employees that has helped me take my consulting business here at Fitness360 to a level that I’ve never dreamed of.

So instead of owning one gym, I now have fractional ownership in gyms all across the U.S. and get to work with friends that I enjoy dealing with, instead of angry homeowners, like I dealt with in the construction business I had.

When I begin a relationship with a new fitness professional, I ask them an important question,

“If you had life to live over again, what would you do differently?”

Although I get many answers, the main one that comes up is…yep, you guessed it. They wish they would have taken more risks.

“When you are at the end of you life, you will have more regret over the things you didn’t do, than the things you did.”

The other common answers are:

  • They wished they would have appreciated the good moments in life and learned from the bad.
  • They wished they would have done more to leave a legacy for those that they are leaving behind.

Know this, people that are remembered after they leave this earth are those that have taken risks. If you talk to any old timer and asked them for advice that would improve your life, they are going to tell you, “Take more risks, reflect more, and do more things that will live on after you’re gone.”

We have a lot ot learn from our elders, but our generation plays it too safe and looks for instant gratification. Remember, if you take risk out of life, you also take the opportunity out of life.

Knowledge is light and fear is darkness. Shine the light into the darkness and you will have the courage to take action.

Be able to say, “I did, instead of I should, by taking calculated risks through educating yourself and asking those 3 questions.”

Fitness business millionaires take calculated risks. Middle class fitness professionals are afraid to take risks.

In closing, I want to give a big shout out to my friend and new client, Marc. The owner of Fuel Fitness in PA. He is the type of fitness business millionaire that not only helps to shape and mold the industry, but also inspires me to keep putting out this content.

He contacted me a few weeks ago about converting his health club to a 24 hour gym which is one of our value added services that you should check out.

In the process of building that relationship, I discovered that the majority of his monthly revenue came from new membership sales and that he was making little to no money with a nutritional supplement profit center. I suggested he watch a webinar that I do weekly at www.AdvoCareWebinar.com to find out more about capturing the revenue his clients and members are paying to the GNC’s of the world.

After watching the webinar, speaking with me and my business partner, Carlton Hardman, who has been in the business for 10 years and earns on average $70,000/month, he jumped right in and got into action.

Although on the front in it seems risky to do something like this because maybe you’ve tried and failed in the past, or don’t quite understand how to do it. Marc understands that the fear of change and taking risks would not add to his bottom line. He understood that if he wanted to take an already profitable fitness business to the level that will give him true financial freedom that taking a risk would be necessary.

So I encourage you to consider the 3 questions outlined in this blog post when considering converting your gym to a 24 hour club or starting up a nutritional supplement profit center built on the AdvoCare platform.

By converting your club to 24 hours you reduce overhead, add value to your members, and compete with other 24 hour gyms. And since we know how to help you leverage the launch of a new 24 hour conversion, more times than not we can help you recoup your investment cost in less than 90 days.

When starting an AdvoCare business, just know that AdvoCare is a 19 year old prestigious health and wellness company that have the safest and most tested products in the market place. Each product has 250 years of research and science that goes into it, which has helped the company attract 100s of non-paid endorsers and unquestionable product results. The cherry on top is that your investment is protected by AdvoCare’s 12 month satisfaction guarantee.

So do some thinking on that and have an incredible week. Gain knowledge and don’t be afraid to take risks.

Keep your eye out for next weeks post where we will be discovering:

  • Fitness business millionaires continually learn and grow. Middle class fitness professionals think learning ends with school.
  • Fitness business millionaires work for profits. Middle class fitness professionals work for wages.

Stay strong!




Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at www.HelpMeGetMembers.com
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

Learn more @ www.JoshuaTFleming.com
Joshua Fleming
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