10 Distinctions Between Fitness Business Millionaires and Middle Class Fitness Professionals (Part 5)

As I have been writing this series over the past several weeks, I have been learning more about my viewpoints on money and business. The way that you and I look at money and business will cause us to act a certain way when dealing with the two.

We are trying to potty train our 2 year old, so every time she goes to the potty, we reward her by giving her a big shiny quarter and a piece of candy. In my mind, money and food make me happy. But in her mind, it’s just something shiny to put in her piggy bank and just another snack. This may be the reason she chooses to continue going potty in her diaper, instead of going on the “pot” like she knows she should.

In this final post in the series, we are going to cover how we look at money and why the questions we ask ourselves are so important.

successful people

Distinction #2: Fitness Business Millionaires Focus on Increasing Their Net Worth, Middle Class Fitness Professionals Focuses on Increasing Its Paychecks

I’m sure you’ve heard the saying, “Work smarter, not harder.” Focusing on your net worth is working smart and working for a paycheck is working hard. Fitness business millionaires focus on increasing their net worth so that once they reach their desired level of worth, they can do what they want, when they want.

Middle class fitness professionals get stuck in a trap, a.k.a the “rat race.” The rat race is: get up, go to work, pay the bills, get up, go to work, pay the bills, get up, go to work, pay the bills…

Fitness business millionaires: get up, do what they love, spend time with their family, donate to causes they believe in, travel to exotic places, and continuously look for investments to increase their net worth.

I hope we can agree that there is more value in increasing your net worth, than there is in increasing your paycheck. If we are, then let’s continue. If you still don’t understand what I’m talking about, reread what the “rat race” is.

How do we define net worth? The typical definition is assets minus liabilities, but I have a different opinion. My definition of net worth is: assets or things we own that have value and can earn passive income for us with little to no additional effort after acquiring them.

Liabilities are things that you owe money on like: mortgages, car payments, credit cards, and misc. loans. To find your net worth you subtract your assets (things you own that make you passive income) from your liabilities and this will tell you your net worth. If you want to make the jump from middle class fitness professional to fitness business millionaire, you must begin focusing 100% of your efforts on increasing your net worth by acquiring, developing and co-building assets that generate passive income.

“Millionaires make their money work hard for them, the middle class work hard for their money.”

There are 2 reasons why working for a larger paycheck is risky and not very smart:

  1. Your paycheck gets bigger and so do your taxes.
  2. Your paycheck gets bigger and so does your dependency on someone else.

Fitness business millionaires are in control of their financial lives, and the middle class fitness professional place the control of their financial lives in the hands of someone else. So if you are working hard to earn a salary, in short, you are being controlled by your boss, the government, the customers, the environment, the economy, and your health. Your whole financial future is secured with a small piece of dental floss around your pinky. Would you be willing to jump off a cliff and trust that dental floss to save your life? I don’t think so…

Working for myself for so many years now, I can’t wrap my mind around becoming a slave to the “man.” My father, who is a commercial pilot for a private airlines that flies professionals around, makes an incredible paycheck earning a solid 6 figures. He is making more now than when he was in the military, but his whole financial future is tied up in the CEO of the company to make good decisions for him and his colleagues. He is at risk of losing his job every day because he is earning a paycheck instead of passive income.

So how do we turn a paycheck into passive income? Working for a paycheck is not wrong or bad, but it is hard work for most people and it’s risky. Many people who I know who are fitness business millionaires today once worked for a paycheck. How did they become financially free, you ask? They simply used their paychecks to buy assets, a.k.a. freedom. They worked hard for their paycheck, and they bought assets. And they did that until their net worth, a.k.a. passive income, was at a level that they no longer had to work for a paycheck. Buying assets that produce passive income is not easy at first because it requires a lot of studying.

“Patience, knowledge, and wisdom are required to increase your net worth.”

It will take you patience to acquire knowledge, and it will take wisdom to use that knowledge to find and develop your assets. I’m not going to go into detail in this blog about the dozens of options you have as a fitness professional to create passive income, but I can tell you the #1 asset at your disposal. Before I do that, let me ask you a question: “If you knew of a business that you could start for $2100 that over the next 10 years would pay you over a million dollars, would you make an investment of $2100 to buy this asset?”

You undoubtedly would make this investment because it is a sound, smart decision. Yet, I personally speak with over 100 fitness professionals every week via the telephone, conference calls, and in person and hear “no” when presenting this option to them because of the business model that it is built on.

“They call them valuable lessons because they cost you a lot.”

Owning your own business, depending on the business, is the #1 way to create an asset. The easiest business to start in America today is direct sales, or a network marketing business. The risk is very low to start one of these businesses and there is a very high reward for those that follow the system and don’t quit.  According to the Direct Sales Association, those that start a direct sales business and work that business for at least 10 years will reach the highest compensation plan for their given company. And I have found this to be true.

So if a direct sales business is the smartest way to develop an asset in this economy, which company should you choose?

I have 3 considerations if you are considering joining a network marketing company:

  1. Make sure you sincerely believe in the products and business.
  2. Make sure you feel at peace with the people you meet.
  3. Make sure the company is involved in some type of charitable work.

If you find a company that provides all 3 of these items, then you have found a vehicle to develop an asset on a part time basis that will provide passive income for the rest of your life.

Robert Kiyosaki, the author of “Rich Dad, Poor Dad”, made this presentation to help people understand why a direct sales business makes so much sense and explains his cash flow quadrant to help you understand the difference between owning a job and owning a business.

 (At the end of this video there is a short white board presentation about a company I highly recommend called AdvoCare. If you would like to know more about how you can incorporate this passive income stream into your fitness business, please contact us today.)

Once you have developed a passive income stream from a direct sales company, you must resist the urge to spend the additional money on silly things that don’t gain value. Fitness business millionaires have an uncommon knowledge. They don’t increase their spending when their income increases, they increase their investing.

As a fitness professional you can invest in small personal training businesses around your town, small to mid size gyms that need some new equipment or some marketing, or youth athletes that have the potential to make it into the big time.

No matter where you decide to spend the extra money you make from a direct sales company like AdvoCare, just make sure that you invest it into something that can create passive income. Focus on increasing your net worth on assets with passive income and the day will come when you are totally financially free.

Fitness Business Millionaires Focus on Increasing Their Net Worth, Middle Class Fitness Professionals Focuses on Increasing Its Paychecks

empowering questions

Distinction #1: Fitness Business Millionaires Ask Themselves Empowering Questions, Middle Class Fitness Professionals Ask Themselves Dis-empowering Questions

This distinction may seem overly simple, but it is the secret behind the success of fitness business millionaires. It reflects a universal principle that is summed up in the ancient scripture, “Ask and you will receive.”

You will receive exactly what you ask for, so make sure your questions are phrased in such a way that you will be benefited and empowered.

“Questions hold the answers that you need to succeed. Learn to ask yourself questions that stretch you beyond your current levels of experience.”

Which question is more empowering:

  1. How can I double my income this year?
  2. How can I get enough money to pay the bills this month?

Do you see the difference? It takes the same amount of mental energy to think about answering the big question as it does the small question. Think about questions that expand your mind because you will receive answers for any questions that you ask.

Let’s ask a few other questions and you try to identify which questions are empowering and are going to lead to long term success:

  1. How can I make 1 million dollars a year doing what I love?
  2. How can I get my boss to give me a raise?


  1. Why do bad things always happen to me?
  2. What is life trying to teach me right now?


  1. How can I develop a deeper relationship with my spouse?
  2. Why is it so hard to get along with my spouse?


  1. Why don’t my kids appreciate me?
  2. What can I do to show my kids I love them today?


  1. What would I enjoy doing to stay strong and healthy?
  2. Why is it so hard to lose weight?

Can you see how the questions we ask ourselves lead to a definite end? “Empowering questions ask what you can do and disempowering questions ask what you can’t do. Disempowering questions ask why things are hard, empowering questions make you feel good.” You can control the way you feel by asking yourself empowering questions. When empowering questions become part of your habitual way of thinking you become a powerful and peaceful person.

Most middle class people are unconscious of the questions they ask themselves on a regular basis. I hate being around people that are haters and are always negative. As I mature and condition my mind, I don’t mind it so much now because when I am around these type of people they show me exactly what I need not to do to become successful. It’s sort of like watching someone lifting weight that is too heavy for them in the gym and realizing that you’ve probably done that yourselves, and if you don’t want to look like this idiot or get hurt, you probably need to consciously work on your form.

The way you will condition yourself to ask empowering questions is to begin consciously asking yourself questions. Notice when you ask yourself a question, do you feel good, or do you feel bad? If you feel stressed out, negative, hopeless, or fearful, you probably just asked yourself a disempowering question. On the other hand, if you feel optimistic, encouraged, hopeful, excited, and positive you are on the right track.

Here are 9 empowering questions that I would like you to ask yourself to achieve success and happiness. These questions deal with who you want to be, what you want to do, and what you want to have. If you take the time to answer these questions honestly you will find yourself on the path to success.

Who you want to be:

  1. What kind of person do I want to be?
  2. Why do I want to be that kind of person?
  3. How can I become that kind of person?

What do I want to do:

  1. What do I want to do?
  2. Why do I want to do it?
  3. How can I do it?

What do I want to have:

  1. What do I want to have?
  2. Why do I want to have it?
  3. How can I create it?

Your answers to these questions must be clear. By clear I mean specific. The more specific your answers to these questions the better because clarity is power.

“Clarity is power. Fitness business millionaires know what they want and why they want it.”

Because you’ve decided what and why you will be able to determine the how easily. Discovering who you really want to be, and doing what you really want to do, and what you really want to have is the first step in becoming a fitness business millionaire.

Middle class fitness professionals do it backwards. They decide what they want to have, then they decide what they want to be, then they decide what they want to do to achieve it all. The biggest thing to take away from questions is to understand the difference in asking, “What is the meaning of life?” rather than, “What would make my life have meaning?”

As professionals in the fitness industry we must begin to ask ourselves important questions. Once we do that, it’s very important that we listen for the answers. The answers will come from your friends, family, the universe, your gut, and unexpected places. Without prayer and self reflection though it is very difficult to hear and see the answers right in front of your eyes.

Fitness Business Millionaires Ask Themselves Empowering Questions, Middle Class Fitness Professionals Ask Themselves Disempowering Questions

I hope you’ve enjoyed this blog series because I’ve enjoyed writing it. Again, I got the idea for this series after reading the book, “Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith.

I hope that you will go and buy his book and read it for yourself so that you can get the same insight and motivation that I did.

If you enjoyed reading this blog series, please share it with your friends via email or facebook. Also,  if we can do anything for you to help you on your journey to become a fitness business millionaire, please let us know.

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at www.HelpMeGetMembers.com
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

Learn more @ www.JoshuaTFleming.com
Joshua Fleming
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