Archive for June, 2009

The 4 steps to have happy members using smart Health Club Marketing.

Friday, June 26th, 2009

Health Club Marketing MistakesThe members of a health club either make you the club a success or they can bring complete failure. It’s up to the club owner to decide which way it will go. Fitness360 realizes what owners go though on a daily basis. Bills, equipment, computers, employees, programs, advertising, etc. It’s never ending and it can get very crazy at times! But that doesn’t give anyone the right to slap the “gift horse” in the mouth. Experts know “word of mouth advertising” is the best marketing one can receive. Fitness360 realized this long ago, so after years of testing, finally we have the tool for the job. The Fitness360 “Membership Rewards Program” is finally here and it will birth “word of mouth marketing” for health clubs that will thrust a clubs’ profits through the roof.

Health Club Marketing starts with the members. I can tell you just what type of a club your running by simply asking a few questions of a sales person from GNC or a health food store in your area. Health Club owners forget sometimes that the customer is always right, even if their wrong. I have consulted with many club owners that actually believe they are doing the members a favor by “allowing” them to train at their club. This is unbelievable!

Owners, if you want to be successful, day after day, year after year…. WISE UP!

Ok, so how do you start to own your club and stop being owned by it?

Fitness360 has a 4 step method in taking health clubs
from second class to the TOP OF THE CLASS.

STEP 1
Understand you don’t know everything. Without getting this point your “helpless.” Health Club Marketing by Fitness360 is not a miracle solution for a failing club with an untrainable club owner. It’s a system that will save a health club from failing, like it has so many other times in the past, but can only do so if the owner is willing to learn.

STEP 2
Know that most people find change VERY difficult. The only way your going to become the best health club owner in town is to change. Bottom line! The reason health clubs fail is mainly do to the fact that the owner will not change their procedures, practices, mindsets, etc. This is a big sticking point for most owners.

STEP 3
Believe in yourself and in your business again. Can you remember the day you decided to open your club and how it felt like a new chapter in you life. If you can get back to that “on fire” mindset, your success is guaranteed. Without getting a fresh heart, your doomed.

STEP 4
Invest into your members and they WILL invest into “their” health club. It’s the law of “cause and effect” working to bring in paying prospects, create raving members and establish your brand. Now at this point I would remind you of STEP 1 if your doubting the power of a Membership Rewards Program.

Our customer reward packages are proven business builders.

fcs_161 Commercial quality
fcs_161 Great printing
fcs_161 Affordable
fcs_161 A package for every price point!

With our Customer Rewards Packages Members:

fcs_161 Feel like a part of your team
fcs_161 Advertise for you
fcs_161 Have tangible gifts to take home after joining

Packages start at just $12.95 each!
*Select from a wide variety of colors and styles
*Coordinate your package to match your business colors

And the best thing is:

YOUR LOGO ON EVERYTHING!

Reward your customers and advertise at the same time!

NOW your ready to implement our “Membership Rewards Program.” GO check it out for yourself.

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Posted in Sales Sniper - Fitness Sales, The Fitness360 System | 1 Comment »

Making cash with Lead Boxes-Part 1 of 2

Tuesday, June 23rd, 2009

lead box winningWhat does your gym need? More members? Better retention? An edge on your competition? An increase in profits?

All of the above is likely the case. The bottom line is that you need a steady flow of prospects coming through the doors of your club in order to be successful. The of Fitness360 is to assist your fitness business become and remain profitable through our portfolio of health club marketing products and services. We know that as a gym owner or manager, you have more than enough to do. Our products and services have been created to help bring new prospects to your facility, allowing you to focus your efforts on running a better club.

F360’s sales team will work with your current staff to instruct them on the proper way to tour and assess a prospective member. These approach will enable your staff to effectively close more sales in years to come.Our staff will also provide great advice and explore strategies that can provide your health club with additional sources of income over the long term.

F360’s team of former health club owners and managers understand the fitness industry.

Why use lead boxes?

With this program you can increase your sales by $1,500-$3,500 PER week!

There are several companies that may generate more clients by making the primary contact. Why use lead boxes? Businesses like Health Clubs, Chiropractors, Cellular telephone services, home based cosmetics distributors, Martial humanities Studios, door and window installers, carpet cleaners, and so on. Many clients and customers these companies are sometimes considering your service, but have not made the time to stop by or did not know you were expediently found. These consumers are frequently inquisitive about your service and in several cases ; an easy call from you may just be what’s needed to line up an appointment with the new customer. It is crucial to have a well tended and well loaded lead box. It will be a good illustration of your business, as well as for the business it is placed in. It also will be more fascinating to the potential customer. In order to reach this, the salesman will have to maintain the route on consistently. We promote a route that takes one to two hours to service and should be serviced one or more times per week. A route should have between 10-20 locations this suggests the salesman has about five minutes to service each box. He must have some additional pens and registration pads with him. If the executive isn’t busy, he should say hello and make some little talk. The better the rapport made with the executive as well as staff, the better the box will fare at the site. Again, it’s important to adhere to a timeline; this isn’t a socialization time. Some nice words and a “Have a nice day” in several cases is acceptable enough.

As a business owner or manager,time management of staff is critical in inflating productivity.

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Health Club Marketing

Sunday, June 21st, 2009

sales systems for health clubsThere are plenty of health club marketing companies out there, but none offer the benefits, knowledge, or professionalism that Fitness360 can provide.

No Risk, No Liability, No Start Up Costs!

F360 specializes in designing and executing fitnesss marketing programs that elevate your monthly EFT drafts, thus seriously raising capital to adequately cover expenses and provide for capital re-investment. We are your answer to health club marketing.

Fitness360 is completely committed to your health spa’s success, and as such, we will design and implement your health spa’s promotional program by treating your business as though it were our own, with the best level of Truth, Integrity and Professionalism. F360 does not market to your members or sell to your normal business traffic. Your members are just that-yours! We only sell memberships to people to whom we bring in. If we didn’t provide the motivation for the person to come in, why should we sell them a membership? We should not, and we don’t. We only receive payment on sales our staff discover and nothing more.

We are the best Health Club Marketing Company out there!

There is no actual reason to sell your gym club memberships for $99 a year. This could seem like a fast fix to finance issues, but it only hurts your gymnasium in the long run. We do not devalue your club by selling your memberships at exceedingly low rate. We expedite your gym in raising a solid EFT membership base, not cheap, one-time rates. Selling inexpensive memberships cheapens and taints your club, leading to members who will never pay a respectable rate for a membership again. In a number of cases, we actually raise your spa membership prices! We are committed to providing professional gym club membership selling promotions that are created for those owners who are seeking to significantly raise their EFT base. We are experts in health club marketing.

A typical promotion lasts 4-12 weeks, generating 300-1,000 new members. As a result of the Fitness360 promotion, your club’s monthly receivables will increase by $4,000-$15,000 per month-all with No Out of Pocket Expense for You!

We are the best health club marketing Company out there!

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Posted in The Fitness360 System | 7 Comments »

Eat Breakfast!

Saturday, June 6th, 2009

For some people eating breakfast is a special event that usually occurs only when others are cooking or buying. You can bet that if you’re overweight the chances are you don’t regularly eat a healthy breakfast.

Facts about breakfast:

•The word “breakfast” mean “to break a fast.” That’s right! You have been fasting for the past 6-8 hours. You body has been most likely eating itself there by taring down muscle tissue. Since muscles burn calories and fat then this is BAD!

•When you skip breakfast your metabolism slows by 35% for that day.

•What you eat for breakfast will determine blood sugar levels, heart rate, water retention, etc. to some degree.

•It IS the most important meal of the day!

So with this in mind treat your body right and eat a healthy well-balanced breakfast each and every day.If you would like to know what to eat then consult with a local dietrician and/or a certified personal trainer.

Fitness360 offers an online software application with our Personal Training Solutions which contains:

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