Hey! How’s it going?
Lets start with you answering these 4 questions and then let me show how to fix the “no’s”
Is your fitness business making as much money as you feel it should?
Are your clients getting the results they are looking for?
Are you happy with what you are doing?
The answers to these questions reveal a lot about your fitness business and the chances you have being successful long term.
As a fitness business owner myself, I know the frustrations that you have with members cancelling, clients not showing up for their sessions, and the biggest disappointment for me is when a client just gives up and doesn’t believe they can change their body.
If you are fitness professional, then you’re going to get a lot out of this blog because I am going to be revealing 3 profit centers that you may or may not be aware of.
But before I get into that, I want to describe exactly what a profit center is.
A profit center is a doorway in which revenue comes into your fitness business, while at the same time improves the customers experience, helps to sale another product or service, and forces your brand in your market.
As I said before, I am a fitness business owner myself. My wife & I run a small bootcamp with 2 location in Mobile, Alabama. Now, Alabama is one of the fastest states for reason. People around here are obese, don’t know how to eat properly, and would rather spend their money on pick up trucks and tree stands.
Now don’t get me wrong, I was born and raised in the South, and I love the South. But it gets really frustrating when you are trying to help someone and their priorities are not in the right place. I’m sure you feel the same way.
Needless to say, personal trainers and bootcamps in the South have a much harder time than other locations in the US. And this is not only my experience, but a statistical fact. On the other side of the coin, gyms in the South have statistically done very well.
The main reasoning is that gyms and health clubs typically have more profit centers than bootcamps or personal trainers.
So when my wife and I decided to open Victory Fit Camp, we decided to be a profit center rich fitness business. We have several profit centers working our business, but I am going to talk about our 3 most profitable.
Supplement Sales for a Fitness Business
When a new member joins your club, or a new client hires you to train them, they have a lot of expectations. Expectations that sometimes can be impossible, but never the less is what they want. They may want to lose weight, get stronger, or just feel better. But no matter what their reason for joining your program or club, it all boils down to 1 thing…they want to look better.
When this new member joins your health club or personal training business, the next thing for them to do is go out and buy supplements and workout gear.
So let me ask you a question? Would you rather your clients buy their products from GNC or offline, or would you rather them give you their cold hard cash and improve your profits this year.
The truth of the matter is, if you don’t sale it do them, they are going to buy it somewhere else. And I don’t know about you, but I am not going to refuse to take someones money (most of the time).
So you may be curious as to what supplement line we carry in our fitness business. Before I tell you that, you better be very careful before you start to offer supplements to people in your fitness business. They are not all created the same and some are dangerous, if not deadly.
I’ve taken 2 GNC products that have almost killed me. One hospitalized me 3 different times, so I’m speaking from experience. You better be careful.
I was so nervous about selling supplements that for a moment I considered not even doing it…what a dumb decision that would have been. I was blessed enough to find a product that not only is endorsed and recommended by every pro sports association, but it is the only nutrition/supplement company that tests for all 200 banned substances for all major sports, including the Olympics.
We have personally sold about $12,000 of supplements this year and with the help of our fitness coaches and members telling others about our program, we have sold about $50,000 combined.
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This world class nutrition company, called AdvoCare, is the safest, most trusted nutritional products in the world. You can find out more about them by going to www.VictoryWithAdvoCare.com.
Note: Because we have been so successful with selling these products in our fitness business, we have decided to share all of our methods and provide training on how you can do the same thing. To find out more information go to www.Advo360.com
Pre-Made Meal Program for a Fitness Business
If you are fitness professional, you understand the importance of good nutrition. Running a fitness business myself, the biggest frustration I have with people, is them not eating correctly. Some fitness professionals out there believe you can’t do anything about that, you can’t force someone to do something they don’t want to do. And that’s true…kind of.
I already knew how profitable programs like Jenny Craig and Weight Watchers could be, but I didn’t want to have anything to do with those in my fitness business. Mainly because those meals are disgusting and just crap.
They provide about 60-70% carbs, 20-30% protein, and 5-10% fats. If you understand nutrition, you understand that this is a recipe for increased insulin and slower lean muscle growth. They work because they are low calorie meals.
Then I discovered Personal Trainer Food.
This is one of the slickest programs around for personal trainers and gym owners.
The meals are delicious and contain NO preservatives. They are 70% protein, 20% carbs, & 10% fats. Just the right mix to burn fat and build muscle as quickly as possible. And did I mention they are freakin delicious!
This meal program comes with a 30 day, 100% money back guarantee. If your client or member places an order and ends up not liking the food, you can just give them a buzz and ask for your money back, no questions asked.
Clients love them!
For about $14/day or $100/week (this is what the average American family spends on groceries each week), you can get breakfast, lunch, dinner, mid-morning & mid-afternoon snack. And did I mention that these meals are delicious? :-)
Now my personal training clients don’t have to worry about buying the right food, preparing the right food, cleaning up, cooking, going to and from the store, etc. They get close to 300 meals a month shipped straight to their front door, already frozen.
If this seems like something your members or clients would like to hear more about you can click on my affiliate link and get some more information.
Fitness Professionals make $60-$80 for every meal program sold. With just 10 clients ordering you will make $600-$800 extra per month! With 100 members YOU can make $6000-$8000 per month plus bonuses.
Accountability Referral Program
The main reason people cancel their gym membership or stop coming to your bootcamp or personal training studio is because of a lack of results.
With AdvoCare and Personal Trainer Food, we are very confident in our fitness business. So confident that in 2012 we are going to a 90 Day Double Your Money Back Guarantee for our personal training business. (I would advise you not to do this unless you are very confident in your fitness business and you are positioning your business to be the place to come to get results).
Accountability is so important to get people to commit to anything. If you don’t believe me, think about it for a second. When you got married, or decided to go into the military, or to get a degree in whatever, you probably told 5-10 of your closest friends about your decision.
And in the process you just set yourself up for your success because every time you speak to one of these friends they are going to ask you about what you committed to. This “peer pressure” helps us push through the hard times when we feel like giving up.
So what’s all this have to do with referrals? And better yet, what does this have to do with a profit center?
Well, the main, and sometimes only, profit center running in a fitness business is membership sales. And if used correctly a good referral program can make up 20, sometimes as high as 60% of your total memberships sales for the year.
This is how it works.
When someone joins your health club or bootcamp/personal training studio, they are making a commitment to you and themselves that they are going to follow through to get the results they need. ie come to the gym, take their supplements, eat properly, drink plenty of water, etc.
They may or may not tell their friends that they just joined a program. As a result, they may or may not get the results they are looking for and stay long term.
When they join, we get them to give us 3-5 accountability partners. Friends, family, co-workers, high school football coach, their mailman, it really doesn’t matter…we just want them to include some other people in their decision to get healthy and stay fit.
We make this a requirement for our program, but it’s not necessary to do that in all cases. And sometimes, mainly for gyms or health clubs, it’s impossible.
Name, Address, Phone #, Email address, & Relationship
You can tell your new client that you’re going to contact their new accountability partner and let them know that they joined your program and what their goals are.
An accountability partners responsibility is to remind your client to stay positive and motivated and committed.
A cool thing happens with this referral program. The first thing that will happen is that you will weed out the people that are not going to stay truly committed (these people give your fitness business a bad name in your community because when they don’t get results, they tell everyone it is your fault).
Another benefit is that the accountability partner who would have never heard of you, discovers a fitness professional that really cares about getting their clients or members results.
The old saying is, “No one cares,until they know you care.” And this program shows everyone involved that you truly do care.
If you would like to receive our Accountability Referral Workbook for free, simply feel out a Club Profile Form and we will send it right over to you with a few extra bonuses. Club Profile Page
I hope you’ve gotten some good ideas.
Now I would like to ask you for a favor. Please like our Facebook Fan Page, sign up for our Sales Sniper Newsletter, and share this blog post with other fitness professionals if you got something out of it.
Stay strong fit pro! And remember that there is always hope if you are willing to look for it.
He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.
Learn more @ www.JoshuaTFleming.com
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