shotgun fitness marketing

Mistake #1: Shotgun Fitness Marketing

Are you a health club owner that is having a hard time making your fitness facility profitable? If so, you are not alone. Believe it or not, but 7 out of 10 gyms in the United States alone are operating at breakeven or are completely in the red due to “Shotgun Fitness Marketing”. And these…

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Front Desk Fails

Ok, I ran across this video when I was surfing the web and started laughing hysterically. Check this out before I even go further: Now seriously, tell me that isn’t the funniest thing you have seen in a while? What I find even more amusing is that you and I both know of someone or…

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The 3 Keys To Getting Motivated In Your Fitness Business

The 3 Keys To Getting Motivated In Your Fitness Business

I know what you may be thinking…you have been working long hours, making little profit and you are just plain wore out. Motivation? Yea, you just don’t have any anymore.  You are starting to think it isn’t even possible to get it back. You are wondering if it really matters at all. Well,  I found…

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Is Your Fitness Business Past Oriented or Future Oriented and Why It's Important In 2013

Embrace 2013 and Work for the Future in Your Fitness Business

Being that this is the first blog of the new year, I thought I would start off with saying congratulations! Congratulations for what, you ask? For making it another year in your fitness business. I’m not going to lie, 10-15 years ago this industry was completely different. I can remember as a membership sales consultant…

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fitness marketing Christmas

Dont Act Like Eddie

I have a huge mission for you… DO YOU WANT THE MISSION? If you’re in your club right now, stop reading this blog, and do a complete walk-through of your club. I want you to look at the following: Baseboards Equipment Cables, ropes and pulleys Mirrors Ceiling tiles Men’s & Women’s bathrooms (toilets, mirrors, walls,…

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fire ants fitness marketing

Why Fire Ants are Amazing – How To Add Personality Into Your Fitness Marketing Plan

Before you start a fitness marketing plan you need to get your head right. I can bet you spend most of your time thinking about your fitness business more than anything else in your life if you’re really honest with yourself. You may feel like your stuck in a rut or you may be looking…

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