Bootcamp Marketing Formula 101 is the Answer

Bootcamp Marketing Formula 101

To be successful at bootcamp marketing, first and foremost, as in any business venture, in order to be successful you have to really love what you do. You have to be persistent and consistent. You have to be willing to push through the hard times and keep your eyes on the prize. This is especially true when it comes to bootcamp marketing . Whether you are starting your bootcamp in the heart of a city or you are starting your bootcamp in a rural area, it is going to take time and a “never quit” attitude. Here are some steps that I did with my bootcamp marketing to my business a success.

Step 1 for Bootcamp Marketing: Pick a Location for Your Bootcamp

You have a couple options for location when starting your bootcamp and that is the first thing you will need to decide. If you are on a limited budget or have no budget starting out, this will be a huge deciding factor. You can either do your bootcamp indoors or you can do your bootcamp outdoors. We have personally done both and there are pros and cons to each. If you already have a gym or personal training studio, obviously the best option for you would be to have it at your facility. If you don’t have a location, you can have your bootcamp at a park or you can contact some local gyms or gymnastics studios and see about hosting your bootcamp at their location.

Step 2 for Bootcamp Marketing: Offer a Free Trial to Potential Bootcamp Clients

This is a great way to introduce your program to the public and get bodies in your bootcamp. You can offer one free week of bootcamp or even 2 weeks free for prospects to try out your program and decide if they are a good fit for you and you’re a good fit for them. This is a must do for bootcamp marketing.

Step 3 for Bootcamp Marketing: Allow Prospects and Clients to See You as the Bootcamp Expert

Once you start to build your clientele, you want to present yourself as a bootcamp expert to your clients and others in your area. A good way to do this is to contact your local newspaper and ask if you can write fitness and nutrition articles. Most of them will be really excited for the free content from a bootcamp expert. You can start writing them weekly or bi-weekly. The more articles you do, the more potential clients you will have. You can also contact a local radio station and see if you can sit in on a few morning radio shows and share some nutritional and fitness advice for their listeners. This is a great way to get new bootcamp prospects.

Step 4 for Bootcamp Marketing: Offer a Bootcamp Referral Program

Word of mouth is still the very best way to get others into your bootcamp. When others have positive things to say about you and your bootcamp, it can fill up pretty quickly. To add incentive to get people to share your bootcamp with others, you will want to do a referral program. You can give things away such as supplements, give cash bonuses, or offer them a free month of bootcamp, etc. I would recommend having an on-going referral program, but also do referral contests every few months to really fill up your bootcamp.

Step 5 for Bootcamp Marketing: Educate, Educate, Educate…You are the Bootcamp Expert After All

After you do the newspaper articles and possibly sit as a guest speaker on some radio programs, you might want to venture out into public speaking. Go to some local businesses and see if you can do a fitness & nutritional Q&A time for their employees. It will allow them to not only read your articles, but see you in person and ask any questions that they may have. You can also let them know about your bootcamp if they haven’t already heard about it.

Step 6 for Bootcamp Marketing: Be a Pro-Community Bootcamp

You can do several different things to show your bootcamp clients and prospects that you are community oriented. You can do fundraisers for the local animal shelter, run a booth at the local home & garden show, participate in walks/runs such as breast cancer awareness, etc. You will also want to show a sense of community within your bootcamp. Set up a Facebook page that is exclusive for your members, have a monthly out of bootcamp get together, etc.

Step 7 for Bootcamp Marketing: Continuously Add Value to Your Bootcamp

People are always looking for ways to get the most value out of everything they are involved in. Whether you are daily adding content to the bootcamp Facebook page, giving out a bootcamp manual when the client starts your bootcamp, or supplying fitness, nutritional or supplemental advice at the end of each bootcamp session, the client will see the added value in this. Not only will they see it for themselves, they will refer their friends to see it too.

To wrap it up, bootcamps have such a diversity that it is possible to be successful wherever you are. If you offer your clients knowledge and value, they will keep coming back for more and bringing their friends with them. Most importantly, treat your bootcamp marketing like a business and it will pay you like a business. Treat your clients with respect and you can have yourself a fun and profitable bootcamp.

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

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Joshua Fleming
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