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	<title>★Fitness Marketing ★ Gym Membership Sales ★ Health Club Marketing★&#187; Direct Mail Tips</title>
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	<link>http://www.fitness360online.com</link>
	<description>Sell More Gym Members! Fitness Marketing is SIMPLE if your in the &#34;know&#34;. We know how to help you sale more gym memberships. Fitness Marketing and Fitness Sales Starts With A Good Marketing Plan.</description>
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		<title>Knowing When to Call in the Consultants</title>
		<link>http://www.fitness360online.com/direct-mail-tips/knowing-when-to-call-in-the-consultants/</link>
		<comments>http://www.fitness360online.com/direct-mail-tips/knowing-when-to-call-in-the-consultants/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 21:02:15 +0000</pubDate>
		<dc:creator>fitness360</dc:creator>
				<category><![CDATA[Direct Mail Tips]]></category>
		<category><![CDATA[Health Club Managment]]></category>
		<category><![CDATA[Personal Training Solutions]]></category>
		<category><![CDATA[Profit Centers For Health Clubs]]></category>
		<category><![CDATA[Sales Sniper - Fitness Sales]]></category>
		<category><![CDATA[The Fitness360 System]]></category>
		<category><![CDATA[batten down the hatches]]></category>
		<category><![CDATA[business benefit]]></category>
		<category><![CDATA[club fitness]]></category>
		<category><![CDATA[consulting company]]></category>
		<category><![CDATA[couch potato]]></category>
		<category><![CDATA[custome]]></category>
		<category><![CDATA[economic uncertainty]]></category>
		<category><![CDATA[fitness consultants]]></category>
		<category><![CDATA[fitness consulting]]></category>
		<category><![CDATA[fitness marketing promotions]]></category>
		<category><![CDATA[good fitness]]></category>
		<category><![CDATA[health club]]></category>
		<category><![CDATA[health Club marketing]]></category>
		<category><![CDATA[health club marketing ideas]]></category>
		<category><![CDATA[industry experience]]></category>
		<category><![CDATA[market exposure]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[member counts]]></category>
		<category><![CDATA[membership roles]]></category>
		<category><![CDATA[pocketbooks]]></category>
		<category><![CDATA[prime goals]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[s market]]></category>
		<category><![CDATA[sell more gym memberships]]></category>

		<guid isPermaLink="false">http://www.fitness360online.com/?p=1780</guid>
		<description><![CDATA[Could your health club or weight loss business benefit from fitness consulting? In today&#8217;s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member&#8217;s pocketbooks it [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_989" class="wp-caption alignleft" style="width: 310px"><a href="http://www.fitness360online.com/wp-content/uploads/img_consulting.jpg"><img class="size-medium wp-image-989" title="Health club and gym consulting" src="http://www.fitness360online.com/wp-content/uploads/img_consulting-300x149.jpg" alt="Fitness Consultants" width="300" height="149" /></a><p class="wp-caption-text">Fitness Consultants</p></div>
<p>Could your health club or weight loss business benefit from fitness consulting? In today&#8217;s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member&#8217;s pocketbooks it affects yours. Many club owners are tempted to &#8216;batten down the hatches&#8217; and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.</p>
<p>Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the &#8216;couch potato&#8217; set &#8211; those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?</p>
<p>Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the &#8216;uninitiated&#8217;. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a &#8216;prove it&#8217; attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes &#8211; to see what the customer sees, and understand what they need.</p>
<p>In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today&#8217;s economy, great! If not, you should call a professional fitness consulting company.</p>
<p>Call today and ask about how our Consulting Programs could help you.</p>
<h1 style="text-align: center;">You will receive 1 FULL hour of consulting for FREE!</h1>
<h1 style="text-align: center;"></h1>
<p style="text-align: left;">Thank you!</p>
<p>Joshua Fleming</p>
<p>Fitness360</p>
]]></content:encoded>
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		<title>Track your Marketing $$$</title>
		<link>http://www.fitness360online.com/direct-mail-tips/track-your-marketing/</link>
		<comments>http://www.fitness360online.com/direct-mail-tips/track-your-marketing/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 15:50:13 +0000</pubDate>
		<dc:creator>fitness360</dc:creator>
				<category><![CDATA[Direct Mail Tips]]></category>
		<category><![CDATA[Sales Sniper - Fitness Sales]]></category>
		<category><![CDATA[The Fitness360 System]]></category>

		<guid isPermaLink="false">http://www.fitness360online.com/?p=1566</guid>
		<description><![CDATA[Would you like to know where your calls are coming from, who&#8217;s calling and what marketing is really working? Even better, would you like to improve and enhance service response at the club level? You can. Add an 800 or local call tracking number to your marketing efforts. All calls are directed to your main [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;"><em>Would you like to know where your calls are coming from, who&#8217;s calling and what marketing is really working?</em></h2>
<p><strong>Even better, would you like to improve and enhance service response at the club level?</strong> <span style="color: #ff0000;">You can.</span> Add an 800 or local call tracking number to your marketing efforts. All calls are directed to your main club phone number.</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong><span style="background: yellow none repeat scroll 0% 0%; font-size: 10pt; color: black; font-family: Verdana;">You will receive daily reports by email that show the number of calls received, when each call came in, length of the call and valuable information about the caller: their phone number, name, address and area demographics.</span></strong><strong></strong></p>
<h2 style="text-align: center;">Calls are also recorded to provide a beneficial training resource.</h2>
<p style="text-align: left;"><span style="color: #000000;"><strong>Recorded calls can be downloaded, saved and shared with managers and employees as a learning tool for successful &#8212; or not so successful &#8212; sales techniques!</strong></span></p>
<h1>Here is what you get:</h1>
<h3>· Track your marketing dollars</h3>
<h3>· Document important details of customer service calls</h3>
<h3>· Discover customer demographics</h3>
<h3>· View a customer&#8217;s call history instantly</h3>
<h3>· Monitor and train employees using recorded calls</h3>
<h3>· Track outbound calls</h3>
<h3>· Reach large audiences with pre-recorded announcements</h3>
<h3>· Access real-time call information</h3>
<h3>· Connect with online customers through Clickable Numbers</h3>
<h3>· Comply with DNC regulations</h3>
<p>?<br />
<a href="http://f360.firestormcs.com/fitness-marketing-products/800-number-tracking/800-tracking-sample/" target="_blank"><img class="alignleft size-thumbnail wp-image-670" title="800tracking2" src="http://f360.firestormcs.com/wp-content/uploads/800tracking2-150x150.jpg" alt="800tracking2" width="150" height="150" /></a></p>
<h2><span style="color: #ff0000;">Start today with this great offer!</span></h2>
<h3>1 number: $149/month<br />
Add numbers: $50/month per number</h3>
<h3>Single or multiple numbers are available.</h3>
<p style="text-align: left;">
<p><strong>I sincerely invite you to contact me by telephone, email, or simply by completing and submitting our online <span style="color: #0000ff;"><span style="text-decoration: underline;"><span style="color: #0000ff;">Club Profile Form</span></span></span>.</strong> Your completed Club Profile Form will allow me to assess not only the needs of your business, but also the growth potential of your membership. Additionally, it will provide me with the necessary data to determine which of our Marketing and Promotion campaigns would provide the highest return on investment. You can also view all of our <strong><span style="color: #0000ff;"><span style="text-decoration: underline;"><span style="color: #0000ff;">Marketing and Promotion</span></span></span></strong><a href="../fitness-marketing-services/on-location-membership-promotions/"> </a>options to learn more about what we do and how we do it. Our Marketing and Promotion campaigns are designed specifically for the individual business dynamics in order to maximize the results.</p>
<p><strong>Because of the relationships Fitness360 have developed</strong> in the Fitness industry your club may qualify to receive this service as well as other valuable services and products <strong><span style="color: #ff0000;">FREE</span></strong>. That&#8217;s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our <span style="color: #0000ff;"><span style="text-decoration: underline;"><span style="color: #0000ff;"><strong>Club Profile Form</strong></span> </span></span>TODAY!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Direct Mail Tips for Health Clubs</title>
		<link>http://www.fitness360online.com/direct-mail-tips/direct-mail-tips-for-health-clubs/</link>
		<comments>http://www.fitness360online.com/direct-mail-tips/direct-mail-tips-for-health-clubs/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:33:52 +0000</pubDate>
		<dc:creator>fitness360</dc:creator>
				<category><![CDATA[Direct Mail Tips]]></category>
		<category><![CDATA[direct mail for health clubs]]></category>
		<category><![CDATA[fitness postcards]]></category>
		<category><![CDATA[selling fitness with direct mail]]></category>

		<guid isPermaLink="false">http://www.fitness360online.com/?p=1344</guid>
		<description><![CDATA[Direct Mail Tips for Health Clubs How to Accelerating Reply Rates In choosing an effective marketing strategy, most businesses do not leave out broadcast advertising postcards as a choice. Apart from saving on advertising costs as it entails cheaper cost, it simply still functions as an efficient selling tool in spite of the more advanced [...]]]></description>
			<content:encoded><![CDATA[<h2>Direct Mail Tips for Health Clubs</h2>
<p><strong>How to Accelerating Reply Rates</strong></p>
<p>In choosing an effective  marketing strategy, most businesses do not leave out broadcast advertising  postcards as a choice. Apart from saving on advertising costs as it entails  cheaper cost, it simply still functions as an efficient selling tool in spite of  the more advanced approaches of advertising. This has been around for many years  now and small and medium scale companies would truly go for postcard selling to  plug their product and gain attention from the market.</p>
<p>Printed  advertising postcards are best distributed through direct mail promoting. In  doing so, your business is warranted to reach its potential target audience.  Direct mail postcard marketing does not incur a lot of costs, with only a  questionable cost on the card stock, coloured ink, and postage.</p>
<p>Even  though it is regarded as one of the best promoting tools, it should still stay  in range of other types of advertising. This implies that a company should optimize or customize their direct mail postcards and boost its features to  increase readership and gather more prospects. To be as effective as it should  be, a business must know what issues in increasing response rates.</p>
<p><span id="more-1344"></span></p>
<p>Since  revealed advertising postcards are typically small in size, information may not  be that broad and in depth. So the company can only limit it to the most  necessary details such as company name and symbol, product name and contact  information. With this in consideration, a business could have to address first  the very basic concept of the postcard which should answer the client&#8217;s query of  &#8220;What can I get out of it?&#8221; Convey your message to get them into the  business before you address the concern about its design.</p>
<p>Since it is  direct mail promoting, your postcards should be dropped at the right target  audience. Part of the preparation is the direct contact list so you wouldn&#8217;t be  wasting on postcards sent to the wrong prospects who don&#8217;t truly need the  product or product. You might need to gather info from a reliable information  company to help come up with an ideal list.</p>
<p>Postcard design is as  critical as its basic concept or substance since the announcement is highly  visual. So, a company has to think about selecting the acceptable image,  something that does not really exploit much space since it is relatively small  and has limited space. Also, it must be closely important to be closely  applicable service being promoted. An interestingly appealing and crowd pleasing  direct mail advertising postcard with a very catchy title will definitely gather  high response rates.</p>
<p>Choosing the right company to handle your Direct  Mail Marketing project is the first important decision you will make. Finding an  organization that does the target list buying, design, printing and mailing all  under one roof is important.and cost effective. They will make sure your design  conforms for the lowest postage costs. Having the ability to pick up the  telephone and discuss your project with an expert in Direct Mail Marketing is  priceless.</p>
<p>Lastly, to measure its effectiveness, keep a record of the  response rates. You cannot just keep on distributing and sending them in the  mails without knowing if it is being given attention. That defeats the ultimate  point of capturing your target audience. Apart from continually monitoring the  response rates, also learn how to measure its success. This can give you an idea  whether you should continue using this marketing tool or choose instead for  another marketing strategy.</p>
<p><strong></strong></p>
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