Hey! How’s it going?

Lets start with you answering these 4 questions and then let me show how to fix the “no’s”

Do you sell supplements or made-to-order meals in your fitness business?

Is your fitness business making as much money as you feel it should?

Are your clients getting the results they are looking for?

Are you happy with what you are doing?

The answers to these  questions reveal a lot about your fitness business and the chances you have being successful long term.

As a fitness business owner myself, I know the frustrations that you have with members cancelling, clients not showing up for their sessions, and the biggest disappointment for me is when a client just gives up and doesn’t believe they can change their body.

If you are fitness professional, then you’re going to get a lot out of this blog because I am going to be revealing 3 profit centers that you may or may not be aware of.

But before I get into that, I want to describe exactly what a profit center is.

A profit center is a doorway in which revenue comes into your fitness business, while at the same time improves the customers experience, helps to sale another product or service, and forces your brand in your market.

As I said before, I am a fitness business owner myself.  My wife & I run a small bootcamp with 2 location in Mobile, Alabama. Now, Alabama is one of the fastest states for  reason. People around here are obese, don’t know how to eat properly, and would rather spend their money on pick up trucks and tree stands.

Now don’t get me wrong, I was born and raised in the South, and I love the South. But it gets really frustrating when you are trying to help someone and their priorities are not in the right place. I’m sure you feel the same way.

Needless to say, personal trainers and bootcamps in the South have a much harder time than other locations in the US. And this is not only my experience, but a statistical fact. On the other side of the coin, gyms in the South have statistically done very well.

The main reasoning is that gyms and health clubs typically have more profit centers than bootcamps or personal trainers.

So when my wife and I decided to open Victory Fit Camp, we decided to be a profit center rich fitness business. We have several profit centers working our business, but I am going to talk about our 3 most profitable.

Supplement Sales for a Fitness Business

When a new member joins your club, or a new client hires you to train them, they have a lot of expectations. Expectations that sometimes can be impossible, but never the less is what they want.  They may want to lose weight, get stronger, or just feel better. But no matter what their reason for joining your program or club, it all boils down to 1 thing…they want to look better.

When this new member joins your health club or personal training business, the next thing for them to do is go out and buy supplements and workout gear.

So let me ask you a question? Would you rather your clients buy their products from GNC or offline, or would you rather them give you their cold hard cash and improve your profits this year.

The truth of the matter is, if you don’t sale it do them, they are going to buy it somewhere else. And I don’t know about you, but I am not going to refuse to take someones money (most of the time).

So you may be curious as to what supplement line we carry in our fitness business. Before I tell you that, you better be very careful before you start to offer supplements to people in your fitness business. They are not all created the same and some are dangerous, if not deadly.

I’ve taken 2 GNC products that have almost killed me. One hospitalized me 3 different times, so I’m speaking from experience. You better be careful.

I was so nervous about selling supplements that for a moment I considered not even doing it…what a dumb decision that would have been. I was blessed enough to find a product that not only is endorsed and recommended by every pro sports association, but it is the only nutrition/supplement company that tests for all 200 banned substances for all major sports, including the Olympics.

We have personally sold about $12,000 of supplements this year and with the help of our fitness coaches and members telling others about our program, we have sold about $50,000 combined.

This world class nutrition company, called AdvoCare, is the safest, most trusted nutritional products in the world. You can find out more about them by going to www.VictoryWithAdvoCare.com.

Note: Because we have been so successful with selling these products in our fitness business, we have decided to share all of our methods and provide training on how you can do the same thing. To find out more information go to www.Advo360.com

Pre-Made Meal Program for a Fitness Business

If you are fitness professional, you understand the importance of good nutrition. Running a fitness business myself, the biggest frustration I have with people, is them not eating correctly. Some fitness professionals out there believe you can’t do anything about that, you can’t force someone to do something they don’t want to do. And that’s true…kind of.

I already knew how profitable programs like Jenny Craig and Weight Watchers could be, but I didn’t want to have anything to do with those in my fitness business. Mainly because those meals are disgusting and just crap.

They provide about 60-70% carbs, 20-30% protein, and 5-10% fats. If you understand nutrition, you understand that this is a recipe for increased insulin and slower lean muscle growth. They work because they are low calorie meals.

Then I discovered Personal Trainer Food.

This is one of the slickest programs around for personal trainers and gym owners.

The meals are delicious and contain NO preservatives. They are 70% protein, 20% carbs, & 10% fats. Just the right mix to burn fat and build muscle as quickly as possible. And did I mention they are freakin delicious!

This meal program comes with a 30 day, 100% money back guarantee. If your client or member places an order and ends up not liking the food, you can just give them a buzz and ask for your money back, no questions asked.

Clients love them!

For about $14/day or $100/week (this is what the average American family spends on groceries each week), you can get breakfast, lunch, dinner, mid-morning & mid-afternoon snack. And did I mention that these meals are delicious?

Now my personal training clients don’t have to worry about buying the right food, preparing the right food, cleaning up, cooking, going to and from the store, etc. They get close to 300 meals a month shipped straight to their front door, already frozen.

If this seems like something your members or clients would like to hear more about you can click on my affiliate link and get some more information.

Fitness Professionals make $60-$80 for every meal program sold. With just 10 clients ordering you will make $600-$800 extra per month! With 100 members YOU can make $6000-$8000 per month plus bonuses.

====>Check out Personal Trainer Food<=======

Accountability Referral Program

The main reason people cancel their gym membership or stop coming to your bootcamp or personal training studio is because of a lack of results.

With AdvoCare and Personal Trainer Food, we are very confident in our fitness business. So confident that in 2012 we are going to a 90 Day Double Your Money Back Guarantee for our personal training business. (I would advise you not to do this unless you are very confident in your fitness business and you are positioning your business to be the place to come to get results).

Accountability is so important to get people to commit to anything. If you don’t believe me, think about it for a second. When you got married, or decided to go into the military, or to get a degree in whatever, you probably told 5-10 of your closest friends about your decision.

And in the process you just set yourself up for your success because every time you speak to one of these friends they are going to ask you about what you committed to. This “peer pressure” helps us push through the hard times when we feel like giving up.

So what’s all this have to do with referrals? And better yet, what does this have to do with a profit center?

Well, the main, and sometimes only, profit center running in a fitness business is membership sales. And if used correctly a good referral program can make up 20, sometimes as high as 60% of your total memberships sales for the year.

This is how it works.

When someone joins your health club or bootcamp/personal training studio, they are making a commitment to you and themselves that they are going to follow through to get the results they need. ie come to the gym, take their supplements, eat properly, drink plenty of water, etc.

They may or may not tell their friends that they just joined a program. As a result, they may or may not get the results they are looking for and stay long term.

When they join, we get them to give us 3-5 accountability partners. Friends, family, co-workers, high school football coach, their mailman, it really doesn’t matter…we just want them to include some other people in their decision to get healthy and stay fit.

We make this a requirement for our program, but it’s not necessary to do that in all cases. And sometimes, mainly for gyms or health clubs, it’s impossible.

Here is the information that you want to collect.

Accountability Partners:

Name, Address, Phone #, Email address, & Relationship

You can tell your new client that you’re going to contact their new accountability partner and let them know that they joined your program and what their goals are.

An accountability partners responsibility is to remind your client to stay positive and motivated and committed.

A cool thing happens with this referral program. The first thing that will happen is that you will weed out the people that are not going to stay truly committed (these people give your fitness business a bad name in your community because when they don’t get results, they tell everyone it is your fault).

Another benefit is that the accountability partner who would have never heard of you, discovers a fitness professional that really cares about getting their clients or members results.

The old saying is, “No one cares,until they know you care.” And this program shows everyone involved that you truly do care.

If you would like to receive our Accountability Referral Workbook for free, simply feel out a Club Profile Form and we will send it right over to you with a few extra bonuses. Club Profile Page

I hope you’ve gotten some good ideas.

Now I would like to ask you for a favor. Please like our Facebook Fan Page, sign up for our Sales Sniper Newsletter, and share this blog post with other fitness professionals if you got something out of it.

Stay strong fit pro! And remember that there is always hope if you are willing to look for it.

Look what we did at City Fitness in Lynn MA. We converted them to the “low price” model to compete against the 3 Planet Fitness that opened up near them. People can’t help but to love the low price promise. Our fitness sales team in only 4 weeks brought in 180 new sales, $28k gross and increased the eft by $2,200 per month. Fitness360 is the best fitness marketing company in the world! And to prove it we will give you a money back guarantee. Wait! I forgot. You don’t have to spend any money. We front everything!

What are you waiting for ?

Give us a call to see if your Fitness Center qualifies.

Call 888.434.8360

A good marketing strategy provides specific goals and can include:
o a description of the key target buyer/end user
o competitive market segments the fitness center will compete in
o distribution channels
o the unique positioning of the club and its products versus the competition
o the reasons why it is unique or compelling to buyers
o price strategy versus competition
o marketing spending strategy with advertising and promotion
o possible research and development
o market research expenditure strategies.

An overall fitness marketing strategy should also:
o define the fitness center
o position the club as a leader, challenger, follower, or niche player in the category
o define the brand or club personality or image that is desired in the minds of buyers and end users
o define life cycle influences, if applicable

Strategy statement tests. If the statements in your strategy are measurable and actionable and work to differentiate your company and products apart from the competition, congratulations! If they are not measurable and actionable and do not differentiate your company from the competition, revise them until they are.

A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
While a comprehensive marketing plan can be a vital component to any business plan, it’s often neglected by small business owners, online business owners and webmasters, and independent or creative professionals, for a few reasons:

o They simply don’t want to put the effort into writing a full marketing plan.
o They’re too short on time to write a comprehensive marketing plan.
o They don’t know how to write a marketing plan, and are flustered by the process.

A one page marketing plan can, in these cases, be a viable alternative to a full marketing plan, while still touching on important marketing strategy areas. This sample includes a variety of marketing areas that should be addressed.

A one page marketing plan can, in these cases, be a viable alternative to a full marketing plan, while still touching on important marketing strategy areas. This sample includes a variety of marketing areas that should be addressed. Use the following guide to help you fill out your one page marketing plan:

Marketing strategy checklist
o define what your company is
o identify the products or services that your company provides
o identify your target buyers/end users
o establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
o determine whether your company will be a market category leader, follower, challenger, or niche player
o describe the unique characteristics of your products or services that distinguish them from the competition.
o define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors’ pricing
o identify the distribution channels through which your products/services will be made available to the target market/end users
o describe how advertising and promotions will convey the unique characteristics of your products or services
o describe any research and development activities or market research plans that are unique to your business
o describe the image or personality of your company and its products or services

Target Market - Briefly mention your target market for your company, website, product, etc., including any important demographics.
o Industry Trends - Are there any industry trends that would affect your marketing strategy (such as major growth or decline in your specific industry within certain markets)?
o Goal(s) – What is the goal of your marketing efforts? What do you want to accomplish? Make your goals specific and measureable.
o Strategies - In a general sense, how do you plan to reach your goals? These shouldn’t be specific tactics (like send a weekly newsletter), but should be broad in nature (such as increasing repeat visitor traffic, if your goal were to grow to 100,000 page views per day while marketing your website).
o Yearly Marketing Budget – Simply include your predetermined marketing budget, so you know what you have to work with when planning out your marketing tactics.
o Marketing Mix – Here’s where you’ll tackle the 4 Ps of Marketing.
o Product (or service) – Simply mention what your product / service is. What is it that you’re marketing? A tool? A professional service? Information?
o Price – How will the pricing model of your products/services factor into your marketing? Will you sell with a low price on a value principle? A high price to target a luxury market?
o Placement (also referred to as distribution) – Placement means where you will physically or figuratively “place” your products or services, to make them visible to your target market. Will you sell through special in-store displays? What kind of stores? Will you sell through a catalog? Your own website? Online through affiliates? etc.
o Promotion – Give a very general overview of how you intend to promote your products or services. How will you build your brand?
o Top 3 Competitors – Who are the top three competitors that you need to position yourself against? For example, if you’re an online book seller focusing on a niche of selling mysteries, Amazon.com won’t be one of your top three competitors. You’ll need to position yourself against other online booksellers in your specific niche before trying to go after the “big guys”. Keep things as realistic as possible. Who’s competing against you in the most direct sense?
o Your Strengths – What are your particular strengths which might help you position yourself against your competitors?
o Your Weaknesses – What are your weaknesses, or potential barriers to positioning yourself against your competitors? (Everyone has them.) For example, are you new to the industry? Do you have a smaller product line? etc.

Monthly Tactics – Using the rest of your one page marketing plan as a guide, determine where your chosen marketing tactics should fit into your yearly plan. For example, using the book-selling scenario again, if there were a specific week or month focused nationally or internationally on reading or your specific niche, you might want to focus certain marketing efforts around that time (like a sale, having online chat sessions set up with select authors, etc.).

So I hope this article helps you understand the importance of developing a marketing strategy for 2010.  If you would like your free copy of the one page business plan mentioned in this article, please send your request to info@fitness360online.com.  Please don’t hesitate to give us a call at 888-434-8360 for any other questions you may have.  I hope you have a great new year.  God bless!

Joshua Fleming

If I told you that Fitness360 can help your gym I would be telling you the truth. But when it comes to marketing fitness centers & gyms the proof is in pudding. They say,”A picture is worth a 1000 words.” I say a phone call could be worth $1,000′s.

Fitness Sales systems by Fitness360 brings the thunder!

Fill out a “club profile” or call 888.4.Fit360 right now!

We may be able to help you in your time of need.

WARNING!- I would like you to read the following paragraphs with the utmost care. What I’m about to say is not only a warning, but is also a friendly suggestion from a fellow professional in the health club industry.

If you need help, don’t wait, call today!

I have talked with several club owners in the past few months that are on the verge of destruction. The one thing that these health club owners have in common is a fear of change. The gym business as we know it is changing. Gone are the days of beating the competition by having the best instructor in town or the new Hammer Strength equipment. There is no such thing as “better” in the gym business, there is just “different.”

Let me explain what I am talking about. If you think your club is better because your equipment is new – you’re wrong! If you think your club is better because you have great group fitness instructors – you’re wrong! If you think you have the best health club in town because you have the cheapest memberships – you’re wrong! If you think that infrared sauna that your so proud of is the reason that you’re the best club in town – you’re wrong! Remember there is no such thing as “better,” only “different.”

GO TO HOLLYWOOD – Like it or not we are in the entertainment business. Just like those liberal nuts out in Hollywood, we need to attract an audience in order to make money. Now I don’t suggest doing anything as controversial as Hollywood does now-a- days, but if done correctly you can give your members and potential clients a sense of lights, camera, action – just like the pros do. Now there are many ways to do this, I am going to give you one example. We teach a system called “Manic Monday.” Monday is the busiest days in gyms all across the nation. It gives you the biggest audience to entertain. This is how it works: every Monday, pick a theme and run with it. Do giveaways (a 1 year free membership, tanning, personal training, Harley Davidson, sky diving, cruise, etc. MUST BRING A GUEST TO QUALIFY FOR GIVEAWAY), free food (wings from Hooters with the Hooters girls, pasta and meatballs from Olive Garden with staff, etc.), and entertainment (celebrity look-a-likes, blue grass band, Muppets with Big Bird, the crew of Jack Ass, etc.). Monday should be a day that catapults the rest of the week into high sales numbers and new guest visits. Also, and please don’t take this the wrong way, but your staff needs to look like they are in the fitness business. If they are severely overweight, smell like cigarettes, not groomed, or all pierced and tatted up on their face or neck – you are probably not conveying the image that you are a business that promotes health and fitness. Uniforms should be uniform. If it’s athletic gear, it all needs to match. In other words if you wear Nike shoes, you wear Nike shorts. And the shirt should always have your club logo on it. Higher end clubs are going to want to stay with the classic black on black or black and khaki.

BE GOOD AT A LOT OR PERFECT AT A LITTLE – Instead of trying to be everything to everybody, find something that you’re passionate about in your health club and build on that. Example: if you love the personal training aspect of your business, focus 99.9% of your energy at being perfect at personal training. That means from marketing and attracting clients, to training them, to follow through. If I drove into your city tomorrow and asked someone at GNC where I could get the best personal training at in this area, your club should be the first thing that comes to their mind. The way you control a market is not in big chunks, but in small specialized niches. Once you have dominated one niche, now you have the freedom and capital to move onto other things you are passionate about.

PULL THE TRIGGER – I talk to club owners all the time that are going out of business as we speak. Six thousand new gyms open up every year, and about the same close every year. Listen very closely, if your club is taking a hit because of the economy, new competition, poor management – YOU HAVE TO PULL THE TRIGGER! The old saying is, “If you want to learn how to skin a cat, call a cat skinner.” Fitness360 is the dominate company in health club marketing and club management for a reason. I can brag to you about all the money we could make you, but in my experience, knowledge is power. If we teach you the right way of doing things, then in the future you will be able to do it by yourself. Like the saying goes, “If I take you fishing I can feed you for a day, if I teach you how to fish, you can eat for life.” I talked to a club owner just yesterday and he told me that he was considering using a health club marketing company a year ago, but thought he would just try to do it by himself. A year later, he is closing his doors and having to say good bye, to not only his life’s savings, but also the thing he is passionate about. So as your friend and consultant, I’m asking you to pull the trigger and contact us if you are in need of help. We give one hour of free consultation over the phone, no strings attached. All you need to do is call 888-434-8360 and ask for Joshua. I’m the owner of the company and enjoy what I do and since nobody knows everything about everything, I think both you and I will be able to learn a lot in that short one hour conversation. We have the solutions to your problems, be it: club management (where we take over every aspect of running your club), or health club promotions (where we come in with our sales team and sale high price memberships at the rate of $29, $200, $360 per month), to consulting (where we will tell you how to do exactly what you need to do to be a winner in this industry, and not a loser). PULL THE TRIGGER today!

Remember Insanity is defined as follows:

“Doing the exact same thing and expecting a different result.”

In closing, if you’ve made the decision to just try to do it by yourself and figure it out, you’re crazy by definition. Remember doing the exact same thing and expecting different results is insanity!

Thank you and God Bless,

Fitness Sales is very easy if you understand a few key facts.

OK so let’s look at this for a minute. For this example my name is John. I walk into your health club expecting to get some pricing on how much memberships cost. Now I’ve never been a member of a health club in the past, but my doctors tell me that I need to start exercising if I want to live a little longer and increase my sex drive. So, reluctantly, I drive down to my local gym and now find myself standing at your front counter. The conversation will go something like this:

Joe Gym Owner:
Hey, how can I help you today?

John:
I would like to know what your rates are.

Joe Gym Owner:
Well, we have several rates. What exactly are you looking for?

John:
I have no idea. My doctor just told me I need to start exercising. So here I am.

Joe Gym Owner:
No problem. You can take a look at this rate sheet here, as you can see we have several plans.

John:
Okay well thank you very much. Do you mind if I take a look around?

Joe Jim owner:
No problem, help yourself.

Now I’m no rocket scientist but I’m pretty sure that John won’t be signing up at “Joe’s Gym.”

All John is thinking is:

You want me to pay you money to make me sweat? You must be joking!

I want to give you 3 keys to increase fitness sales. Each one of these keys depends on the next, if you take one of them away, the system won’t work. One of the best things about training someone to do fitness sales is that they’re learning curve is very small, and with proper training anybody can sell more fitness memberships. So let’s get right into.

Step 1 – Become a Puppy
If you’ve ever owned a dog then you know how excited they can be when you get home. Their little tail is wagging and they have a big smile on their face, they couldn’t be happier to see. After a long hard day of work, nothing can feel better than coming into an environment where you feel welcome and appreciated. Based on our conversation above, Joe missed this first step by a mile and Fitness Sales is made a lot harder. Matter of fact, Joe never even asked John what his name was. So the goal of this first step is to make the person feel safe and comfortable. The two things I would recommend you not doing in this first step is licking their face or chewing on their shoes, it’s too early for the shenanigans.

Step 2 – Get a Fingerprint
This is one of the most overlooked steps in the Fitness Sales process and yet the most important. I can’t tell you how many health clubs I’ve taken tours in across the country as an undercover customer. I love going in and seeing what it feels like from the customer’s point of view. I think sometimes when it comes to Fitness Sales, we forget how scary it can be to walk into an environment like a gym. The first thing that Joe should have done, after greeting John, was to get him to sign in on the guest registry and then get him to fill out a guest profile. This does two things: It allows Joe to collect important information about the customer to help sell a gym membership today or possibly down the road sometime & it makes the customer invest a little bit of their valuable time and gain the information they desire. I’ve consulted with hundreds of club owners on Fitness Sales, and them and the owners that are not doing this, will justify it by saying something to the effect of, “no one wants to give you all that information” or “that’s just a waste of time.” To those health club owners, I gently say, “are you kidding me?” If you walk into any of the top health clubs in the nation you will see this is a crucial part of the sales process. So the goal of step two is to get the customers “unique fingerprint,” or name, address, phone number and fitness/ health goals in their history. Fitness Sales can not be done correctly without a fitness profile, trust me.

Step 3 – Benefits VS Features
When Joe asked John what he was looking for John’s response was, “I don’t know.” Most of the people that walk into health clubs understand benefits and not features. Let me give you an example. When someone asked Joe what his gym offers and Joe were to respond with something like, “We have cardio, free weights, and circuit training.” You will find that someone that does not live a healthy lifestyle and has never worked out before, this is just a bunch of noise. You’re a gym, you should have those things. If I walked into a hotel and asked them what they offered, they wouldn’t tell me they have beds, TVs and towels. It’s a hotel, it’s expected that they have these things. The smart play is to sell benefits, not features. Let me give you an example: Instead of saying, “We have cardio,” say something like, “The cardio area we have will help you burn fat, lower your blood pressure, reduce stress, etc.” Fitness Sales, works best sharing benefits, not features.

Fitness sales is not rocket science. It’s simple the act of attracting, retaining and delivering the services your health club offers.

Our fitness marketing kit comes with a step by step training system that will increase your closing percentages and give you new and creative ways to attract new members, retain current members, and deliver the results that people in your fitness center are looking for. I hope you enjoyed this post and I hope God continues to bless your business.

Fitness Center Marketing

Finding New Customers For Gyms

A solid and highly focused fitness center marketing plan is one of the keys to long term success in the health club business. You need to keep the members you have as well as encourage new membership. Marketing to these disparate groups can prove confusing and frustrating if you do not have a very clear fitness center marketing plan to outline the overall marketing strategy. By taking the time to establish a clear and effective fitness center marketing plan that helps you achieve your membership goals you will be laying the groundwork for future success.

There are two basic components to fitness center marketing – new members and existing members. Let’s examine new member marketing first. If your club holds to the national averages, the members who actually come into your club to join comprise only 1% of the potential market in your area. A fitness center marketing plan that targets the 99% of the people who don’t come in on their own can return amazing results. There are many people who are intimidated by health clubs or assume they are places only for the ‘fit’. When you use a fitness center marketing campaign that targets their concerns you will get them in the door and have an opportunity to sell memberships.

Fitness center marketing to existing members is actually about member retention. It is more costly and time consuming to recruit a new member than to keep an existing one. Membership reward and retention programs should be a regular part of your fitness center marketing strategy. Give-aways are one great way to increase loyalty and advertise your club as well. Gym bags, sports bottles, t-shirts and workout towels bearing your logo are all great ways to say thank you to members who renew their membership. Building membership loyalty should be an integral part of your fitness center marketing plan.

You can increase your membership roles with a focused fitness center marketing plan. Direct mail, corporate incentive plans, print, radio and television advertising and telemarketing can all be part of your fitness center marketing strategy. The key is to reach out to that 99% of people who don’t come into the club on their own. You can reach out to the shy, the couch potatoes, and the busy executives to convince them of the benefits to be gained by regular exercise. By creating a positive fitness center marketing campaign that encompasses both existing members and potential new members your business will thrive.

Take a look at our Fitness Center Marketing program to see if we could help your heath club gain the edge on the computation.

We book up fast and are now booked until the first on the year.

Fill out a Club Profile or Call to reserve a promotion date RIGHT NOW!

To you Success….

Joshua

Fitness Center Software

Save Time and Effort with Integrated Health Club Management Software

Should you invest in a health club management software package for your business? Running a health club can be very time intensive and the need to transfer data between separate membership and back of house systems just adds to the weekly workload. Having an integrated health club management software package means that information on membership updates and payments is automatically transferred into your receivables system, saving steps, saving time. With a good quality package of health club management software, it is possible to have your sales, member services and accounting data linked. Individual password management allows you to control access to the various sections to guard against loss of data integrity.

For most health clubs, their current health club management software is a series of programs that do not interlink, so most data is transferred via the use of spreadsheets. This is both time a labor intensive and can lead to time consuming and frustrating errors. With an integrated health club management software package, all of the data is stored in a central database. There is no reason to produce spreadsheets or manually cross enter departmental data. As a manager, integrated health club management software can have a real positive impact on your time. You spend more time evaluating the data, and less time collating it.

One of the key challenges in health club management is to manage the day to day operations but not lose sight of the bigger picture and long range plans. An integrated health club management software package can help you do this, not only by freeing up time, but also by helping you quickly and easily track trends in sales and membership attrition. Health club management software that is specifically tailored for the health club business, will give you an insight into your business that can help you plan for the future.

Here are a few Health Club Management Software platforms I can recommend:

1. iGo Figure
2. ASF International
3. ABC

Simply buying a health club management software package isn’t enough on its own. You need to learn how to use it most efficiently. That why I can recommend these companies. They have outstanding training and support. What these tools can do for your health club is to much to go over now so check them out and make sure to let them know Joshua with Fitness360 told you about them.(I get a box of cookies for everyone I send over..lol)

An integrated health club management software package can save you remarkable time and effort. You will need to configure your health club management software to fit the exact needs of your business. Learning how to generate useful reports, track your data and make the most of sales and membership trends using your health club management software will take some time but the effort will be worth it. The more you know, the better equipped you are to help your business thrive.

Be Blessed!

Sucess With Health Clubs

The fundamentals of goal settings will involve deciding what you actually wish to do with your private life and what short term and long term goals you must attain it. Then you have to break down goals into the smaller and controllable targets that you have to complete in your way to achieving your lifetime targets. Once you have your list waste no time in tackling your goals.

So having a Health Club Business Plan is a no brainer.

Lets talk about a few key point to writing a Health Club Business Plan.

What makes for a good country club business plan is the same things that make for any good business plan, which just a few differences. The most significant thing to keep in mind in any plan, though, is that having A plan is far better than having NO plan at all, even if the plan is a little misty, to start. This can always be corrected down the road. What’s a fact, though, is that enterprises that begin with no written plan regularly go down to beat inside their first 3 years. Health Club Business Plan reveal your weakness.

Business plans are like account stories. They will have a beginning, then a middle, and then an end which will lead to a new beginning. This goes on in what’s called a continuing planning cycle. And no health spa plan succeeds well without having a mission, vision and goals, not only for the business but also for its patrons. Health Club Business Plan will help you bottom line.

Like any good plan, a club’s will address every traditional business metric or baseline which helps to gauge success. These can include funding sources and short-to-long term planning horizons. Bear in mind that the further out a horizon is, the more flexible the intermediate steps need to be in getting to that far off destination. Health Club Business Plan work wonders.

Probably the one area where health clubs go the most incorrect is in not knowing how critical promoting itself must be. If they suspect on it at all, it’s as a part of some uncertain’advertising’ section in the plan. Health Club Business Plan are needed.

Failing to get that advertising is one part of an overall marketing strategy fails to fully harness the ability of plans to coordinate all of the small parts into a unbroken promoting whole. At a minimum, promoting methods include short and long-range advertising programs, with quantifiable measures of success. Health Club Business Plan are easy.

Lucrative business plans also account for the ever-changing nature of technology. What many people do not get is that specific models of computers themselves become outmoded inside 2 years of their introduction. So if that is the case, why isn’t a savvy business designing its plan around such facts about technology? When it does, it can stronger position itself for rapid technological change in its advertising and promoting programs. Health Club Business Plan are useful.

Look at it this way : Failing to grasp that what’s effective marketing today might be redundant and boring a year or even 6 months from now is a recipe for failure. A smart health club marketing plan, as an element of a wider business plan, accounts for this. That way, it can be adjusted quickly to milk the new advertising or promoting environment it encounters. Health Club Business Plan are surprizing.

Fitness360 is a ground breaking concept birthed out of the needs told by a number of the top club owners in the business, as well as many smaller private coaching flats and weight reduction hospitals all over the U.S.A.
‘Since 1989 the F360 team has been influencing the health and fitness industry with their’Out Of The Box’ thinking, using progressive, as well as standard methods.’

We never stop trying to find new talent[**] products and platforms to help, the’Owners,’ put additional money in your pocket, work less hours and supply to your members a better than average experience while in your club. When we are saying we ARE the best in the business it isn’t just talk. It is a fact! We have proven our strategies time and time again.

· BUSINESS PLAN REFINEMENT & DEVELOPMENT – F360 refines the preliminary Health Club Business Plan developed during the feasibility stage by confirming all assumptions with the owners and key stakeholders. A more detailed plan for the first year of operation is then developed.