The homeless that are begging on the streets in cities around the world have nothing on business owners-or do they? In these tough times, it can seem like an appealing solution to beg, plead, and do whatever it takes to get the sales that you need, but standing on the street rattling your tin cup probably isn’t the way to draw a crowd to your gym or health club.
Every business has their sales promotions. The homeless aren’t the only ones begging on the street, these days, either. Other businesses just do it in a much more tactful manner. Have you ever driven down the street and seen a man in a pizza suit or a hot dog costume? Or perhaps you’ve gotten phone call after phone call from car dealers that you’ve talked to, practically offering to give you a car for nothing, just for the business. Today’s businesses are doing everything that they can to increase sales. However, when it comes to health club marketing, a giant protein shake or dumbbell standing out in front of your business probably isn’t what you had in mind.
When it comes to health club marketing in these tough times, there are some things that you CAN do, though. It’s hard to own a gym or a health club right now, because people are cutting unnecessary expenses like crazy. It’s not like people are saying ‘Forget the electric bill, it can wait. I’ve got to get a gym membership!’ It would be nice for your business if this was the way that people thought, but until you can acquire the tools and skills to brainwash the general public into this type of thinking, you’ll have to come up with a better way to promote your business.
Sales, promotions, and print ads can be a much more effective means of communicating your need for business. Try to present professional advertisements with realistic offers that people will be able to enjoy. If you give them too much or act too desperate, they probably aren’t going to look twice. Wooing your customers is a lot like dating. You have to be confident, interested in their needs and desires, and not too desperate. The confident guys always get the girls, and the confident business will always get the clients. There are plenty of health club marketing solutions out there, no matter what type of gym or health club you’re running. So please, get up off the sidewalk, give your cup to someone who needs it and look into promotional health club marketing to see how you can increase your sales with confidence, not desperation.
To you Success…
PS. Maybe one our Health Club Promotions is what your club is needing right now. We are now booking promotions for the months of October and November.
Space is limited so fill the FREE club profile TODAY to see if your health club qualifies and we will give you a call to discuss the details.
He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.
Learn more @ www.JoshuaTFleming.com
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