It is not difficult to stay active in your city. Although most urban folks tend to log miles of walking or running in a daily basis, we still need a little extra effort from a health club to burn off those donuts, pizzas and alcohol indulgences from time to time.
Hence, we enroll in health clubs. But do you happen to know how members decide which gym is right for them? Is finding the best deal in gym memberships mean you just wanted to make your money’s worth and avoid getting ripped off? Do you see that fitness center in the corner that is constantly running out of gym space because of the human traffic it’s getting?
A successful gym membership program does not mean all the time that people are lining up every day and trying to enroll in your fabulous fitness center. Price is always a key consideration of course but let’s see how your gym is doing so far.
“You get what you pay for” means you understand that price ranges matter. If a gym is beyond very affordable, you tend to offer fewer amenities. Next level would mean you have shinier, newer and fancier equipment, more experienced trainers and has other perks like spacious lockers and free towels.
When your health club is in the heart of the city and you know easy access is one of the factors gym members mostly consider, then location would be the least of your concern. Think about the struggle between commuting to and from one’s house if your fitness center is an hour’s travel. Naturally, most of these gym members would work out approximately twice before giving up.
Price and location would be one of those factors that make a health club very successful but without the right health club and fitness center marketing strategies, you might as well bid adieu to your gym members. Ever wondered why a certain health club is always packed while others are almost empty? Always be one step ahead of those “empty shelled” gyms and know that you are running the most successful fitness center in your city.
Do you want to talk to an expert on how you can dominate your gym and fitness center local market?
Talk to Joshua now for your health club marketing needs!
He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.
Learn more @ www.JoshuaTFleming.com
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