fitness marketing Christmas

Dont Act Like Eddie

I have a huge mission for you…


If you’re in your club right now, stop reading this blog, and do a complete walk-through of your club.

I want you to look at the following:

  • Baseboards
  • Equipment
  • Cables, ropes and pulleys
  • Mirrors
  • Ceiling tiles
  • Men’s & Women’s bathrooms (toilets, mirrors, walls, trash)
  • Carpet/Flooring
  • Front desk (behind and in front)
  • Cooler & Retail area

GO! Go look at everything and then come back and finish reading.

Ok, you’ve looked around your location, now I have a question for you:

Let’s say a new movie is being produced right down the road from you. Not any old movie, but a blockbuster action film. It stars Scarlett Johannsen & Arnold Schwarzenegger & they just walked into your gym to catch a workout. Would you be excited and confident, or would you feel ashamed and nervous?

It doesn’t take a lot of money or time to keep your club looking in tip top shape. What it does take, however, is a sense of pride and a system that works.

I know how hard it is to try to get your front desk, trainers, & sales team to help with keeping the club clean on a consistent basis. I hear it all the time.

Matter of fact, one of the first things we do with a new client is get their front desk and other customer service issues dialed in.

If your club right now is primarily men, I would be willing to bet you a brand new shiny nickle that your club would be considered dirty by a majority of females.

So if you want more female clients in your fitness business for 2013, you need to stop acting like Eddie. And here are 3 things that you can focus on to improve your customer experience in 2013.

  • Uniforms – Polos with a logo preferably or for the winter months nice hoodies. Always a pair of athletic shoes, unless you have a fast paced sales team. In that case, they would be in business casual with button down or polo. Logos, logos, logos…make sure to brand your staff as much as possible.
  • Job Descriptions – Everybody needs to know what their responsibilities are when it comes to club upkeep, sales, and customer service. A complete job description for each employee, from front desk to trainers should be in place.
  • Facility & Equipment Cleaning & Maintenance Schedule – If you’re not currently using one, then you have probably heard on many occasions that something is dirty or something needs to be fixed. You don’t have to get complicated, you just need to have regular tasks to perform at the opening and closing of each shift when it comes to cleaning. For equipment, you have daily, weekly, monthly and yearly items that you can focus on.

Depending on the feedback that I get from the next 5-10 blogs, I’m considering giving away my Front Desk Management Module for free. Just leave me a comment, hit like, or don’t do anything…it’s up to you.

If you would like to get more information and possibly get this system I’m talking about for free, just shoot me a private email or leave me a comment and let me know you’d be interested.

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

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Joshua Fleming
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