Is Your Fitness Business Past Oriented or Future Oriented and Why It's Important In 2013

Embrace 2013 and Work for the Future in Your Fitness Business

Being that this is the first blog of the new year, I thought I would start off with saying congratulations!

Congratulations for what, you ask? For making it another year in your fitness business.

I’m not going to lie, 10-15 years ago this industry was completely different. I can remember as a membership sales consultant in my early 20s calling 100s of people a month to come and try the club out. I remember dropping off and picking up lead boxes and all the other stuff that came with promoting the club.

In a lot of ways it was easier back then.

Although it is good to learn from the past and appreciate the “good old days”, it’s not good for your fitness business to live in the yesterdays.

The only way you’re going to make a measurable impact in your fitness business in 2013 is to remember the past, live in the present, and think of how each and every action you do today effects your tomorrow.

Think about it for a second. When you go to bed at night you are planting a seed for the future because in the morning you will rise (hopefully).

As I’m writing this blog, I’m trying to be in the present, but even as I come up with the words to say my 2 year old daughter, Jasmyne, is crying her head off which is distracting. The point there is you can’t let present circumstances prevent you from accomplishing your mission.

If you need new members in your club or need to take your fitness business to the next level for 2013, it’s going to take you being future minded.

So here are 3 steps that you can take to accomplish that:

1. Make a list of the top 5 things that you want to accomplish in 2013. Use common sense here. If your gym only has 200 members right now, a realistic goal by the end of the year would be 1000-1500, not 20,000. Be relentless with these goals and find other people that you can share them with for accountability.

2. Find a mentor. Most of the fitness professionals I talk to around the globe have one thing in common. HUGE EGOS. I don’t mind because I have one myself. The good news is all the consulting that I’ve done has shown me how big of a handicap an out of control ego can be. My mentors have taught me priceless lessons. You’re going to have to face the fact that you don’t know everything on the planet and having another set of eyes on your issues can be helpful. This is the secret to success.

3. Plug into a cause. The best way to stop thinking about the past and have enough discipline to work towards the future that you want in the present, is to get your focus off of you and your issues and on to someone else’s. You don’t have to have a lot of money or even a lot of time. You just have to find a cause that stirs you on the inside and begin to invest what you have in time and money. Every time you feel like things are falling apart this year, you simply need to help one person less fortunate than you are and your perspective will immediately change.

No matter what happened in 2012, just know you can make 2013 whatever type of year you want to.

Here is a great clip that details the pros and cons of your past, present and future orientation.


If you have any comments or suggestions that you would like me to blog about, please comment below and let me know. I would be happy to cover it in future blogs.

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

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Joshua Fleming
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