Opening a Club?

Whatever possessed you to want to get into the fitness business?

You can be sure that you will be asked this question as you ponder opening a fitness facility for the first time. Your potential investors, your banker, your significant other, your family and your friends will all want to know why you’re getting into a business that is perceived by those on the outside as so easy, yet is known by those who own and operate fitness businesses as one of the most challenging small businesses you could own.

Opening a small business is a very serious matter that involves risk that is compounded by a high level of stress. Risk comes from the fact that you will invest your money, along with other people’s cash in most cases, in a project that might fail. Failure, while not life-threatening, always feels like it at the time. Clubs fail, although in smaller numbers in the past, and the risk always exists that you will at some point have to close after losing everything you invested.

Any small business can fail and often it is unexpected, unknown, or an emotional mistake that takes them down. The unexpected might be delays by your builder that eats up your reserve capital. The unknown might come in the form of another competitor opening in the same market that you didn’t know about (because you failed to do your homework) and who is chasing the same target market.

Here is how Fitness360 can help:

· Complete Training of Health Club Employees, Owners and Staff

o Member and Service Oriented Training for All Employees
o Ongoing Training Systems that are Superior in the Industry
o Mandatory Boot Camps for All Employees and Management

· Total Club Development

o Demographic and Feasibility Studies
o Site Selections
o Lease Negotiations
o Equipment Selection
o Construction Consultation & Build-Out
o Pre-Enrollment
o Grand Opening
o Management Hiring & Training
o System Operations

· Comprehensive Operations Publications

o Sales Handbooks
o Operations Manuals
o Monthly Marketing Newsletter
o Sample Promotion Material
o Corporate Marketing Packages

· Proven Marketing Strategies

o Internal Club Promotions & Fitness Parties
o Open House
o Guest Appearance Programs
o External Prospecting Lists
o Publicity by Creating News Worthy Events

Emotional mistakes are perhaps the most frequent among young owners who become impatient and try and force the club even if it is obvious that he or she needs to back away.

Taking a location that is too expensive or in the wrong part of town is a sign that you’re emotional. Signing a lease and other obligations when you’re short on money for the overall project means that you are too emotional. Believing that it doesn’t matter that 12 clubs are already in the market going after the same target members and defending that decision because you are going to build a club like no one has ever seen – and besides, you’re the best trainer in town anyway – is a sign that you’re making bad, emotional decisions.

The stress factor kicks in when the enormity of creating a new business where one had not existed overwhelms you in the middle of the night. You will be stressed, your family will be stressed, and people you don’t even know will know of you because it will become hard to talk about anything else but your new business and how it is coming along.

“Why?” is also the most important question you should be asking yourself as you investigate getting into a new business. Why do I want to get into this? What is the expected outcome from my decision to open a fitness facility?

The expected outcome is the end result of opening your new business, usually projected five years down the road. Again, more questions will help you determine the expected outcome of your new venture.

Demographic Studies

Our demographics reports are filled with the demographic data you need to make intelligent business decisions. Should I buy that property? Is this the right neighborhood for my business? Will the right customers come to my franchise? Our demographic reports are designed to help you with important questions like these. Moreover, our professionally produced demographic report can be a ready-to-use component of any business plan or property marketing package.

Demographics will help you make better decisions about the type of facility you are going to open, the type of member you’ll market to and how much the community will be able to afford to pay.

Already have a facility? Running a complete demographic report is an important business decision that will help you make better decisions on the growth of your business. Find out the current trends that are happening in your marketplace. Many owners are surprised on the amount of change that can happen in a few years.

Our Most Popular Package:

Census Demographic Report
Demographic Snap Shot
Census Demographic Overview
Demographic Quick Facts
Population Quick Facts
Household Quick Facts
Executive Summary
Population By Age & Race
RMP Opportunity Gap – Retail Stores
Traffic Volume Reports
Other Additional Reports Available: (Additional Charge)

AND……

Demographic Trends
Household Income By Age
Household Trends
Race and Hispanic
Population by Age & Race
Senior Life
Youth
Middle Age
Effective Buying Income
Workplace Populations
Workplace and Employment Summary
Consumer Spending Patterns
Shopping Center List
Business Plans

Fitness360 has designed services that are designed to help you get your business dreams closer to reality. We can help with every step of your business development. Our consulting team has years of experience dealing with banks, landlords and real estate agents.

Here are our most popular services and plans:

The First Step Business Package

Interested in getting into the business, but not want to do some exploring first to find out what you’re getting into? In this package, you’ll find the first step you need to conceptualize your new business, find out what it takes to open your business, how much it is going to cost you and a time line that will help take you from dream stage to opening day.

This package includes:

Building Your Business Audio CD Series with over 8 hours of information covering everything from leases, concepts and staffing!

“The Business of Fitness” By Thomas Plummer with over 400 pages on the business side of running a club in the fitness industry.

“Open a Fitness Business and Make Money Doing It”, an easy to read book focused on opening a fitness business in any market and being financially successful in the process.

Click here to purchase (link to product site)

Ready to Take the Next Step …

When you’re ready to move from the concept to getting your facility open, you’re going to need someone to help you along the way. Our team of experienced consultants can guide you through every aspect of opening a club. From bank loans, lease negotiations and setting up your first business system.

Why waste time when you can work with pros that have gone through the process themselves? And who have guided hundreds of others into getting into the business?

Fitness360 will write your complete business plan. Our business plans are successful with owners all around the country. With 20 years of experience packaging your concept and getting you prepared for meeting with banks, investors and the SBA.

Each package is customized to fit your concept and market. Your Business Coach will spend a lot of time so you understand how the plans are put together and how to defend your numbers with investors and lenders.

You’ll get a complete package:

Complete Business Plan with Pro Forms
Complete Demographic Report with Information about Your Marketplace
5 hours of Phone Consulting
3 Seats to the NFBA Workshops
1 Seat to the NFBA Business and Personal Development Workshop
Get the entire package for $6400.00

For more information click the “Sign Up” for our Club Profile or call 888-434-8360

Have a Business Plan Already Put Together??

Let our experienced Business Coach’s review your business plan to make sure you have included all the information and content needed for a successful presentation. Our reviews are thorough and we’ll provide you with detailed feedback.

With this package you’ll receive:

Complete Review of Current Business Plan with Feedback
Full Demographic Report
2 Hours of Phone Consulting
Free Seat to NFBA Workshop
Get Entire Package for $2300.00

For more information click the “Sign Up” for our Club Profile or call 888-434-8360

Business valuation is a process used to estimate the economic value of an owner’s interest in a business.

Ready to buy or sell a fitness business? Need a quick valuation that is defendable with your legal team for a divorce or partnership split? The Fitness360 Valuations range from a simple form recognized by most attorneys or accountants to onsite visits for high-end legal disputes.

Valuations begin at $2800.00 and we can provide expert witness services

For more information click the “Sign Up” for our Club Profile or call 888-434-8360

I sincerely invite you to contact me by telephone, email, or simply by completing and submitting our online Club Profile Form. Your completed Club Profile Form will allow me to assess not only the needs of your business, but also the growth potential of your membership. Additionally, it will provide me with the necessary data to determine which of our Marketing and Promotion campaigns would provide the highest return on investment. You can also view all of our Marketing and Promotion options to learn more about what we do and how we do it. Our Marketing and Promotion campaigns are designed specifically for the individual business dynamics in order to maximize the results.

Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!