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Club Managment

Fitness360 Club Management is in the Member Satisfaction business.

We help our clients attract, satisfy and keep members by building confidence and commitment through superior fitness club and recreation centre management practices.
Recognizing that customer care is a key distinction between fitness clubs and recreation centre’s in today’s market, F360 ensures that customer focus is a fundamental part of each of our managed operations through a comprehensive customer service system.

The overall aim is always to help individual members reach their stated goals while ensuring positive outcomes and a financial return for the owners/stakeholders.

We set strategic and annual plans that meet the objectives of the client/ owner, and then direct and support our high performance, on-site management teams to achieve the results. As professional managers, F360 has developed an integrated system of management practices that ensure operational integrity and technical excellence.

Fitness360 the FASTEST growing Health Club Management Company in the nation!

Sales

Sales & Marketing

Fitness360 Club Management effectively markets and promotes the projects we manage. Through careful market research and our wealth of experience, we know how to achieve results.

Our approach includes:

· Developing an initial strategic marketing, sales and communication plan to penetrate the intended market, and that is approved by our client

· Installing systems for prospecting, qualifying, closing, tracking and reporting on membership sales activities

· Designing eye-catching promotional campaigns for initial start-up as well as ongoing member recruitment

· Creating membership enrollment materials and processes so a facility can attract as many members as possible right from its opening day

· Implementing ongoing incentive programs to enhance the frequency of facility utilization by members, membership retention and program adherence

· Adapting promotion programs which have been used successfully in other F360 managed projects to optimize membership recruitment

Financial

Financial Management

We have over three decades of experience in fitness, sport and recreation centre financial management.

Our systems include:

· Projecting annual and multi-year operational cost

· Developing internal accounting systems

· Providing project financial statements

· Budget planning

· Expense management

· Membership Management systems linked to Accounting

Programs

Program Management

We design and deliver programs that engage members, and provide the encouragement and support individual members need to get the results they want. Our innovative and state-of-the-art program mix technical expertise and customer focus keep members coming back.

These programs include:

· Fitness assessments and personal counseling

· Group exercise classes including cardio, flexibility, core strength and muscle conditioning

· Personal training

· Interest groups and clinics for walking/running, recreation and sports activities

· Training programs for sport improvement

· Injury prevention and therapeutic programs

· Sport and recreation programs that appeal to all market segments from children to seniors

· Incentive and reward programs

· Volunteer training

· Fitness and wellness education programs, themed events, etc.

Operations

Operational Systems

We have developed standard policies and procedures for operational issues that are common to the ongoing management of all fitness, sport and recreation facilities and then customize these operational systems to meet each organization’s unique needs.

These systems include:

· Member Services

o Entry and control systems, computerized membership information systems, membership management process, membership renewal procedures, retention programs, etc.

· Staffing Processes

o Job audits, recruitment, hiring & orientation procedures, dress codes, employment descriptions, terms and conditions of employment, standards of performance, performance appraisals, etc.

· Administration Procedures

o Implementing the appropriate organizational structure, integration of the sales, member services and accounting functions; implementing communication processes and the Management Information System (MIS); an appropriate overall information retention system, etc.

Operational Reviews

Implementing industry best practices lays the cornerstone for superior performance. F360 has developed a suite of operational evaluation instruments for fitness, sport and recreation facilities to ensure each F360-managed project maintains best practices during day-to-day operations.

These instruments are used to:

· PROVIDE CONSULTING GUIDELINES FOR THE DEVELOPMENT AND OPERATION OF NEW FACILITIES

· PROVIDE EVALUATION INSTRUMENTS FOR ASSESSING EXISTING OPERATIONS AND COMPARING THEM TO INDUSTRY BEST PRACTICES

· CONDUCT INTERNAL AUDITS ON F360′S MANAGED PROJECTS

Our operational evaluation instruments measure:

· MEMBER SERVICES - including the membership management process and systems, membership communication, customer service standards, membership retention programs, etc.

· SALES & MARKETING SYSTEMS – including strategic planning, market positioning, sales process and promotion systems

· STAFFING PROCESSES – including recruitment, interviewing methods, hiring processes, orientation, training & development and performance appraisal procedures

· CLUB ADMINISTRATION SYSTEMS – including legal precautions, risk management, emergency management, safety and security considerations, financial processes and computer applications

· PROGRAM MANAGEMENT – including program planning processes, all the core fitness and recreation programming areas, and profit-centre programs

· FACILITY MANAGEMENT – including all design specifications and on-going facility cleaning maintenance procedures

· EQUIPMENT MANAGEMENT – including all selection and maintenance considerations

Fitness360 Club Consulting Service, with our team of experienced personal coaches, can help you overcome your daily objections. Each member of our team has years of experience and success in the fitness industry.

Fitness360 Club Consulting Service, with our team of experienced personal coaches, can help you overcome your daily objections. Each member of our team has years of experience and success in the fitness industry.

One of the biggest frustrations shared by independent club owners is they don’t have anyone to talk to about how to grow their business.

Like……
How much should I be spending on marketing?
What programming works?
How much should I be making per member per visit in personal training dollars?

These are all common questions that affect your business and Fitness360 can HELP you find the answers. More importantly, what happens if your business isn’t working? Working in your business long hours every week is the best way to lose perspective about what to do next when things aren’t going well. You certainly can’t ask a competitor and the magazines are mostly too general to help with specific problems and issues that affect what you are doing in your demographic.

Here are a few ways we can Help.

Facility & Equipment

Facility & Equipment Management

We install complete facility and equipment management systems to ensure a safe, clean and well-maintained environment.

These systems include:

· CLEANING SPECIFICATIONS

· FACILITY AUDITS AND REPORTS

· COORDINATION OF FACILITY MAINTENANCE REQUIREMENTS

· SECURITY REQUIREMENTS AND EMERGENCY PROCEDURES

· FACILITY SAFETY SYSTEMS

· SELECTION AND MAINTENANCE OF PROGRESSIVE RESISTANCE AND CARDIOVASCULAR TRAINING EQUIPMENT

Feasibility Studies

Before building a fitness, sport or recreation centre, owners and investors must determine the economic viability of the project. Fitness360 specializes in professional and comprehensive club feasibility studies that determine whether the owner’s/stakeholder’s desired financial and operational outcomes can be achieved.

F360 analyzes the size and proposed use of a facility; the target market; the capital and on-going operation costs and revenue streams.

Numerous steps are involved in this consulting process, including:

· ANALYSIS OF OWNERS AND INVESTORS BUSINESS OBJECTIVES

· DETERMINATION OF THE MOST LUCRATIVE AMOUNT OF OPERATIONAL SPACE

· FORECAST THE COST OF FACILITY PROGRAMS AND SERVICES

· ANALYSIS OF THE INTENDED TARGET MARKET, INCLUDING DEMOGRAPHIC FEATURES SUCH AS AGE, GENDER, ECONOMIC CAPACITY, HOUSEHOLD COMPOSITION. THIS ANALYSIS CAN BE PERFORMED FOR BOTH DOMESTIC AND BUSINESS TARGET MARKETS

· ANALYSIS OF COMPETITORS IN RELEVANT MARKET AREAS BY EXAMINING COMPARABLE FACILITIES, PRICE POINTS AND SERVICES

· DETERMINE ALL SOURCES OF REVENUE

· COMPLETION OF A THREE-YEAR REVENUE FORECAST

· DEVELOPMENT OF AN INTIAL, CONCEPTUAL PLAN INCLUDING SPACE REQUIRED AND EQUIPMENT SPECIFICATIONS

· DRAFT OF A PRELIMINARY OPERATING AND STAFFING PLAN

· VISUALIZE PROMOTIONS AND MARKETING AND ESTIMATE ASSOCIATED COSTS

· ESTIMATE PRE-OPENING COSTS

· CONDUCT KEY STAKEHOLDER INTERVIEWS TO DETERMINE THE BEST APPROACH FOR THE DEVELOPMENT OF THE INITIATIVE

· COMPLETE A THREE-YEAR PRELIMINARY BUSINESS PLAN TO DETERMINE PROJECT VIABILITY

Facility Design

Fitness360 Club Consulting Service has worked with America’s leading architects and interior designers to develop fitness, sport, and recreation facilities as large as 80,000 square feet. Our space planning expertise emphasizes operational efficiency.

Consulting Services include:

· ESTIMATION OF SPACE REQUIREMENTS AND CONFIGURATION BASED ON MARKET DEMOGRAPHICS AND AVAILABLE SPACE

· ASSISTANCE IN DEVELOPING SPACE DESIGN PLANS *

· ASSISTANCE IN INTERIOR DESIGN SPECIFICATIONS *

· ASSISTANCE IN FACILITY DESIGN AND LAYOUT TO ENSURE OPERATIONAL EFFICIENCY *

· GUIDANCE ON TECHNICAL SPECIFICATION REQUIREMENTS (e.g. HVAC, electrical and lighting requirements, specialized flooring, etc.)

· SPECIFICATIONS FOR FITNESS AREA REQUIREMENTS (including weight training and cardiovascular areas, studios for aerobic and specialty exercise classes, indoor running tracks, fitness assessment rooms, etc.)

· SPECIFICATIONS FOR SPORT AND RECREATION REQUIREMENTS (including aquatics facilities, gymnasiums for basketball, volleyball and badminton, tennis and squash courts, ice rinks, soccer and softball fields, etc.)

· SPECIFICATIONS FOR SPECIAL AREA REQUIREMENTS (including laundry facilities, massage and physiotherapy areas, locker/change rooms, etc.)

· FURNISHING SPECIFICATIONS AND NEEDS (e.g. furniture, artwork, signage, etc.)

· COMPUTER SYSTEM RECOMMENDATIONS (hardware, software, integration, etc.)

· SPECIFICATION OF AUDIOVISUAL REQUIREMENTS

· SECURITY AND SAFETY CONSIDERATIONS AND DESIGN GUIDANCE

· CONTINGENCY PLANS FOR EXPANSION AND CONTRACTION OF FACILITIES

* F360 has played an advisory role in collaboration with clients’ architects and/or interior designers in over 150 projects.

Project Development

Fitness360 Club Consulting Service takes an approved business plan from the concept design phase right through to the centre’s grand opening. Developing a great fitness club or sport, fitness and recreation centre takes considerable know-how.

F360 brings three decades of experience to the business and operating plan development process, which includes:

· FACILITY COMPLETION & EQUIPMENT INSTALLATION – Working with key stakeholders, F360 brings the physical facility to a state of completion, ready to open. This includes the selection and installation of all equipment.

· OPERATIONAL PLANNING – F360 confirms basic operational procedures with the owner(s) and/or stakeholders. F360 then works with the owners and stakeholders collaboratively to develop the best operational plan.

· BUSINESS PLAN REFINEMENT – F360 refines the preliminary business plan developed during the feasibility stage by confirming all assumptions with the owners and key stakeholders. A more detailed plan for the first year of operation is then developed.

· PROGRAM PLANNING – F360 develops all operational procedures and standards, including: scheduling, pricing, staffing and complete operating considerations prior to grand opening.

Here is how we can help:

. TELEPHONE CONSULTING: $180 per hour phone

. ON-SITE BUSINESS CONSULTING: Starting at $2500

. ON-SITE SALES/CUSTOMER SERVICE TRAINING: Complete Training Day with staff and an added 3-Hour Session for your management team the day prior - $1750
I sincerely invite you to contact me by telephone, email, or simply by completing and submitting our online Club Profile Form. Your completed Club Profile Form will allow me to assess not only the needs of your business, but also the growth potential of your membership. Additionally, it will provide me with the necessary data to determine which of our Marketing and Promotion campaigns would provide the highest return on investment. You can also view all of our Marketing and Promotion options to learn more about what we do and how we do it. Our Marketing and Promotion campaigns are designed specifically for the individual business dynamics in order to maximize the results.

Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!