Health Club Owners Bait the Baby Boomers

fishing-cartoonEver thought of making money in a sector with a massive market demand, unique expansion potential and giant revenue possibilities? How would you like to position yourself strategically and take advantage of one of the biggest trends in the history of mankind? Look no further. This book will exhibit to you how the HEALTH and WELLNESS industry holds the key to any budding businessman on how to realize a profit on a rising trend.

Note :
Remember health club marketing is more than just direct mail and lead boxes. You must go after the right shoppers for your well-being club and market to them. Gyms that try to be everything to everybody end up being nobodies to everybody. Fitness marketing is health club marketing companies main goal.
Now, think back :

What trends were the most up to date at their time?

‘ The Microwave
‘ The VCR
‘ The computers and the web

What next?

Imagine if you were there and you started it. Or what if Bill Gates was to form Microsoft in the beginning and was trying to find investors and investors, what would you be doing?

Would you be telling your grandkids how you cashed in and made a fortune? Or would you tell them how missed it and how others are making theirs?

In this book you’ll learn all about how

‘ Baby-boomers in America modified the markets in the world forever
‘ What are this up-trends and downtrends yesterday, today and tomorrow
‘ What a multi-billion dollar demand will look like in a few years time
‘ How network selling companies are cashing in on the wave
‘ How YOU or Anyone can link into this market and make a fortune!

Read on to unlock the secret

Who Are The Baby Boomers?

The growth of an irresistible Market

This is the definition of the baby boomers from Wikipedia.

A Baby boomer is somebody who was born during a period of increased birth rates, or Baby boom, and the term is particularly applied to those born during the post-World War II period of increased birth rates. In the US, the term is iconic and more correctly capitalized as Baby Boomers.

These people are significant in the formation of a new economy of supply in demand. Never in the history of man, has the baby boomers generation sparked such a huge market gap to be filled.

We all heard of first mover’s advantage, where the pioneer of a new market has considerable advantages. If successful, his market dominance gives him a substantial advantage compared to the others who come in later and try to differentiate themselves either on price or service rather than creativity. Furthermore, market dominance permits one to set the barriers of entry or the standard of quality.

Note :
Remember health club marketing is more than direct mail and lead boxes. You want to go after the right consumers for your health club and market to them. Gyms that try and be everything to everybody end up being nobodies to everybody. Fitness selling is health club marketing companies main goal.

Now, think back :

Back to the example of Bill Gates :

If you were to have a huge portion of Microsoft shares during its inception, where would you be today? Naturally not all of us will be in a position to proudly proclaim that I was there when it started. Most of the people failed to identify the trend and come in when it is too late!

The same would also apply to big name firms like Yahoo! And Google.

It is no point trying to get into an oversupplied market. There’ll be too much barriers of entries and competitive forces in the market. What we want to do is identify the needs of the market BEFORE it saturates or even better, before it starts.

We can set the trend instead of following one!

The baby boomers are the main key to this role because of their purchasing power as well as their sheer numbers. Large numbers will be the key as the first movers, who position themselves strategically, will sell product after product to a hungry market and have his or her financial position secured for decades.

In the subsequent chapter, we may explore where these baby boomers come from and how to anticipate their demands from a historic perspective.

When Did It Happen?

The baby boomers applied to folk who are born after the Second World War and before the Vietnam War, therefore possibly comprising more than one generation.

Most people speculate that year will be around 1946 to 1964 but the exact year is hard to determine as it might alter from place to place.

These boomers within that timeframe is significant to presaging the market demand and the timing also.

Note :
Remember health club marketing is more than simply direct mail and lead boxes. You must go after the right purchasers for your health club and market to them. Gyms that try to be everything to everybody finish up being nobodies to everybody. Fitness marketing is health club marketing companies main goal.

Now, think back :

We are guesstimating that there are approximately 76 million American kids born between 1945 and 1964. Boomers account for approximately 39 p.c of Americans over the age of eighteen and twenty-nine % of the total population. They’ll single Handel determine tomorrow’s hottest products which suggests they can start and destroy trends.

As an example, the baby boomers are also in charge of starting and finishing the property boom.

When the boomers were all grown up, they required houses to live in. Developments went into full swing.

Steve Gillon has suggested in his analysis is this :

The most important thing that sets the baby boomers except for other generational groups is the undeniable fact that’almost from the time they were conceived, Boomers were dissected, researched, and pitched to by modern marketers, who bolstered a sense of generational distinctiveness.

With such large market potential and purchasing power, we can use history to predict and teach us what the newest trend is because of these baby boomers.

The baby boomers were the 1st generation of Earth to be raised on popular culture and TV. The culture at that time is more hedonistic as compared to the past.

Music that drove their parents funny became their life-goal. This explains the unusual celebrity of legends like Elvis and The Beatles ( Who incidentally till today, remains more well-liked than most one-hit wonder pop groups or modern icons ) large names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin defined the voice of that generation.

In other words, they set the standard to what’s ‘hot’ and what’s not!

The boomers were living in a time where Music appeared to have a more influential power compared to weapons of mass annihilation. During the past, people would think you were silly if you worn torn clothing or inverted garments. People at that point were not as hard up as today if they were to miss the most recent flick or driving the latest automobile in the city.

to paraphrase, purchasing power and market demand were not as trend delicate during the past compared as today.

If I were to target the boomer market, what would I be focusing on? Cosmetics and beauty appear to be making a fortune today. A slimming ad would cost tens of thousands of bucks and newspapers and mags publish this on an everyday basis.

Gyms and fitness gear are also a hot market. You would not imagine somebody in the 19th century invent something similar to a gymnasium. The people there would be too busy plowing fields or working in a factory ( and they would get all of the exercise they need ). The boomers have a relative easier life and may be able to focus more on those pleasures above.

Note :
Remember health club marketing is more than just direct mail and lead boxes. You must go after the right buyers for your health club and market to them. Gymnasiums that try and be everything to everybody end up being nobodies to everybody. Fitness promoting is health club marketing companies main goal.

So where does the health and wellness industry come in?

Check back to find out….

In the subsequent post here at Fitness360, we shall analyze the trends of these baby boomers and inspect their purchasing power in the health and wellness market.

Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at www.HelpMeGetMembers.com
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

Learn more @ www.JoshuaTFleming.com
Joshua Fleming
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  • Nice Blog with Excellent information