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Archive for the ‘Health Club Managment’ Category

What Makes For a Good Health Club Business Plan?

Thursday, September 17th, 2009

Sucess With Health Clubs

The fundamentals of goal settings will involve deciding what you actually wish to do with your private life and what short term and long term goals you must attain it. Then you have to break down goals into the smaller and controllable targets that you have to complete in your way to achieving your lifetime targets. Once you have your list waste no time in tackling your goals.

So having a Health Club Business Plan is a no brainer.

Lets talk about a few key point to writing a Health Club Business Plan.

What makes for a good country club business plan is the same things that make for any good business plan, which just a few differences. The most significant thing to keep in mind in any plan, though, is that having A plan is far better than having NO plan at all, even if the plan is a little misty, to start. This can always be corrected down the road. What’s a fact, though, is that enterprises that begin with no written plan regularly go down to beat inside their first 3 years. Health Club Business Plan reveal your weakness.

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Tags: accountability, advertisements, brainer, business plan, business plans, club marketing, few differences, fitness marketing promotions, funding sources, goal settings, good business, health club business, health Club marketing, health club marketing ideas, health clubs, health spa, horizons, intermediate steps, key point, mission vision, patrons, private life, sucess, term goals, traditional business, waste no time
Posted in Health Club Managment, Profit Centers For Health Clubs, Sales Sniper - Fitness Sales, The Fitness360 System | 6 Comments »

How to Sell a Gym Membership - How to Increase Gym Membership Sales Using Common Sense.

Tuesday, September 15th, 2009

Do you spend a lot of time wondering how to sell a gym membership to more people? Are you a gym owner that would like to increase the number of gym members you have? Do you wonder how to sell a gym membership to people who never come to the gym? There are several key factors which help gyms like yours get new members. The best new member is a long term member, not just a short term ‘trial’ member. Residual business is the only way to ensure your business has longevity. With that in mind let’s look at the ways how to sell a gym membership that lasts.

Statistics show the average person needs to see a business name seven times before changing from consumer to patron. The key to how to sell a gym membership is to get your gym’s name in the news, both in print and on the local radio. When you are working out how to sell a gym membership, consider holding events at your gym and having these events published as community announcements. Other methods of how to sell a gym membership include putting ads on billboards or the sides of buses. Small “giveaway” items such as key-chains and bumper stickers get a surprisingly large amount of eye contact – and it’s even better in the hands of an existing gym member where it adds endorsement to the name. Get your gym’s name into public spaces and the question of how to sell a gym membership will become moot.

One of your best assets is existing membership when it comes to how to sell a gym membership. These members are already sold. So, offer a free month to any existing member who brings in a new member. Give your personal trainers a bonus if they sign up new members. Personal Trainers are second best asset. Another great way how to sell a gym membership is to offer the choice of yearly contracts or a onetime annual fee (which is lower than the combined monthly payment).You achieve the same thing, immediate cash, but get a long term member. The key to how to sell a gym membership is to think outside the box.

How to sell a gym membership comes down to getting you name into the minds of new customers and removing the barriers that keep them from joining. Remember, the focus should be not just on selling, but on how to sell a gym membership that lasts.

I hope this was helpful in some way. Remember to stay positive and trust in the fact that God loves you and has a wonderful plan for your life.

Joshua Fleming

Tags: average person, billboards, bumper stickers, community announcements, existing member, eye contact, fitness marketing promotions, get more members, gym members, gym membership, gym owner, gyms, health club, health Club marketing, key chains, longevity, member retention, new member, patron, personal trainers, public spaces, sell more gym memberships, term member, trial member
Posted in Health Club Managment, Sales Sniper - Fitness Sales, The Fitness360 System | 17 Comments »

Knowing When to Call in the Consultants

Wednesday, September 9th, 2009

Fitness Consultants

Could your health club or weight loss business benefit from fitness consulting? In today’s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member’s pocketbooks it affects yours. Many club owners are tempted to ‘batten down the hatches’ and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.

Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the ‘couch potato’ set – those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?

Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the ‘uninitiated’. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a ‘prove it’ attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes – to see what the customer sees, and understand what they need.

In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today’s economy, great! If not, you should call a professional fitness consulting company.

Call today and ask about how our Consulting Programs could help you.

You will receive 1 FULL hour of consulting for FREE!

Thank you!