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Fitness360 Marketing Intro from Fitness360 Marketing on Vimeo.
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Fitness360 Video Intro
Thursday, July 30th, 2009Shut & Listen…. A 10 Step Plan To Get The Sale
Tuesday, July 28th, 2009
Attention Health Club Owners!!
I have a friend in the health club industry who never gets tired of talking. And in most conversations, she is the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid the circles whenever she’s around, and she doesn’t notice how she has become socially handicapped - gradually affecting the people in her environment.
One key to self improvement is to LISTEN and TALK to a trusted friend. In the health club industry listening and talking can be your two greatest strengths or weaknesses. Find someone whom you find comfort in opening up with, even the most personal topics you want to discuss. Ask questions like:
“Do you think I am ill-mannered?”
“Do I always sound so argumentative?”
“Do I talk too loud?”
“Does my breath smell?”
“Do I ever bore you when we’re together?”
In this way, the other person will obviously know that you are interested in the process of self improvement. Lend him/her your ears for comments and criticisms and don’t give him/her answers like, “Don’t exaggerate! That’s just the way I am!” Open up your mind and heart as well. In return, you may want to help your friend with constructive criticism that will also help him/her improve him/her self. As a result your health club marketing will be communicated in the most positive way possible.
One of Whitney Houston’s songs says, “Learning to love yourself is the greatest love of all.” True enough. In order to love others, you must love yourself. Remember, you cannot give what you do not have.
Before telling other people some ways on how to improve themselves, let them see that you yourself are a representation and a product of self improvement. Self improvement makes us better people. We then inspire other people, and then the rest of the world will follow.
Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we’ve got 10 more reasons to envy them. Remember, you are fearfully and wonderfully made in the image of God Himself. You have everything you need to be successful in the health club industry in you right now. You just need to learn how to draw it out of yourself.
We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. Life does not need to be perfect for people to be happy about themselves. Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It’s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel content and happy.
After years in the fitness industry and selling tens of thousands of health club memberships, I’ve learned many tactics that can secure a sale. None are more valuable than the one I am now going to share with you. So take notes!!
When I meet with a potential member and they are avoiding making a commitment that day it’s for one of four reasons:
1. They are lazy.
2. They are afraid of commitment.
3. They need time to think about it.
4. All of the above.
I’m going to tell you how you can get over the most difficult objection of them all. The, “I need to think about it” objection. There are ten questions that this potential member needs answers to before having the comfort level needed to make a decision that day. If I can answer these ten questions in a positive manner, then I have overcome the objection.
Track your Marketing $$$
Thursday, July 23rd, 2009Would you like to know where your calls are coming from, who’s calling and what marketing is really working?
Even better, would you like to improve and enhance service response at the club level? You can. Add an 800 or local call tracking number to your marketing efforts. All calls are directed to your main club phone number.
You will receive daily reports by email that show the number of calls received, when each call came in, length of the call and valuable information about the caller: their phone number, name, address and area demographics.
Calls are also recorded to provide a beneficial training resource.
Recorded calls can be downloaded, saved and shared with managers and employees as a learning tool for successful — or not so successful — sales techniques!
Here is what you get:
· Track your marketing dollars
· Document important details of customer service calls
· Discover customer demographics
· View a customer’s call history instantly
· Monitor and train employees using recorded calls
· Track outbound calls
· Reach large audiences with pre-recorded announcements
· Access real-time call information
· Connect with online customers through Clickable Numbers
· Comply with DNC regulations
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Start today with this great offer!
1 number: $149/month
Add numbers: $50/month per number
Single or multiple numbers are available.
I sincerely invite you to contact me by telephone, email, or simply by completing and submitting our online Club Profile Form. Your completed Club Profile Form will allow me to assess not only the needs of your business, but also the growth potential of your membership. Additionally, it will provide me with the necessary data to determine which of our Marketing and Promotion campaigns would provide the highest return on investment. You can also view all of our Marketing and Promotion options to learn more about what we do and how we do it. Our Marketing and Promotion campaigns are designed specifically for the individual business dynamics in order to maximize the results.
Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!
Fitness Boot Camps 101…. A Three Step Plan
Monday, July 20th, 2009
In today’s market place you not just have to be creative but you also have to be able to deliver. As a fitness professional, if you’ve spent any time researching paths to increase the profits you generate from your business, you know that boot camps are an excellent way to do just that.
Running a fitness boot camp makes it easy to :
* Book multiple clients at the same time, augmenting your output
* Train folks with little or no equipment
* Set everything up without having your own gym or studio
* Work with huge groups of folks all at the same time
* Earn more income an hour without doing more work
Folk are flocking to these boot camps because they’re fun, effective, and convenient. Health club owners are missing a massive amount of money by not integrating boot camps into there inventory of programs.
And since you can perform fitness boot camps at local parks, playgrounds, or even in your own yard, there’s no need for a gym membership - or any overhead fees for you. That means that the average Joe personal trainer can suck uplarge amounts of business with just a few easy advertisements. This leaves you Joe health club owner with less clients, less cash and more worries.
So lets go over a few thing to think about before just leaping into doing boot camps, then I will help you get the ball rolling.
(Step 1)
Ask why? Why are you wanting to start a boot camp? The first question to ask yourself is what are your long-term goals is in regards to your personal training profits center. If your not producing at least 25% of your club money in some kind of personal training, boot camps, weight loss, etc then you not running a successful club. Now you may be saying “wait, I am not making that sort of cash on PT but I am doing OK.” I’ll just say that different folk may have different standards for success.
If your goal is to maximize your profits and cut back your workload then boot camps are great way to do just that. So what is a fitness boot camp? The term “boot camp” just means big group training class. A boot camp will ideally have 10-20 clients. Sessions will last 60-90 mins. The price tag should be between $125-$199 per month. We all know that one on one PT sessions are a waste of time. Sure if a client wants to pay you $90.00 per 1 hour sessions take the cash, but your personal training profit center will never grow if you’re still thinking Old school.
21 tips in developing a profitable Telemaketing Program for health clubs.
Monday, July 13th, 2009
There are many forms of health club marketing. Some produce a higher ROI (Return on Investment) than others. Phone sales or Telemarketing is an under valued method to effectively contact your potential health club members and close sales. Receiving a phone call from an energetic health club professional, with a purpose driven phone script, is very powerful. Be aware that effective phone skills will show your personality over the phone. Someone that has been thinking about joining a health club may just be waiting for a motivated health club owner to give them a call with an invitation to come in for a free 2 week pass to the “best health club in town.”
Benefits of using Telemarketing for Health Club Marketing:
1. It will affect your entire market. Having your prospects name, phone number, address, etc., reduces the sales cost greatly. A health clubs staff will no longer need to souly depend on lead boxes for names and numbers. It is also easier for sales staff to let current members, as well as hopeful members, know about new or upcoming products and services the club would like to showcase.
2. It is synergetic.In other words, telemarketing will cross promote the other marketing streams you already have in place like: direct mail, lead boxes, etc. The health club establishes the conversation with the prospect rather than just waiting for them to walk in. This is proactive marketing.
3. It is flexible. Different from other media in Direct Marketing, a Telemarketing campaign can change the communication of the marketing on the basis of the answers we receive. This skill set is invaluable in today’s struggling economy where every new member is worth their weight in gold. You can’t risk losing 1 prospect.
4. It is measurable.Telemarketing campaigns have many steps that can be modified to achieve the best possible results. After comparing the results from other campaigns on a week by week basis, a health club is able to develop, analyze the benefits, point out the mistakes and take corrective actions needed to maximize its’ effectiveness.
5. It is fast moving.Phone calls are short - appointments are made quickly. A professionally ran health club telemarketing campaign will generate on average 25-75 new appointments a week. If you have 50 appointments show up, and close an industry standard 75%, you will receive 38 new sales a week.
6. It’s cheap. A telemarketing campaign will cost around $200.00 a week. That covers call list, payroll, phone lines.
Now that you’re starting to understand the benefits that Telemarketing can provide to a health club’s marketing program lets look at some of the steps in starting up your own telemarketing campaign. Every health club will vary its’ approach based on several factors, but the following steps will give the blueprint to follow.
Steps to develop a Successful Telemarketing Campaign:
1. Set up Call Room Rules.The staff you hire will need to know exactly what you expect from them. Things like: daily appointment quota, follow up rules, call conflicts, shift hours, conformation rules, etc. Have the rules in place to insure your telemarketing campaign is ran in a professional and profitable manner.
2. Buy a Call List. There are serious laws governing telemarketing. The “Do Not Call Registry” (DNCR) is a federal department that watches out for consumers? If a person has listed their number on the DNCR, and you contact them, you may be fined up to $35,000.00. There are services that sell call list that have been scrubbed against the DNCR and are safe to call. This list is KING get a good list that has been updated in the past few months.
How to make money with Cardboard Lead Boxes Program-Part 2 of 2
Tuesday, July 7th, 2009
We never cease trying to find brand-new faculty, devices and programs to help YOU, the “Owners,” put more capital in your pocket, work less time and provide to your members an great experience while in your club. When we say we ARE the best in the business its not just epilogue. It’s a fact! We have demonstrated our approach time and time again.
The main differences between F360 and other “marketing/promotions” companies is the team of professional staff, affiliates, suppliers and consultants that drive our concept.
Why use lead boxes?
Minimize Advertising Waste!
Radio, Television , and Print adverts can be very costly. Also, once the ad has appeared,it is gone. When you run an expensive ad, it will reach a wide array of people. You then depend on the customer to stroll into your business. Each day that passes, the more probable the shopper can’t remember about your serviceand will not reach you. A lead box stays in place and can continue to generate leads for several months.
A lead box in a well placed location can generate 5-20 leads a week. If you get twenty p.c. of the leads to visit your business and you close twenty percent This will give you roughly 1-3 new customers/clients a month. If you place 10 boxes, you now can generate 10-30 customers/clients a month. At a country spa, if your average member generates $37.50 a month. 10-30 new members would generate $375-$1125 per month or $4500-$13500 a year. As you expanded your marketing to 20 lead boxes, you could double these numbers. By making an investment in twenty-four boxes + twenty-four pens + 48 registration pads including shipping = $418. The initial start up cost is under $500. You can simply earn this investment back in as little as a fortnight. Now it is straightforward to see the price advantages of using lead boxes as a marketing tool!
An interesting box and design is significant. However, an enticing offer is even more significant. 2-week to one year free memberships for health clubs tends to work best. For chiropractors, a free massage or treatment can work better than offering a simple consultation. Working with chains like Subway will permit access toward many health aware leads. In a number of cases, offering a chit for entering their name can raise your leads dramatically.
Take the time to sit down and find out what the possible client is interested in realizing. You’re looking at a potential long term customer so show them you are interested in helping them achieve their goals or alleviating their discomforts. Make a powerful first impression without putting undue pressure to purchase your services the same day. Having a post time for them to cancel their call to join or accept services within a 2-4 weeks period shows that you are reputable and honest. Follow up extraordinarily quickly with the possible customer as the window for signing them up is between 1-2 weeks after the opening meeting.
With this program you can increase your sales by $1,500-$3,500 PER week!
The single best way to generate interest in your facility. Place LEAD BOXES in local businesses with high traffic and watch the leads come in! Patrons read your information from the LEAD BOX header (see LEAD BOX HEADER page for details), fill out the simple form, and drop it in the box. On a regular basis, your sales staff collects the leads, and places follow up calls.
Cardboard Leadboxes:
25 for $225
50 for $325
100 for $499
Note: Available in black. Price includes headers and 1,000 lead slips.
Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!
Please let me know if you like this by leaving a comment!
The 4 steps to have happy members using smart Health Club Marketing.
Friday, June 26th, 2009
The members of a health club either make you the club a success or they can bring complete failure. It’s up to the club owner to decide which way it will go. Fitness360 realizes what owners go though on a daily basis. Bills, equipment, computers, employees, programs, advertising, etc. It’s never ending and it can get very crazy at times! But that doesn’t give anyone the right to slap the “gift horse” in the mouth. Experts know “word of mouth advertising” is the best marketing one can receive. Fitness360 realized this long ago, so after years of testing, finally we have the tool for the job. The Fitness360 “Membership Rewards Program” is finally here and it will birth “word of mouth marketing” for health clubs that will thrust a clubs’ profits through the roof.
Health Club Marketing starts with the members. I can tell you just what type of a club your running by simply asking a few questions of a sales person from GNC or a health food store in your area. Health Club owners forget sometimes that the customer is always right, even if their wrong. I have consulted with many club owners that actually believe they are doing the members a favor by “allowing” them to train at their club. This is unbelievable!
Owners, if you want to be successful, day after day, year after year…. WISE UP!
Ok, so how do you start to own your club and stop being owned by it?
Fitness360 has a 4 step method in taking health clubs
from second class to the TOP OF THE CLASS.
STEP 1
Understand you don’t know everything. Without getting this point your “helpless.” Health Club Marketing by Fitness360 is not a miracle solution for a failing club with an untrainable club owner. It’s a system that will save a health club from failing, like it has so many other times in the past, but can only do so if the owner is willing to learn.
STEP 2
Know that most people find change VERY difficult. The only way your going to become the best health club owner in town is to change. Bottom line! The reason health clubs fail is mainly do to the fact that the owner will not change their procedures, practices, mindsets, etc. This is a big sticking point for most owners.
STEP 3
Believe in yourself and in your business again. Can you remember the day you decided to open your club and how it felt like a new chapter in you life. If you can get back to that “on fire” mindset, your success is guaranteed. Without getting a fresh heart, your doomed.
STEP 4
Invest into your members and they WILL invest into “their” health club. It’s the law of “cause and effect” working to bring in paying prospects, create raving members and establish your brand. Now at this point I would remind you of STEP 1 if your doubting the power of a Membership Rewards Program.
Our customer reward packages are proven business builders.
Commercial quality
Great printing
Affordable
A package for every price point!
With our Customer Rewards Packages Members:
Feel like a part of your team
Advertise for you
Have tangible gifts to take home after joining
Packages start at just $12.95 each!
*Select from a wide variety of colors and styles
*Coordinate your package to match your business colors
And the best thing is:
YOUR LOGO ON EVERYTHING!
Reward your customers and advertise at the same time!
NOW your ready to implement our “Membership Rewards Program.” GO check it out for yourself.
Making cash with Lead Boxes-Part 1 of 2
Tuesday, June 23rd, 2009
What does your gym need? More members? Better retention? An edge on your competition? An increase in profits?
All of the above is likely the case. The bottom line is that you need a steady flow of prospects coming through the doors of your club in order to be successful. The of Fitness360 is to assist your fitness business become and remain profitable through our portfolio of health club marketing products and services. We know that as a gym owner or manager, you have more than enough to do. Our products and services have been created to help bring new prospects to your facility, allowing you to focus your efforts on running a better club.
F360’s sales team will work with your current staff to instruct them on the proper way to tour and assess a prospective member. These approach will enable your staff to effectively close more sales in years to come.Our staff will also provide great advice and explore strategies that can provide your health club with additional sources of income over the long term.
F360’s team of former health club owners and managers understand the fitness industry.
Why use lead boxes?
With this program you can increase your sales by $1,500-$3,500 PER week!
There are several companies that may generate more clients by making the primary contact. Why use lead boxes? Businesses like Health Clubs, Chiropractors, Cellular telephone services, home based cosmetics distributors, Martial humanities Studios, door and window installers, carpet cleaners, and so on. Many clients and customers these companies are sometimes considering your service, but have not made the time to stop by or did not know you were expediently found. These consumers are frequently inquisitive about your service and in several cases ; an easy call from you may just be what’s needed to line up an appointment with the new customer. It is crucial to have a well tended and well loaded lead box. It will be a good illustration of your business, as well as for the business it is placed in. It also will be more fascinating to the potential customer. In order to reach this, the salesman will have to maintain the route on consistently. We promote a route that takes one to two hours to service and should be serviced one or more times per week. A route should have between 10-20 locations this suggests the salesman has about five minutes to service each box. He must have some additional pens and registration pads with him. If the executive isn’t busy, he should say hello and make some little talk. The better the rapport made with the executive as well as staff, the better the box will fare at the site. Again, it’s important to adhere to a timeline; this isn’t a socialization time. Some nice words and a “Have a nice day” in several cases is acceptable enough.
As a business owner or manager,time management of staff is critical in inflating productivity.
