If I told you that Fitness360 can help your gym I would be telling you the truth. But when it comes to marketing fitness centers & gyms the proof is in pudding. They say,”A picture is worth a 1000 words.” I say a phone call could be worth $1,000’s.
Fitness Sales systems by Fitness360 brings the thunder!
Fill out a “club profile” or call 888.4.Fit360 right now!
We may be able to help you in your time of need.
I have talked with several club owners in the past few months that are on the verge of destruction. The one thing that these health club owners have in common is a fear of change. The gym business as we know it is changing. Gone are the days of beating the competition by having the best instructor in town or the new Hammer Strength equipment. There is no such thing as “better” in the gym business, there is just “different.”
Let me explain what I am talking about. If you think your club is better because your equipment is new – you’re wrong! If you think your club is better because you have great group fitness instructors – you’re wrong! If you think you have the best health club in town because you have the cheapest memberships - you’re wrong! If you think that infrared sauna that your so proud of is the reason that you’re the best club in town – you’re wrong! Remember there is no such thing as “better,” only “different.”
OK so let’s look at this for a minute. For this example my name is John. I walk into your health club expecting to get some pricing on how much memberships cost. Now I’ve never been a member of a health club in the past, but my doctors tell me that I need to start exercising if I want to live a little longer and increase my sex drive. So, reluctantly, I drive down to my local gym and now find myself standing at your front counter. The conversation will go something like this:
Joe Gym Owner:
Hey, how can I help you today?
John:
I would like to know what your rates are.
Joe Gym Owner:
Well, we have several rates. What exactly are you looking for?
John:
I have no idea. My doctor just told me I need to start exercising. So here I am.
Joe Gym Owner:
No problem. You can take a look at this rate sheet here, as you can see we have several plans.
John:
Okay well thank you very much. Do you mind if I take a look around?
Joe Jim owner:
No problem, help yourself.
Now I’m no rocket scientist but I’m pretty sure that John won’t be signing up at “Joe’s Gym.”
All John is thinking is:
I want to give you 3 keys to increase fitness sales. Each one of these keys depends on the next, if you take one of them away, the system won’t work. One of the best things about training someone to do fitness sales is that they’re learning curve is very small, and with proper training anybody can sell more fitness memberships. So let’s get right into.
Fitness Consultants
Could your health club or weight loss business benefit from fitness consulting? In today’s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member’s pocketbooks it affects yours. Many club owners are tempted to ‘batten down the hatches’ and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.
Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the ‘couch potato’ set – those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?
Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the ‘uninitiated’. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a ‘prove it’ attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes – to see what the customer sees, and understand what they need.
In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today’s economy, great! If not, you should call a professional fitness consulting company.
Call today and ask about how our Consulting Programs could help you.
Thank you!
Joshua Fleming
Fitness360
After being ask by over 100 clients “How do I hire a good personal trainer” I had to come up with a good answer.I think the simplest way to answer that’s to tell you how we sales the benefits of using a personal trainer to a future member. Concentrate on how we build worth in the employment of finding a good personal trainer and how this coach can help a fitness fan achieve their goals.
One of the biggest obstructions to staying on track for fitness is losing inducement. People are just starting an exercising schedule can find themselves quickly tired of the same routine. Keeping it fun is the key to a captivated member for long term.Imagine if you only had 1 channel of TV to watch day in, day out. That would get old after a while. You would change the channel, pick up a book, or do anything you might to avoid something that you once enjoyed. That is why, most of us would require the services of a fitness coach in order to provide them the different portions of the fitness schedule in a more livelier style.
Fitness trainers are really those who are expert in analyzing and creating a fitness program that is right for you. They’re the ones who will work out your appropriateness to a certain program with regards to your “fitness level,” create the program according to your specific needs, and keep you stimulated and impressed by giving you activities that will not bore you.They may alter from the different trainings that they have, the health education they have acquired, and the skills that they have learned.Hence, it’s important to consider some factors which will establish if a certain fitness tutor is suitable for you. Here is how:
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