Look what we did at City Fitness in Lynn MA. We converted them to the “low price” model to compete against the 3 Planet Fitness that opened up near them. People can’t help but to love the low price promise. Our fitness sales team in only 4 weeks brought in 180 new sales, $28k gross and increased the eft by $2,200 per month. Fitness360 is the best fitness marketing company in the world! And to prove it we will give you a money back guarantee. Wait! I forgot. You don’t have to spend any money. We front everything!
What are you waiting for ?
Give us a call to see if your Fitness Center qualifies.
Fitness Centers are tightening their budgets and many of them are cutting their marketing budget. I understand that these times are tough and I know that many Health Clubs are even laying off employees, but it is important to understand that cutting your marketing budget can often cause more harm to the growth of your Health Club than you realize.
Studies have shown that Fitness Centers that continue to market during tough economic times often see growth during those times, where businesses that cut their marketing budget will often see a decrease in sales.
It’s not time to cut the marketing budget, it’s time to re-evaluate your marketing and analyze what is working and what’s not. Take time to explore new options of marketing that cost less, but can still deliver the results you are looking for.
We cannot ignore these financial difficulties that our country is facing, but today I want to help you understand the importance of marketing during the recession. Learn how to set a marketing budget that you can work with, and explore popular no cost to low-cost marketing tips that you can begin implementing today.
Every health club owner should develop a written guideline that sets forth the club’s marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a fitness center has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the club’s marketing strategy.
A good marketing strategy provides specific goals and can include:
• a description of the key target buyer/end user
• competitive market segments the fitness center will compete in
• distribution channels
• the unique positioning of the club and its products versus the competition
• the reasons why it is unique or compelling to buyers
• price strategy versus competition
• marketing spending strategy with advertising and promotion
• possible research and development
• market research expenditure strategies.
An overall fitness marketing strategy should also:
• define the fitness center
• position the club as a leader, challenger, follower, or niche player in the category
• define the brand or club personality or image that is desired in the minds of buyers and end users
• define life cycle influences, if applicable
Strategy statement tests. If the statements in your strategy are measurable and actionable and work to differentiate your company and products apart from the competition, congratulations! If they are not measurable and actionable and do not differentiate your company from the competition, revise them until they are.
A good working marketing strategy should not be changed every year. It should not be revised until company objectives (financial, marketing, and overall company goals) have been achieved or the competitive situation has changed significantly, e.g., a new competitor comes into the category or significantly different or new products emerge from existing competitors.
While a comprehensive marketing plan can be a vital component to any business plan, it’s often neglected by small business owners, online business owners and webmasters, and independent or creative professionals, for a few reasons:
• They simply don’t want to put the effort into writing a full marketing plan.
• They’re too short on time to write a comprehensive marketing plan.
• They don’t know how to write a marketing plan, and are flustered by the process.
A one page marketing plan can, in these cases, be a viable alternative to a full marketing plan, while still touching on important marketing strategy areas. This sample includes a variety of marketing areas that should be addressed.
A one page marketing plan can, in these cases, be a viable alternative to a full marketing plan, while still touching on important marketing strategy areas. This sample includes a variety of marketing areas that should be addressed. Use the following guide to help you fill out your one page marketing plan:
If I told you that Fitness360 can help your gym I would be telling you the truth. But when it comes to marketing fitness centers & gyms the proof is in pudding. They say,”A picture is worth a 1000 words.” I say a phone call could be worth $1,000’s.
Fitness Sales systems by Fitness360 brings the thunder!
Fill out a “club profile” or call 888.4.Fit360 right now!
WARNING!- I would like you to read the following paragraphs with the utmost care. What I’m about to say is not only a warning, but is also a friendly suggestion from a fellow professional in the health club industry.
If you need help, don’t wait, call today!
I have talked with several club owners in the past few months that are on the verge of destruction. The one thing that these health club owners have in common is a fear of change. The gym business as we know it is changing. Gone are the days of beating the competition by having the best instructor in town or the new Hammer Strength equipment. There is no such thing as “better” in the gym business, there is just “different.”
Let me explain what I am talking about. If you think your club is better because your equipment is new – you’re wrong! If you think your club is better because you have great group fitness instructors – you’re wrong! If you think you have the best health club in town because you have the cheapest memberships - you’re wrong! If you think that infrared sauna that your so proud of is the reason that you’re the best club in town – you’re wrong! Remember there is no such thing as “better,” only “different.”
Fitness Sales is very easy if you understand a few key facts.
OK so let’s look at this for a minute. For this example my name is John. I walk into your health club expecting to get some pricing on how much memberships cost. Now I’ve never been a member of a health club in the past, but my doctors tell me that I need to start exercising if I want to live a little longer and increase my sex drive. So, reluctantly, I drive down to my local gym and now find myself standing at your front counter. The conversation will go something like this:
Joe Gym Owner:
Hey, how can I help you today?
John:
I would like to know what your rates are.
Joe Gym Owner:
Well, we have several rates. What exactly are you looking for?
John:
I have no idea. My doctor just told me I need to start exercising. So here I am.
Joe Gym Owner:
No problem. You can take a look at this rate sheet here, as you can see we have several plans.
John:
Okay well thank you very much. Do you mind if I take a look around?
Joe Jim owner:
No problem, help yourself.
Now I’m no rocket scientist but I’m pretty sure that John won’t be signing up at “Joe’s Gym.”
All John is thinking is:
You want me to pay you money to make me sweat? You must be joking!
I want to give you 3 keys to increase fitness sales. Each one of these keys depends on the next, if you take one of them away, the system won’t work. One of the best things about training someone to do fitness sales is that they’re learning curve is very small, and with proper training anybody can sell more fitness memberships. So let’s get right into.
A solid and highly focused fitness center marketing plan is one of the keys to long term success in the health club business. You need to keep the members you have as well as encourage new membership. Marketing to these disparate groups can prove confusing and frustrating if you do not have a very clear fitness center marketing plan to outline the overall marketing strategy. By taking the time to establish a clear and effective fitness center marketing plan that helps you achieve your membership goals you will be laying the groundwork for future success.
There are two basic components to fitness center marketing – new members and existing members. Let’s examine new member marketing first. If your club holds to the national averages, the members who actually come into your club to join comprise only 1% of the potential market in your area. A fitness center marketing plan that targets the 99% of the people who don’t come in on their own can return amazing results. There are many people who are intimidated by health clubs or assume they are places only for the ‘fit’. When you use a fitness center marketing campaign that targets their concerns you will get them in the door and have an opportunity to sell memberships.
Fitness center marketing to existing members is actually about member retention. It is more costly and time consuming to recruit a new member than to keep an existing one. Membership reward and retention programs should be a regular part of your fitness center marketing strategy. Give-aways are one great way to increase loyalty and advertise your club as well. Gym bags, sports bottles, t-shirts and workout towels bearing your logo are all great ways to say thank you to members who renew their membership. Building membership loyalty should be an integral part of your fitness center marketing plan.
You can increase your membership roles with a focused fitness center marketing plan. Direct mail, corporate incentive plans, print, radio and television advertising and telemarketing can all be part of your fitness center marketing strategy. The key is to reach out to that 99% of people who don’t come into the club on their own. You can reach out to the shy, the couch potatoes, and the busy executives to convince them of the benefits to be gained by regular exercise. By creating a positive fitness center marketing campaign that encompasses both existing members and potential new members your business will thrive.
Take a look at our Fitness Center Marketing program to see if we could help your heath club gain the edge on the computation.
We book up fast and are now booked until the first on the year.
Fill out a Club Profile or Call to reserve a promotion date RIGHT NOW!
Save Time and Effort with Integrated Health Club Management Software
Should you invest in a health club management software package for your business? Running a health club can be very time intensive and the need to transfer data between separate membership and back of house systems just adds to the weekly workload. Having an integrated health club management software package means that information on membership updates and payments is automatically transferred into your receivables system, saving steps, saving time. With a good quality package of health club management software, it is possible to have your sales, member services and accounting data linked. Individual password management allows you to control access to the various sections to guard against loss of data integrity.
For most health clubs, their current health club management software is a series of programs that do not interlink, so most data is transferred via the use of spreadsheets. This is both time a labor intensive and can lead to time consuming and frustrating errors. With an integrated health club management software package, all of the data is stored in a central database. There is no reason to produce spreadsheets or manually cross enter departmental data. As a manager, integrated health club management software can have a real positive impact on your time. You spend more time evaluating the data, and less time collating it.
One of the key challenges in health club management is to manage the day to day operations but not lose sight of the bigger picture and long range plans. An integrated health club management software package can help you do this, not only by freeing up time, but also by helping you quickly and easily track trends in sales and membership attrition. Health club management software that is specifically tailored for the health club business, will give you an insight into your business that can help you plan for the future.
Here are a few Health Club Management Software platforms I can recommend:
Simply buying a health club management software package isn’t enough on its own. You need to learn how to use it most efficiently. That why I can recommend these companies. They have outstanding training and support. What these tools can do for your health club is to much to go over now so check them out and make sure to let them know Joshua with Fitness360 told you about them.(I get a box of cookies for everyone I send over..lol)
An integrated health club management software package can save you remarkable time and effort. You will need to configure your health club management software to fit the exact needs of your business. Learning how to generate useful reports, track your data and make the most of sales and membership trends using your health club management software will take some time but the effort will be worth it. The more you know, the better equipped you are to help your business thrive.
The fundamentals of goal settings will involve deciding what you actually wish to do with your private life and what short term and long term goals you must attain it. Then you have to break down goals into the smaller and controllable targets that you have to complete in your way to achieving your lifetime targets. Once you have your list waste no time in tackling your goals.
So having a Health Club Business Plan is a no brainer.
Lets talk about a few key point to writing a Health Club Business Plan.
What makes for a good country club business plan is the same things that make for any good business plan, which just a few differences. The most significant thing to keep in mind in any plan, though, is that having A plan is far better than having NO plan at all, even if the plan is a little misty, to start. This can always be corrected down the road. What’s a fact, though, is that enterprises that begin with no written plan regularly go down to beat inside their first 3 years. Health Club Business Plan reveal your weakness.
Could your health club or weight loss business benefit from fitness consulting? In today’s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member’s pocketbooks it affects yours. Many club owners are tempted to ‘batten down the hatches’ and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.
Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the ‘couch potato’ set – those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?
Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the ‘uninitiated’. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a ‘prove it’ attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes – to see what the customer sees, and understand what they need.
In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today’s economy, great! If not, you should call a professional fitness consulting company.
Call today and ask about how our Consulting Programs could help you.
You will receive 1 FULL hour of consulting for FREE!
After being ask by over 100 clients “How do I hire a good personal trainer” I had to come up with a good answer.I think the simplest way to answer that’s to tell you how we sales the benefits of using a personal trainer to a future member. Concentrate on how we build worth in the employment of finding a good personal trainer and how this coach can help a fitness fan achieve their goals.
One of the biggest obstructions to staying on track for fitness is losing inducement. People are just starting an exercising schedule can find themselves quickly tired of the same routine. Keeping it fun is the key to a captivated member for long term.Imagine if you only had 1 channel of TV to watch day in, day out. That would get old after a while. You would change the channel, pick up a book, or do anything you might to avoid something that you once enjoyed. That is why, most of us would require the services of a fitness coach in order to provide them the different portions of the fitness schedule in a more livelier style.
Fitness trainers are really those who are expert in analyzing and creating a fitness program that is right for you. They’re the ones who will work out your appropriateness to a certain program with regards to your “fitness level,” create the program according to your specific needs, and keep you stimulated and impressed by giving you activities that will not bore you.They may alter from the different trainings that they have, the health education they have acquired, and the skills that they have learned.Hence, it’s important to consider some factors which will establish if a certain fitness tutor is suitable for you. Here is how:
And to prove it we will give you a money back guarantee. Wait! I forgot. You don’t have to spend any money. We front everything!
