Posts Tagged ‘Add new tag’

Are You Ready For The Next Level Of Fitness Marketing & Health Club Management?

Thursday, June 17th, 2010

Hey guys, I hope everyone is having a great week. I just got done teaching a fitness boot camp. Yea, that’s right, I’m a certified personal trainer and a fitness business owner myself. Although I haven’t talked much about it, being an owner myself, I understand the frustrations and challenges that health club owners face in this type of economy. I specialize in marketing and management systems for the health club industry, yet with all my knowledge and 18 years experience in the fitness industry, I can tell you it has never been harder than it is right now to earn a living in the fitness industry. I mean it used to be like shooting fish in a barrel…do some direct mail, have a fancy promotion and you could simply sit back and fill your gym up with happy, high paying members. Life was great! But all of that has changed. Now the fish shoot back!

shooting-fish-barrel-big using Fitness Marketing

In this new era of the fitness industry, it’s not good enough to have new equipment and freshly painted walls, and you can forget about things being like they used to be. So what do we do as fitness business owners? How do we stay afloat, or better yet, how do we flourish in an atmosphere that is hostile to the growth of a fitness business?

Well …. we have been busy finding the solutions you need. Over the next few weeks and months, we are going to be doing a complete redesign of this website, our business model and our approach to helping fitness business owners like you. If your not part of our Sales Sniper Newsletter, Click Here to enroll to receive future updates.

Here are a few topics that we will be discussing in the coming weeks and months:

1. We will be revealing our “Membership Dominator” program – This program is a done for you marketing and promotion service that will drive in a ton of new members, increase your draft, give you thousands in new cash deposits, and supply your club with up to $30,000 in free advertising. All with no risk and no out of pocket expense for you. Plus, while our staff is on site running our “Membership Dominator” program, we will train your staff to be membership sales experts, just like we are.

2. We will be revealing our “Club Boss” program– This is the solution that successful gym owners have been looking for. If you have been trying to figure out how you can work less hours, make more money, reduce expenses and headaches, all without having to pay a butt load of money out for general manager salaries, and consulting firms, then “Club Boss” is your solution. We will give you an experienced management team, complete management, marketing, sales systems manuals, designs, and much more. We will take you from being a successful club to being the strongest gym in your area. All while giving you, the owner, less responsibilities and more free time.

3. We will be revealing our “Low Price Ninja” program Fact: if a low price model club opens in your area, i.e. a Planet Fitness or similar type of model, it’s only a matter of time before your club and all the other clubs in your area begin to struggle, go out of business and fail. With our “Low Price Ninja” program, you can now convert your club to the low price model without any fear of it affecting your future business in a negative way. If you would like to add 200-500 new members month after month, year after year, reduce monthly expenses and grow your draft beyond your wildest dreams, than the “Low Price Ninja” is your solution. If you have been considering paying $25,000 to get a Planet Fitness franchise to compete in the highly competitive fitness industry…DON’T! If you have been thinking about simply lowering your price and calling yourself a low price club….DON’T…it’s more complicated than that. Fitness360 is the only company in the industry today offering a program like this. So we will only be opening this program up to a select number of clubs per year and the clubs we do accept into the program, have to meet certain qualifications. If this program is something you’re interested in getting more information about, stay tuned to our site updates for more information or contact us at 888-434-8360.

4. We will be revealing our done for you fitness consulting programs, built around diet and nutrition, ladies only gyms, group fitness programs, fitness boot camps, personal training studios, and many others.

As you can see we have a lot of things we have been working on and I can not wait to reveal to you, our clients, all the new tactics and strategies we have been developing. So if your not part of our Sales Sniper Newsletter, join now by Clicking Here.

And as always, feel free to contact us at 888-434-8360 for any questions about our products or services.

Big News!

Saturday, June 5th, 2010

Hey Guys and Gals!

I am sorry I haven’t made a post in so long.

Nevertheless I will be starting back up helping fitness professionals all over the USA.

We have a ton of great advise that will be released so we need as mush feed back as possible to help us deliver the goods.

Keep your eye out for our next wave of helpful info.

Your in health and fitness!

Joshua

Shut & Listen…. A 10 Step Plan To Get The Sale

Tuesday, July 28th, 2009

bid-easyAttention Health Club Owners!!

I have a friend in the health club industry who never gets tired of talking. And in most conversations, she is the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid the circles whenever she’s around, and she doesn’t notice how she has become socially handicapped - gradually affecting the people in her environment.

One key to self improvement is to LISTEN and TALK to a trusted friend. In the health club industry listening and talking can be your two greatest strengths or weaknesses. Find someone whom you find comfort in opening up with, even the most personal topics you want to discuss. Ask questions like:
“Do you think I am ill-mannered?”
“Do I always sound so argumentative?”
“Do I talk too loud?”
“Does my breath smell?”
“Do I ever bore you when we’re together?”
In this way, the other person will obviously know that you are interested in the process of self improvement. Lend him/her your ears for comments and criticisms and don’t give him/her answers like, “Don’t exaggerate! That’s just the way I am!” Open up your mind and heart as well. In return, you may want to help your friend with constructive criticism that will also help him/her improve him/her self. As a result your health club marketing will be communicated in the most positive way possible.

One of Whitney Houston’s songs says, “Learning to love yourself is the greatest love of all.” True enough. In order to love others, you must love yourself. Remember, you cannot give what you do not have.

Before telling other people some ways on how to improve themselves, let them see that you yourself are a representation and a product of self improvement. Self improvement makes us better people. We then inspire other people, and then the rest of the world will follow.

Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we’ve got 10 more reasons to envy them. Remember, you are fearfully and wonderfully made in the image of God Himself. You have everything you need to be successful in the health club industry in you right now. You just need to learn how to draw it out of yourself.

We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. Life does not need to be perfect for people to be happy about themselves. Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It’s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel content and happy.

After years in the fitness industry and selling tens of thousands of health club memberships, I’ve learned many tactics that can secure a sale. None are more valuable than the one I am now going to share with you. So take notes!!

When I meet with a potential member and they are avoiding making a commitment that day it’s for one of four reasons:
1. They are lazy.
2. They are afraid of commitment.
3. They need time to think about it.
4. All of the above.
I’m going to tell you how you can get over the most difficult objection of them all. The, “I need to think about it” objection. There are ten questions that this potential member needs answers to before having the comfort level needed to make a decision that day. If I can answer these ten questions in a positive manner, then I have overcome the objection.

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Fitness Boot Camps 101…. A Three Step Plan

Monday, July 20th, 2009

personal_trainer_boot_camp

In today’s market place you not just have to be creative but you also have to be able to deliver. As a fitness professional, if you’ve spent any time researching paths to increase the profits you generate from your business, you know that boot camps are an excellent way to do just that.

Running a fitness boot camp makes it easy to :

* Book multiple clients at the same time, augmenting your output
* Train folks with little or no equipment
* Set everything up without having your own gym or studio
* Work with huge groups of folks all at the same time
* Earn more income an hour without doing more work

Folk are flocking to these boot camps because they’re fun, effective, and convenient. Health club owners are missing a massive amount of money by not integrating boot camps into there inventory of programs.

And since you can perform fitness boot camps at local parks, playgrounds, or even in your own yard, there’s no need for a gym membership - or any overhead fees for you. That means that the average Joe personal trainer can suck uplarge amounts of  business with just a few easy advertisements. This leaves you Joe health club owner with less clients, less cash and more worries.

So lets go over a few thing to think about before just leaping into doing boot camps, then I will help you get the ball rolling.

(Step 1)

Ask why? Why are you wanting to start a boot camp? The first question to ask yourself is what are your long-term goals is in regards to your personal training profits center. If your not producing at least 25% of your club money in some kind of personal training, boot camps, weight loss, etc then you not running a successful club. Now you may be saying  “wait, I am not making that sort of cash on PT but I am doing OK.” I’ll just say that different folk may have different standards for success.

If your goal is to maximize your profits and cut back your workload then boot camps are great way to do just that. So what is a fitness boot camp? The term “boot camp” just means big group training class. A boot camp will ideally have 10-20 clients. Sessions will last 60-90 mins. The price tag should be between $125-$199 per month. We all know that one on one PT sessions are a waste of time. Sure if a client wants to pay you $90.00 per 1 hour sessions take the cash, but your personal training profit center will never grow if you’re still thinking Old school.

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James Right, Powerhouse Gym

Wednesday, July 8th, 2009

You can get great pricing on direct mail and lead boxes from Fitness360.  Reactive design work too.