Attention Health Club Owners!!
I have a friend in the health club industry who never gets tired of talking. And in most conversations, she is the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid the circles whenever she’s around, and she doesn’t notice how she has become socially handicapped - gradually affecting the people in her environment.
One key to self improvement is to LISTEN and TALK to a trusted friend. In the health club industry listening and talking can be your two greatest strengths or weaknesses. Find someone whom you find comfort in opening up with, even the most personal topics you want to discuss. Ask questions like:
“Do you think I am ill-mannered?”
“Do I always sound so argumentative?”
“Do I talk too loud?”
“Does my breath smell?”
“Do I ever bore you when we’re together?”
In this way, the other person will obviously know that you are interested in the process of self improvement. Lend him/her your ears for comments and criticisms and don’t give him/her answers like, “Don’t exaggerate! That’s just the way I am!” Open up your mind and heart as well. In return, you may want to help your friend with constructive criticism that will also help him/her improve him/her self. As a result your health club marketing will be communicated in the most positive way possible.
One of Whitney Houston’s songs says, “Learning to love yourself is the greatest love of all.” True enough. In order to love others, you must love yourself. Remember, you cannot give what you do not have.
Before telling other people some ways on how to improve themselves, let them see that you yourself are a representation and a product of self improvement. Self improvement makes us better people. We then inspire other people, and then the rest of the world will follow.
Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we’ve got 10 more reasons to envy them. Remember, you are fearfully and wonderfully made in the image of God Himself. You have everything you need to be successful in the health club industry in you right now. You just need to learn how to draw it out of yourself.
We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. Life does not need to be perfect for people to be happy about themselves. Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It’s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel content and happy.
After years in the fitness industry and selling tens of thousands of health club memberships, I’ve learned many tactics that can secure a sale. None are more valuable than the one I am now going to share with you. So take notes!!
When I meet with a potential member and they are avoiding making a commitment that day it’s for one of four reasons:
1. They are lazy.
2. They are afraid of commitment.
3. They need time to think about it.
4. All of the above.
I’m going to tell you how you can get over the most difficult objection of them all. The, “I need to think about it” objection. There are ten questions that this potential member needs answers to before having the comfort level needed to make a decision that day. If I can answer these ten questions in a positive manner, then I have overcome the objection.
