Posts Tagged ‘fitness center’

Fitness Sales - Fitness Marketing Testimonial from City Fitness

Thursday, February 11th, 2010

Look what we did at City Fitness in Lynn MA. We converted them to the “low price” model to compete against the 3 Planet Fitness that opened up near them. People can’t help but to love the low price promise. Our fitness sales team in only 4 weeks brought in 180 new sales, $28k gross and increased the eft by $2,200 per month. Fitness360 is the best fitness marketing company in the world! :-) And to prove it we will give you a money back guarantee. Wait! I forgot. You don’t have to spend any money. We front everything!

What are you waiting for ?

Give us a call to see if your Fitness Center qualifies.

Call 888.434.8360

Tags: , , , , , , , , , ,
Posted in Health Club Managment, Profit Centers For Health Clubs, Sales Sniper - Fitness Sales, The Fitness360 System, Video-Blog | No Comments »

Health Club Management – Coaching your Team towards a Goal

Wednesday, December 9th, 2009

Health Club Management

Over the past few weeks I’ve been doing a lot of consulting with club owners in regards to club management. This is one in particular that I’m very passionate about, mainly because that’s where I got my start in the fitness industry. It really drives me bananas when I walk into a health club and there are no systems in place. I can only imagine how aggravating it must be for the members and employees to be part of a chaotic environment. So that being said let me stop venting and give you a couple of tips that will help you on the road to developing in house marketing, sales and management systems.

First things first, let’s look at marketing.

A few rules to remember when marketing for new gym members.

1. Sale Solutions – When a member joins a fitness center they could care less about how fancy your equipment is. Planet Fitness has proved this. If you walk into any Planet Fitness you will find the same boring cookie cutter equipment. So why are they so successful? The answer is because they are selling a solution. The solution is an environment that anybody can feel comfortable in. That’s there brand and that’s the secret to their success. A good marketing piece we’ll sale a solution. Here are a few examples of the solutions people are looking for when they buy a gym membership: low price, weight loss, risk free money back guarantee, great social scene, no pressure environment, etc.

2. Go Big or Go Home – A fitness center’s marketing budget should be a minimum of 10% of your current draft per month. You may be asking yourself, “How can I afford to spend that much on marketing every month?” A better question would be, “How can you not afford to spend that much money on marketing?” I know some great and inexpensive ways to market your health club that I will go into in a different post. The main thing I want to get in your head is that you have to spend money to make money. And your marketing should be both proactive and reactive.

3. Budget, Budget, Budget – Setting up a marketing budget is the key to successful marketing campaigns. So you ask, how should I go about setting up a marketing budget? Well, I already gave you one key: spend at least 10% of your monthly draft on marketing. There’s a lot more to creating a marketing budget for your gym, so feel free to shoot me an e-mail or give us a call and I can give you a few more free tips.

Next we’ll look at sales.

(more…)

Tags: , , , , , , , , , , , , , ,
Posted in Health Club Managment, Sales Sniper - Fitness Sales, The Fitness360 System | No Comments »

Danny - Muscle Trap Gyms

Saturday, November 28th, 2009

Tags: , , , , , ,
Posted in Testimonials | No Comments »

Going Old School in Fitness Center Sales across America - Muscle Trap Gym makes $16,000 in 14 days with Fitness360 Marketing!

Saturday, November 28th, 2009


If I told you that Fitness360 can help your gym I would be telling you the truth. But when it comes to marketing fitness centers & gyms the proof is in pudding. They say,”A picture is worth a 1000 words.” I say a phone call could be worth $1,000’s.

Fitness Sales systems by Fitness360 brings the thunder!

Fill out a “club profile” or call 888.4.Fit360 right now!

We may be able to help you in your time of need.

Tags: , , , , , , , , , , , , , , , , ,
Posted in Health Club Managment, Personal Training Solutions, Profit Centers For Health Clubs, Sales Sniper - Fitness Sales, The Fitness360 System | 2 Comments »

Fitness Center Marketing

Thursday, October 1st, 2009
Fitness Center Marketing

Fitness Center Marketing

Finding New Customers For Gyms

A solid and highly focused fitness center marketing plan is one of the keys to long term success in the health club business. You need to keep the members you have as well as encourage new membership. Marketing to these disparate groups can prove confusing and frustrating if you do not have a very clear fitness center marketing plan to outline the overall marketing strategy. By taking the time to establish a clear and effective fitness center marketing plan that helps you achieve your membership goals you will be laying the groundwork for future success.

There are two basic components to fitness center marketing – new members and existing members. Let’s examine new member marketing first. If your club holds to the national averages, the members who actually come into your club to join comprise only 1% of the potential market in your area. A fitness center marketing plan that targets the 99% of the people who don’t come in on their own can return amazing results. There are many people who are intimidated by health clubs or assume they are places only for the ‘fit’. When you use a fitness center marketing campaign that targets their concerns you will get them in the door and have an opportunity to sell memberships.

Fitness center marketing to existing members is actually about member retention. It is more costly and time consuming to recruit a new member than to keep an existing one. Membership reward and retention programs should be a regular part of your fitness center marketing strategy. Give-aways are one great way to increase loyalty and advertise your club as well. Gym bags, sports bottles, t-shirts and workout towels bearing your logo are all great ways to say thank you to members who renew their membership. Building membership loyalty should be an integral part of your fitness center marketing plan.

You can increase your membership roles with a focused fitness center marketing plan. Direct mail, corporate incentive plans, print, radio and television advertising and telemarketing can all be part of your fitness center marketing strategy. The key is to reach out to that 99% of people who don’t come into the club on their own. You can reach out to the shy, the couch potatoes, and the busy executives to convince them of the benefits to be gained by regular exercise. By creating a positive fitness center marketing campaign that encompasses both existing members and potential new members your business will thrive.

Take a look at our Fitness Center Marketing program to see if we could help your heath club gain the edge on the computation.

We book up fast and are now booked until the first on the year.

Fill out a Club Profile or Call to reserve a promotion date RIGHT NOW!

To you Success….

Joshua

Tags: , , , , , , , , , , , , , , , , , , ,
Posted in Health Club Managment, Profit Centers For Health Clubs, Sales Sniper - Fitness Sales, The Fitness360 System | No Comments »

Health Club Management Software

Saturday, September 26th, 2009

Fitness Center Software

Fitness Center Software


Save Time and Effort with Integrated Health Club Management Software

Should you invest in a health club management software package for your business? Running a health club can be very time intensive and the need to transfer data between separate membership and back of house systems just adds to the weekly workload. Having an integrated health club management software package means that information on membership updates and payments is automatically transferred into your receivables system, saving steps, saving time. With a good quality package of health club management software, it is possible to have your sales, member services and accounting data linked. Individual password management allows you to control access to the various sections to guard against loss of data integrity.

For most health clubs, their current health club management software is a series of programs that do not interlink, so most data is transferred via the use of spreadsheets. This is both time a labor intensive and can lead to time consuming and frustrating errors. With an integrated health club management software package, all of the data is stored in a central database. There is no reason to produce spreadsheets or manually cross enter departmental data. As a manager, integrated health club management software can have a real positive impact on your time. You spend more time evaluating the data, and less time collating it.

One of the key challenges in health club management is to manage the day to day operations but not lose sight of the bigger picture and long range plans. An integrated health club management software package can help you do this, not only by freeing up time, but also by helping you quickly and easily track trends in sales and membership attrition. Health club management software that is specifically tailored for the health club business, will give you an insight into your business that can help you plan for the future.

Here are a few Health Club Management Software platforms I can recommend:

1. iGo Figure
2. ASF International
3. ABC

    Simply buying a health club management software package isn’t enough on its own. You need to learn how to use it most efficiently. That why I can recommend these companies. They have outstanding training and support. What these tools can do for your health club is to much to go over now so check them out and make sure to let them know Joshua with Fitness360 told you about them.(I get a box of cookies for everyone I send over..lol)

    An integrated health club management software package can save you remarkable time and effort. You will need to configure your health club management software to fit the exact needs of your business. Learning how to generate useful reports, track your data and make the most of sales and membership trends using your health club management software will take some time but the effort will be worth it. The more you know, the better equipped you are to help your business thrive.

    Be Blessed!

    Tags: , , , , , , , , , , , , , , , , , , ,
    Posted in Health Club Managment, Profit Centers For Health Clubs, The Fitness360 System | 2 Comments »