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Membership Dominator
Wednesday, June 9th, 2010Merry Christmas and Happy New Year!
Tuesday, December 22nd, 2009We would like to wish you & your family a Merry Christmas. Checkout our blog in a few days on how to create a Free Fitness Marketing Plan for 2010.
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How to Sell a Gym Membership - How to Increase Gym Membership Sales Using Common Sense.
Tuesday, September 15th, 2009Do you spend a lot of time wondering how to sell a gym membership to more people? Are you a gym owner that would like to increase the number of gym members you have? Do you wonder how to sell a gym membership to people who never come to the gym? There are several key factors which help gyms like yours get new members. The best new member is a long term member, not just a short term ‘trial’ member. Residual business is the only way to ensure your business has longevity. With that in mind let’s look at the ways how to sell a gym membership that lasts.
Statistics show the average person needs to see a business name seven times before changing from consumer to patron. The key to how to sell a gym membership is to get your gym’s name in the news, both in print and on the local radio. When you are working out how to sell a gym membership, consider holding events at your gym and having these events published as community announcements. Other methods of how to sell a gym membership include putting ads on billboards or the sides of buses. Small “giveaway” items such as key-chains and bumper stickers get a surprisingly large amount of eye contact – and it’s even better in the hands of an existing gym member where it adds endorsement to the name. Get your gym’s name into public spaces and the question of how to sell a gym membership will become moot.
One of your best assets is existing membership when it comes to how to sell a gym membership. These members are already sold. So, offer a free month to any existing member who brings in a new member. Give your personal trainers a bonus if they sign up new members. Personal Trainers are second best asset. Another great way how to sell a gym membership is to offer the choice of yearly contracts or a onetime annual fee (which is lower than the combined monthly payment).You achieve the same thing, immediate cash, but get a long term member. The key to how to sell a gym membership is to think outside the box.
How to sell a gym membership comes down to getting you name into the minds of new customers and removing the barriers that keep them from joining. Remember, the focus should be not just on selling, but on how to sell a gym membership that lasts.
I hope this was helpful in some way. Remember to stay positive and trust in the fact that God loves you and has a wonderful plan for your life.
Joshua Fleming
21 tips in developing a profitable Telemaketing Program for health clubs.
Monday, July 13th, 2009
There are many forms of health club marketing. Some produce a higher ROI (Return on Investment) than others. Phone sales or Telemarketing is an under valued method to effectively contact your potential health club members and close sales. Receiving a phone call from an energetic health club professional, with a purpose driven phone script, is very powerful. Be aware that effective phone skills will show your personality over the phone. Someone that has been thinking about joining a health club may just be waiting for a motivated health club owner to give them a call with an invitation to come in for a free 2 week pass to the “best health club in town.”
Benefits of using Telemarketing for Health Club Marketing:
1. It will affect your entire market. Having your prospects name, phone number, address, etc., reduces the sales cost greatly. A health clubs staff will no longer need to souly depend on lead boxes for names and numbers. It is also easier for sales staff to let current members, as well as hopeful members, know about new or upcoming products and services the club would like to showcase.
2. It is synergetic.In other words, telemarketing will cross promote the other marketing streams you already have in place like: direct mail, lead boxes, etc. The health club establishes the conversation with the prospect rather than just waiting for them to walk in. This is proactive marketing.
3. It is flexible. Different from other media in Direct Marketing, a Telemarketing campaign can change the communication of the marketing on the basis of the answers we receive. This skill set is invaluable in today’s struggling economy where every new member is worth their weight in gold. You can’t risk losing 1 prospect.
4. It is measurable.Telemarketing campaigns have many steps that can be modified to achieve the best possible results. After comparing the results from other campaigns on a week by week basis, a health club is able to develop, analyze the benefits, point out the mistakes and take corrective actions needed to maximize its’ effectiveness.
5. It is fast moving.Phone calls are short - appointments are made quickly. A professionally ran health club telemarketing campaign will generate on average 25-75 new appointments a week. If you have 50 appointments show up, and close an industry standard 75%, you will receive 38 new sales a week.
6. It’s cheap. A telemarketing campaign will cost around $200.00 a week. That covers call list, payroll, phone lines.
Now that you’re starting to understand the benefits that Telemarketing can provide to a health club’s marketing program lets look at some of the steps in starting up your own telemarketing campaign. Every health club will vary its’ approach based on several factors, but the following steps will give the blueprint to follow.
Steps to develop a Successful Telemarketing Campaign:
1. Set up Call Room Rules.The staff you hire will need to know exactly what you expect from them. Things like: daily appointment quota, follow up rules, call conflicts, shift hours, conformation rules, etc. Have the rules in place to insure your telemarketing campaign is ran in a professional and profitable manner.
2. Buy a Call List. There are serious laws governing telemarketing. The “Do Not Call Registry” (DNCR) is a federal department that watches out for consumers? If a person has listed their number on the DNCR, and you contact them, you may be fined up to $35,000.00. There are services that sell call list that have been scrubbed against the DNCR and are safe to call. This list is KING get a good list that has been updated in the past few months.
James Right, Powerhouse Gym
Wednesday, July 8th, 2009You can get great pricing on direct mail and lead boxes from Fitness360. Reactive design work too.
How to make money with Cardboard Lead Boxes Program-Part 2 of 2
Tuesday, July 7th, 2009We never cease trying to find brand-new faculty, devices and programs to help YOU, the “Owners,” put more capital in your pocket, work less time and provide to your members an great experience while in your club. When we say we ARE the best in the business its not just epilogue. It’s a fact! We have demonstrated our approach time and time again.
The main differences between F360 and other “marketing/promotions” companies is the team of professional staff, affiliates, suppliers and consultants that drive our concept.
Why use lead boxes?
Minimize Advertising Waste!
Radio, Television , and Print adverts can be very costly. Also, once the ad has appeared,it is gone. When you run an expensive ad, it will reach a wide array of people. You then depend on the customer to stroll into your business. Each day that passes, the more probable the shopper can’t remember about your serviceand will not reach you. A lead box stays in place and can continue to generate leads for several months.
A lead box in a well placed location can generate 5-20 leads a week. If you get twenty p.c. of the leads to visit your business and you close twenty percent This will give you roughly 1-3 new customers/clients a month. If you place 10 boxes, you now can generate 10-30 customers/clients a month. At a country spa, if your average member generates $37.50 a month. 10-30 new members would generate $375-$1125 per month or $4500-$13500 a year. As you expanded your marketing to 20 lead boxes, you could double these numbers. By making an investment in twenty-four boxes + twenty-four pens + 48 registration pads including shipping = $418. The initial start up cost is under $500. You can simply earn this investment back in as little as a fortnight. Now it is straightforward to see the price advantages of using lead boxes as a marketing tool!
An interesting box and design is significant. However, an enticing offer is even more significant. 2-week to one year free memberships for health clubs tends to work best. For chiropractors, a free massage or treatment can work better than offering a simple consultation. Working with chains like Subway will permit access toward many health aware leads. In a number of cases, offering a chit for entering their name can raise your leads dramatically.
Take the time to sit down and find out what the possible client is interested in realizing. You’re looking at a potential long term customer so show them you are interested in helping them achieve their goals or alleviating their discomforts. Make a powerful first impression without putting undue pressure to purchase your services the same day. Having a post time for them to cancel their call to join or accept services within a 2-4 weeks period shows that you are reputable and honest. Follow up extraordinarily quickly with the possible customer as the window for signing them up is between 1-2 weeks after the opening meeting.
With this program you can increase your sales by $1,500-$3,500 PER week!
The single best way to generate interest in your facility. Place LEAD BOXES in local businesses with high traffic and watch the leads come in! Patrons read your information from the LEAD BOX header (see LEAD BOX HEADER page for details), fill out the simple form, and drop it in the box. On a regular basis, your sales staff collects the leads, and places follow up calls.
Cardboard Leadboxes:
25 for $225
50 for $325
100 for $499
Note: Available in black. Price includes headers and 1,000 lead slips.
Because of the relationships Fitness360 have developed in the Fitness industry your club may qualify to receive this service as well as other valuable services and products FREE. That’s right! You may not have to pay one dime and we do all the work for you. See if your club may qualify by filling out our Club Profile Form TODAY!
Please let me know if you like this by leaving a comment!
Making cash with Lead Boxes-Part 1 of 2
Tuesday, June 23rd, 2009
What does your gym need? More members? Better retention? An edge on your competition? An increase in profits?
All of the above is likely the case. The bottom line is that you need a steady flow of prospects coming through the doors of your club in order to be successful. The of Fitness360 is to assist your fitness business become and remain profitable through our portfolio of health club marketing products and services. We know that as a gym owner or manager, you have more than enough to do. Our products and services have been created to help bring new prospects to your facility, allowing you to focus your efforts on running a better club.
F360’s sales team will work with your current staff to instruct them on the proper way to tour and assess a prospective member. These approach will enable your staff to effectively close more sales in years to come.Our staff will also provide great advice and explore strategies that can provide your health club with additional sources of income over the long term.
F360’s team of former health club owners and managers understand the fitness industry.
Why use lead boxes?
With this program you can increase your sales by $1,500-$3,500 PER week!
There are several companies that may generate more clients by making the primary contact. Why use lead boxes? Businesses like Health Clubs, Chiropractors, Cellular telephone services, home based cosmetics distributors, Martial humanities Studios, door and window installers, carpet cleaners, and so on. Many clients and customers these companies are sometimes considering your service, but have not made the time to stop by or did not know you were expediently found. These consumers are frequently inquisitive about your service and in several cases ; an easy call from you may just be what’s needed to line up an appointment with the new customer. It is crucial to have a well tended and well loaded lead box. It will be a good illustration of your business, as well as for the business it is placed in. It also will be more fascinating to the potential customer. In order to reach this, the salesman will have to maintain the route on consistently. We promote a route that takes one to two hours to service and should be serviced one or more times per week. A route should have between 10-20 locations this suggests the salesman has about five minutes to service each box. He must have some additional pens and registration pads with him. If the executive isn’t busy, he should say hello and make some little talk. The better the rapport made with the executive as well as staff, the better the box will fare at the site. Again, it’s important to adhere to a timeline; this isn’t a socialization time. Some nice words and a “Have a nice day” in several cases is acceptable enough.
As a business owner or manager,time management of staff is critical in inflating productivity.
Debra Burch, Gold’s Gym
Monday, June 1st, 2009Not only did they bring in over $285,000 in 8 weeks but they also taught us how to recession proof our health club.




















