Posts Tagged ‘how to sell a gym membership with out discounting’

Are You Ready For The Next Level Of Fitness Marketing & Health Club Management?

Thursday, June 17th, 2010

Hey guys, I hope everyone is having a great week. I just got done teaching a fitness boot camp. Yea, that’s right, I’m a certified personal trainer and a fitness business owner myself. Although I haven’t talked much about it, being an owner myself, I understand the frustrations and challenges that health club owners face in this type of economy. I specialize in marketing and management systems for the health club industry, yet with all my knowledge and 18 years experience in the fitness industry, I can tell you it has never been harder than it is right now to earn a living in the fitness industry. I mean it used to be like shooting fish in a barrel…do some direct mail, have a fancy promotion and you could simply sit back and fill your gym up with happy, high paying members. Life was great! But all of that has changed. Now the fish shoot back!

shooting-fish-barrel-big using Fitness Marketing

In this new era of the fitness industry, it’s not good enough to have new equipment and freshly painted walls, and you can forget about things being like they used to be. So what do we do as fitness business owners? How do we stay afloat, or better yet, how do we flourish in an atmosphere that is hostile to the growth of a fitness business?

Well …. we have been busy finding the solutions you need. Over the next few weeks and months, we are going to be doing a complete redesign of this website, our business model and our approach to helping fitness business owners like you. If your not part of our Sales Sniper Newsletter, Click Here to enroll to receive future updates.

Here are a few topics that we will be discussing in the coming weeks and months:

1. We will be revealing our “Membership Dominator” program – This program is a done for you marketing and promotion service that will drive in a ton of new members, increase your draft, give you thousands in new cash deposits, and supply your club with up to $30,000 in free advertising. All with no risk and no out of pocket expense for you. Plus, while our staff is on site running our “Membership Dominator” program, we will train your staff to be membership sales experts, just like we are.

2. We will be revealing our “Club Boss” program– This is the solution that successful gym owners have been looking for. If you have been trying to figure out how you can work less hours, make more money, reduce expenses and headaches, all without having to pay a butt load of money out for general manager salaries, and consulting firms, then “Club Boss” is your solution. We will give you an experienced management team, complete management, marketing, sales systems manuals, designs, and much more. We will take you from being a successful club to being the strongest gym in your area. All while giving you, the owner, less responsibilities and more free time.

3. We will be revealing our “Low Price Ninja” program Fact: if a low price model club opens in your area, i.e. a Planet Fitness or similar type of model, it’s only a matter of time before your club and all the other clubs in your area begin to struggle, go out of business and fail. With our “Low Price Ninja” program, you can now convert your club to the low price model without any fear of it affecting your future business in a negative way. If you would like to add 200-500 new members month after month, year after year, reduce monthly expenses and grow your draft beyond your wildest dreams, than the “Low Price Ninja” is your solution. If you have been considering paying $25,000 to get a Planet Fitness franchise to compete in the highly competitive fitness industry…DON’T! If you have been thinking about simply lowering your price and calling yourself a low price club….DON’T…it’s more complicated than that. Fitness360 is the only company in the industry today offering a program like this. So we will only be opening this program up to a select number of clubs per year and the clubs we do accept into the program, have to meet certain qualifications. If this program is something you’re interested in getting more information about, stay tuned to our site updates for more information or contact us at 888-434-8360.

4. We will be revealing our done for you fitness consulting programs, built around diet and nutrition, ladies only gyms, group fitness programs, fitness boot camps, personal training studios, and many others.

As you can see we have a lot of things we have been working on and I can not wait to reveal to you, our clients, all the new tactics and strategies we have been developing. So if your not part of our Sales Sniper Newsletter, join now by Clicking Here.

And as always, feel free to contact us at 888-434-8360 for any questions about our products or services.

21 tips in developing a profitable Telemaketing Program for health clubs.

Monday, July 13th, 2009

Telemarketing for health club marketing There are many forms of health club marketing. Some produce a higher ROI (Return on Investment) than others. Phone sales or Telemarketing is an under valued method to effectively contact your potential health club members and close sales. Receiving a phone call from an energetic health club professional, with a purpose driven phone script, is very powerful. Be aware that effective phone skills will show your personality over the phone. Someone that has been thinking about joining a health club may just be waiting for a motivated health club owner to give them a call with an invitation to come in for a free 2 week pass to the “best health club in town.”

Benefits of using Telemarketing for Health Club Marketing:

1. It will affect your entire market. Having your prospects name, phone number, address, etc., reduces the sales cost greatly. A health clubs staff will no longer need to souly depend on lead boxes for names and numbers. It is also easier for sales staff to let current members, as well as hopeful members, know about new or upcoming products and services the club would like to showcase.

2. It is synergetic.In other words, telemarketing will cross promote the other marketing streams you already have in place like: direct mail, lead boxes, etc. The health club establishes the conversation with the prospect rather than just waiting for them to walk in. This is proactive marketing.

3. It is flexible. Different from other media in Direct Marketing, a Telemarketing campaign can change the communication of the marketing on the basis of the answers we receive. This skill set is invaluable in today’s struggling economy where every new member is worth their weight in gold. You can’t risk losing 1 prospect.

4. It is measurable.Telemarketing campaigns have many steps that can be modified to achieve the best possible results. After comparing the results from other campaigns on a week by week basis, a health club is able to develop, analyze the benefits, point out the mistakes and take corrective actions needed to maximize its’ effectiveness.

5. It is fast moving.Phone calls are short - appointments are made quickly. A professionally ran health club telemarketing campaign will generate on average 25-75 new appointments a week. If you have 50 appointments show up, and close an industry standard 75%, you will receive 38 new sales a week.

6. It’s cheap. A telemarketing campaign will cost around $200.00 a week. That covers call list, payroll, phone lines.

Now that you’re starting to understand the benefits that Telemarketing can provide to a health club’s marketing program lets look at some of the steps in starting up your own telemarketing campaign. Every health club will vary its’ approach based on several factors, but the following steps will give the blueprint to follow.

Steps to develop a Successful Telemarketing Campaign:

1. Set up Call Room Rules.The staff you hire will need to know exactly what you expect from them. Things like: daily appointment quota, follow up rules, call conflicts, shift hours, conformation rules, etc. Have the rules in place to insure your telemarketing campaign is ran in a professional and profitable manner.

2. Buy a Call List. There are serious laws governing telemarketing. The “Do Not Call Registry” (DNCR) is a federal department that watches out for consumers? If a person has listed their number on the DNCR, and you contact them, you may be fined up to $35,000.00. There are services that sell call list that have been scrubbed against the DNCR and are safe to call. This list is KING get a good list that has been updated in the past few months.

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The 4 steps to have happy members using smart Health Club Marketing.

Friday, June 26th, 2009

Health Club Marketing MistakesThe members of a health club either make you the club a success or they can bring complete failure. It’s up to the club owner to decide which way it will go. Fitness360 realizes what owners go though on a daily basis. Bills, equipment, computers, employees, programs, advertising, etc. It’s never ending and it can get very crazy at times! But that doesn’t give anyone the right to slap the “gift horse” in the mouth. Experts know “word of mouth advertising” is the best marketing one can receive. Fitness360 realized this long ago, so after years of testing, finally we have the tool for the job. The Fitness360 “Membership Rewards Program” is finally here and it will birth “word of mouth marketing” for health clubs that will thrust a clubs’ profits through the roof.

Health Club Marketing starts with the members. I can tell you just what type of a club your running by simply asking a few questions of a sales person from GNC or a health food store in your area. Health Club owners forget sometimes that the customer is always right, even if their wrong. I have consulted with many club owners that actually believe they are doing the members a favor by “allowing” them to train at their club. This is unbelievable!

Owners, if you want to be successful, day after day, year after year…. WISE UP!

Ok, so how do you start to own your club and stop being owned by it?

Fitness360 has a 4 step method in taking health clubs
from second class to the TOP OF THE CLASS.

STEP 1
Understand you don’t know everything. Without getting this point your “helpless.” Health Club Marketing by Fitness360 is not a miracle solution for a failing club with an untrainable club owner. It’s a system that will save a health club from failing, like it has so many other times in the past, but can only do so if the owner is willing to learn.

STEP 2
Know that most people find change VERY difficult. The only way your going to become the best health club owner in town is to change. Bottom line! The reason health clubs fail is mainly do to the fact that the owner will not change their procedures, practices, mindsets, etc. This is a big sticking point for most owners.

STEP 3
Believe in yourself and in your business again. Can you remember the day you decided to open your club and how it felt like a new chapter in you life. If you can get back to that “on fire” mindset, your success is guaranteed. Without getting a fresh heart, your doomed.

STEP 4
Invest into your members and they WILL invest into “their” health club. It’s the law of “cause and effect” working to bring in paying prospects, create raving members and establish your brand. Now at this point I would remind you of STEP 1 if your doubting the power of a Membership Rewards Program.

Our customer reward packages are proven business builders.

fcs_161 Commercial quality
fcs_161 Great printing
fcs_161 Affordable
fcs_161 A package for every price point!

With our Customer Rewards Packages Members:

fcs_161 Feel like a part of your team
fcs_161 Advertise for you
fcs_161 Have tangible gifts to take home after joining

Packages start at just $12.95 each!
*Select from a wide variety of colors and styles
*Coordinate your package to match your business colors

And the best thing is:

YOUR LOGO ON EVERYTHING!

Reward your customers and advertise at the same time!

NOW your ready to implement our “Membership Rewards Program.” GO check it out for yourself.

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Kevin Thompson, Athletic Training Systems

Monday, June 1st, 2009

After 2 weeks of On-Site Consulting I can honestly say we are now doing EVERYTHING right. Thank You Fitness360!

Debra Burch, Gold’s Gym

Monday, June 1st, 2009

Not only did they bring in over $285,000 in 8 weeks but they also taught us how to recession proof our  health club.