We would like to wish you & your family a Merry Christmas. Checkout our blog in a few days on how to create a Free Fitness Marketing Plan for 2010.
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We would like to wish you & your family a Merry Christmas. Checkout our blog in a few days on how to create a Free Fitness Marketing Plan for 2010.
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A solid and highly focused fitness center marketing plan is one of the keys to long term success in the health club business. You need to keep the members you have as well as encourage new membership. Marketing to these disparate groups can prove confusing and frustrating if you do not have a very clear fitness center marketing plan to outline the overall marketing strategy. By taking the time to establish a clear and effective fitness center marketing plan that helps you achieve your membership goals you will be laying the groundwork for future success.
There are two basic components to fitness center marketing – new members and existing members. Let’s examine new member marketing first. If your club holds to the national averages, the members who actually come into your club to join comprise only 1% of the potential market in your area. A fitness center marketing plan that targets the 99% of the people who don’t come in on their own can return amazing results. There are many people who are intimidated by health clubs or assume they are places only for the ‘fit’. When you use a fitness center marketing campaign that targets their concerns you will get them in the door and have an opportunity to sell memberships.
Fitness center marketing to existing members is actually about member retention. It is more costly and time consuming to recruit a new member than to keep an existing one. Membership reward and retention programs should be a regular part of your fitness center marketing strategy. Give-aways are one great way to increase loyalty and advertise your club as well. Gym bags, sports bottles, t-shirts and workout towels bearing your logo are all great ways to say thank you to members who renew their membership. Building membership loyalty should be an integral part of your fitness center marketing plan.
You can increase your membership roles with a focused fitness center marketing plan. Direct mail, corporate incentive plans, print, radio and television advertising and telemarketing can all be part of your fitness center marketing strategy. The key is to reach out to that 99% of people who don’t come into the club on their own. You can reach out to the shy, the couch potatoes, and the busy executives to convince them of the benefits to be gained by regular exercise. By creating a positive fitness center marketing campaign that encompasses both existing members and potential new members your business will thrive.
Take a look at our Fitness Center Marketing program to see if we could help your heath club gain the edge on the computation.
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Fill out a Club Profile or Call to reserve a promotion date RIGHT NOW!
To you Success….
Joshua
Could your health club or weight loss business benefit from fitness consulting? In today’s market, every member counts and many businesses are struggling to maintain membership roles as people make spending cutbacks. Deciding whether fitness consulting is the right thing for your business can be tricky. After-all, as the recession affects your member’s pocketbooks it affects yours. Many club owners are tempted to ‘batten down the hatches’ and attempt to weather the storm of economic uncertainty. Before you do that, however, there are some basic things you can consider to see if fitness consulting is right for your business now.
Fitness consulting from highly qualified professionals with solid industry experience could be just the thing to strengthen your business and help you weather the storm of economic uncertainty. One of the keys is gaining market exposure. It is possible to gain new members from the ‘couch potato’ set – those people who would not normally walk into a health club. Fitness consulting can help you create a marketing plan that reaches out to these people. Getting a broader spectrum of people through the door in the first place is one of the prime goals of fitness consulting. But what do you do with these people once they arrive?
Working with an experienced fitness consulting company, you can learn the steps to effectively sell memberships to the ‘uninitiated’. Someone who has never worked out in a gym before or thinks of gym as the place of school days torture will be sceptical about the benefits. They are likely to come through the door with a ‘prove it’ attitude. Working with a fitness consulting company you and your staff can gain the skills needed to effectively sell the benefits of working out at your club. Good fitness consulting is specifically aimed at helping you look at your business through fresh eyes – to see what the customer sees, and understand what they need.
In the end role, a fitness consulting company is there to help you re-evaluate your business, to expand upon the things that are working, and to make changes where necessary. With a focus on proper promotion, fitness consulting can help bring in new members from that segment of society that is not already on-board with the fitness revolution. If your business is flourishing, adding new members and expanding services in today’s economy, great! If not, you should call a professional fitness consulting company.
Call today and ask about how our Consulting Programs could help you.
Thank you!
Joshua Fleming
Fitness360