In today’s market place you not just have to be creative but you also have to be able to deliver. As a fitness professional, if you’ve spent any time researching paths to increase the profits you generate from your business, you know that boot camps are an excellent way to do just that.
Running a fitness boot camp makes it easy to :
* Book multiple clients at the same time, augmenting your output
* Train folks with little or no equipment
* Set everything up without having your own gym or studio
* Work with huge groups of folks all at the same time
* Earn more income an hour without doing more work
Folk are flocking to these boot camps because they’re fun, effective, and convenient. Health club owners are missing a massive amount of money by not integrating boot camps into there inventory of programs.
And since you can perform fitness boot camps at local parks, playgrounds, or even in your own yard, there’s no need for a gym membership - or any overhead fees for you. That means that the average Joe personal trainer can suck uplarge amounts of business with just a few easy advertisements. This leaves you Joe health club owner with less clients, less cash and more worries.
So lets go over a few thing to think about before just leaping into doing boot camps, then I will help you get the ball rolling.
(Step 1)
Ask why? Why are you wanting to start a boot camp? The first question to ask yourself is what are your long-term goals is in regards to your personal training profits center. If your not producing at least 25% of your club money in some kind of personal training, boot camps, weight loss, etc then you not running a successful club. Now you may be saying “wait, I am not making that sort of cash on PT but I am doing OK.” I’ll just say that different folk may have different standards for success.
If your goal is to maximize your profits and cut back your workload then boot camps are great way to do just that. So what is a fitness boot camp? The term “boot camp” just means big group training class. A boot camp will ideally have 10-20 clients. Sessions will last 60-90 mins. The price tag should be between $125-$199 per month. We all know that one on one PT sessions are a waste of time. Sure if a client wants to pay you $90.00 per 1 hour sessions take the cash, but your personal training profit center will never grow if you’re still thinking Old school.
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