We would like to wish you & your family a Merry Christmas. Checkout our blog in a few days on how to create a Free Fitness Marketing Plan for 2010.
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We would like to wish you & your family a Merry Christmas. Checkout our blog in a few days on how to create a Free Fitness Marketing Plan for 2010.
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I have talked with several club owners in the past few months that are on the verge of destruction. The one thing that these health club owners have in common is a fear of change. The gym business as we know it is changing. Gone are the days of beating the competition by having the best instructor in town or the new Hammer Strength equipment. There is no such thing as “better” in the gym business, there is just “different.”
Let me explain what I am talking about. If you think your club is better because your equipment is new – you’re wrong! If you think your club is better because you have great group fitness instructors – you’re wrong! If you think you have the best health club in town because you have the cheapest memberships - you’re wrong! If you think that infrared sauna that your so proud of is the reason that you’re the best club in town – you’re wrong! Remember there is no such thing as “better,” only “different.”
You can get great pricing on direct mail and lead boxes from Fitness360. Reactive design work too.
OK, the only thing I can say about Fitness360 is that they are on the level. Not like last guys we used. We WILL be using them again!
How to Accelerating Reply Rates
In choosing an effective marketing strategy, most businesses do not leave out broadcast advertising postcards as a choice. Apart from saving on advertising costs as it entails cheaper cost, it simply still functions as an efficient selling tool in spite of the more advanced approaches of advertising. This has been around for many years now and small and medium scale companies would truly go for postcard selling to plug their product and gain attention from the market.
Printed advertising postcards are best distributed through direct mail promoting. In doing so, your business is warranted to reach its potential target audience. Direct mail postcard marketing does not incur a lot of costs, with only a questionable cost on the card stock, coloured ink, and postage.
Even though it is regarded as one of the best promoting tools, it should still stay in range of other types of advertising. This implies that a company should optimize or customize their direct mail postcards and boost its features to increase readership and gather more prospects. To be as effective as it should be, a business must know what issues in increasing response rates.
You can trust Fitness360. We didn’t believe their Health Club Marketing program could do $500,000 in new sales. But it did!