Fitness Sales is very easy if you understand a few key facts.
OK so let’s look at this for a minute. For this example my name is John. I walk into your health club expecting to get some pricing on how much memberships cost. Now I’ve never been a member of a health club in the past, but my doctors tell me that I need to start exercising if I want to live a little longer and increase my sex drive. So, reluctantly, I drive down to my local gym and now find myself standing at your front counter. The conversation will go something like this:
Joe Gym Owner:
Hey, how can I help you today?
John:
I would like to know what your rates are.
Joe Gym Owner:
Well, we have several rates. What exactly are you looking for?
John:
I have no idea. My doctor just told me I need to start exercising. So here I am.
Joe Gym Owner:
No problem. You can take a look at this rate sheet here, as you can see we have several plans.
John:
Okay well thank you very much. Do you mind if I take a look around?
Joe Jim owner:
No problem, help yourself.
Now I’m no rocket scientist but I’m pretty sure that John won’t be signing up at “Joe’s Gym.”
All John is thinking is:
You want me to pay you money to make me sweat? You must be joking!
I want to give you 3 keys to increase fitness sales. Each one of these keys depends on the next, if you take one of them away, the system won’t work. One of the best things about training someone to do fitness sales is that they’re learning curve is very small, and with proper training anybody can sell more fitness memberships. So let’s get right into.
