A lot of small to medium businesses sometimes hire and work with a Public Relations or PR Firm. Employing a PR firm to do your fitness marketing might have different results considering the market and audience it has especially if marketing your fitness center requires targeted marketing tactics to tap into the small and niche competition.
Most PR Firms are geared towards a larger clientele although their pricing reflects the same. If you, as a gym owner, would want to benefit from the cost, what would you gain? Would you rather take your money somewhere else and expend them in a more targeted way?
Some gym owners would want to be in control with their marketing collaterals and copyright while others would rather just work on their own. But if you’ve seen your current promotion campaign and made a major decision to hire own, at least do it right.
Orient and educate your PR agency about your fitness business, the fitness products and the fitness market. Explain your unique selling proposition and what sets you apart from competition. Provide background materials, market-research reports or even press releases.
You always have the final say in all marketing collaterals but let your agency do their job. Creative-wise, they can certainly do it better because that is why you hired them in the first place. Disapprove of brochure copies or press kits if you can but your constructive criticism can certainly help more.
If you hired a third-party person to do your fitness marketing, don’t look for approval from anyone else but you or your business partner. If you strain your promotions through so many levels of approval, it will water down the impact of the creative copy and might dampen the spirit of the artist or writer. The next piece they will hand it will be mediocre and bland just to get the other members’ approval.
Has anyone of you hired a PR firm to do fitness marketing for your fitness center? What were the results? What did the PR Firm do for you? Did it help your business?
He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.
Learn more @ www.JoshuaTFleming.com
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