WOMEN ONLY GYM | FITNESS 360 MARKETING

When Your Fitness Center is For Women Only

“I was shy and I feel uncomfortable,” said 35-year old Aisha about going to co-ed gyms.  “All these guys are also pumping more than 100 pounds, and there isn’t even a 4-pound dumbbell for me to pick up. How am I supposed to feel?”

All these concerns eventually led to a solution that makes women very, very happy. Hence, the birth of women’s only fitness center.

Once women have decided to join an all-female gym, there are some important criteria for choosing one that best suits women’s purposes. Here are some things for women consider when choosing an all-women’s gym:

•    Is the staff helpful? Did the gym employ ladies only staff?
•    Are the facilities kept clean?
•    Is there adequate guidance and orientation for new women recruits and members?
•    Does the club provide female-specific exercise programs such as prenatal exercise and
osteoporosis prevention?
•    Is child care available just in case women bring their kids with them?
•    If a woman is interested in sports, are there sport-specific training programs for her?
•    Are there weight management programs?
•    Is the club a member of IHRSA or International Health, Racquet & Sportsclub Association, which
has reciprocal arrangements with clubs you can visit while traveling?

Running a niche fitness business such as a women’s only fitness center can be lucrative if done the right away. You have a specific market to target to. Your fitness center has a unique business model with  unique challenges. Before you begin your marketing campaign, determine what your gym has to offer women that is different from what they might find at traditional gyms.

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Do you need to talk to an expert on how to gain more members in your women only fitness center?
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Joshua Fleming
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Joshua Fleming

Coaching Gym Owners at www.HelpMeGetMembers.com
He is a Dad of 3, Marine & Serial Entrepreneur. He has 25+ years of extensive experience in the industry.

He's spearheaded the opening of 100+ gyms and is responsible for selling over 100,000 gym memberships and collecting over 300,000 buddy referrals in his career.

Learn more @ www.JoshuaTFleming.com
Joshua Fleming
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